About me

As a Life Coach, Trainer & Author, I help you achieve positive change and attain your goals. My unique combination of training and coaching enables you to build confidence in personal and work relationships dealing with aspects such as assertiveness, CV/interview/presentation skills, public speaking, stress & time management.

Please note that coaching is available online (Zoom, Skype, Facetime, WhatsApp) and by phone along with email support.

You may want to discuss issues raised by these unprecedented and uncertain times. Do you:

  • find it hard to organise your day productively, whether homeworking, furloughed or having lost your job or having gone freelance or launching a start up?
  • have relationship difficulties, at home or with colleagues?
  • struggle with the effects of having being cut off from friends and family, other than virtually?
  • feel anxious about the future, not knowing what it may bring?

Life & Executive Coaching helps you to design strategies to deal with these difficulties. For example, you may want to use this time to enhance your skills towards feeling more fulfilled in your working and personal life and gaining a greater sense of self-esteem for the future.

Perhaps you want:

  • help with your CV or interviews to give you the competitive edge?
  • to achieve a greater work-life balance?
  • to become more assertive in your personal and working relationships (at work and at home)
  • generally to use this time to build confidence for the future and a greater sense of well-being

A London-based Life & Executive Coach & Trainer & Author, I combine Life Coaching to attain your goals with 1-2-1 personalised training. This can include assertiveness, confidence coaching, CV/interview/presentation skills, public speaking and stress and time management skills.

I also provide Executive Coaching for high achievers & for managers by self-referral or by arrangement with their companies.

My approach is to work with you in a non-judgemental, confidential and encouraging environment, enabling you to:

  • clarify your goals;
  • overcome what is holding you back; and
  • make manageable Action Plans to achieve them.

"Lucy is simply brilliant at coaching you through life's inevitable challenges. Lucy's approach is warm, practical and inspiring." (London client, Senior Consultant in Global Recruitment)

Lucy Seifert is a qualified Life Coach & Trainer with 28 years’ experience in commercial, public & voluntary sectors. She is author of several books including Training for Assertiveness & Activities in Self-empowerment (Gower Publishing, published in UK, USA, Far East & Europe) Organisational clients have included London Metropolitan University, NatWest Bank (IT R&D) & University of Oxford.

Training, qualifications & experience

Diploma in Life Coaching with Distinction (Life Coaching Institute)
Diploma in Training Assertiveness (Redwood Training Association)
City & Guilds (Adult Education)
Training Mediation Skills (Mediation UK)
Memberships: Association for Coaching and Society of Authors
BA (Hons) History & Politics, London University, LSE

Publications: Training for Assertiveness, Training for Self-empowerment, Pen & Paper Games for Training, Troubleshooting for Trainers, contributor to Understanding Body Language (Gower/Ashgate Publishing)

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Assertiveness training
Conflict resolution
Dealing with Difficult People
Coaching skills using the GROW Model
Communication skills
CV writing & interview skills
Managing anxiety about speaking in public
Speaking in public & making presentations
Writing skills

Supervision for prospective, trainee & qualified Life Coaches and Trainers


£80.00 per session

Additional information

You are welcome to a free 15 minute consultation.
Call me now on 07956 663151

A flexible range of packages to suit needs and circumstances....

1 hour - Standard Rate £80

2 hours – £150 (£10 saving)

3 hours - £225 (£15 saving)

4 hours – £295 (£25 saving)

5 hours - £365 (£35 saving)

6 hours – £435 (£45 saving)

7 hours+++  - £595 Seven Steps to Greater Opportunity

Additional time is based on my hourly rate of £80 per hour, such as agreed extensions to sessions or work conducted outside sessions.

See website for Special Offers.


Availablity - I offer flexible times for coaching to fit with your work and personal commitments including some evenings and weekends.

I offer sessions by phone, Zoom, WhatsApp or FaceTime.

Further information

Over 30 years' experience in coaching and training both 1-2-1 and for groups in organisations including: City Literary Institute, Stuart Low (Mental Health) Trust, London Metropolitan University, Sure Start and University of Oxford as well as hundreds of individual clients.

Published articles


Type of session


Types of client

Older adults

Key details

Please note that coaching is currently available online and by phone.

Online platforms



Lucy Seifert

Lucy Seifert