Lucy Seifert

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Life Coach London
Available for new clients
Available for new clients

This professional is available for new clients.

London, NW11
Available for new clients
Available for new clients

This professional is available for new clients.

About me

As one of the most experienced coaches and trainers in the UK, my knowledge and approach have been developed over 30 years of coaching and training. I have worked with individuals and within organisations across all sectors, including NatWest IT R&D, Stuart Low Trust (charity) and University of Oxford. 

I  offer a unique blend of life coaching to define and attain your goals together with 1-2-1 training  in my areas of expertise: assertiveness, confidence, CVs/interviews, presenting & public speaking & stress/time management. My approach is problem-solving and developmental, to help you overcome barriers, fast-track skills and design & carry out action plans to take you to your goals. 

Since the start of the pandemic, for your safety, I have moved exclusively to online coaching and coaching by phone, along with email support. Sessions are mostly on Zoom, or mobile (phone, Facetime, WhatsApp). This also avoids travel time and creates greater flexibility for mutually convenient appointments. Distance is no object and I work with clients across the world from my base in London, UK.

I work with clients at all stages of their careers, from Chief Executives & top professionals to students who are starting their journeys. Coaching may cover professional or personal issues, or both.

Our sessions are confidential. You may choose to focus on a single issue or a range of challenges in your life. You may want to discuss matters raised by these unprecedented and uncertain times, if you feel anxious about the future, not knowing what it may bring. You might want to develop your communication skills in general or to develop your confidence to manage others. This could involve managing those you report to, as well as staff who report to you. Perhaps you want to make a detailed action plan to fulfil a dream.

Perhaps you are…

  • unclear about your goals and directions?
  • finding it hard to organise your day productively?
  • having relationship difficulties, at home or with colleagues?
  • mindful of your big plan and welcome support and encouragement to achieve it?

Coaching will help you to… 

  • Be organised and in control of your time, achieving a greater work-life balance.
  • Get your CV to the top of the pile & give you the competitive edge at interviews.
  • Present yourself confidently at meetings and when speaking in public.
  • Assert yourself both personally and professionally.
  • Overall to clarify your goals and make action plans to attain them.                 

Together we will explore how to overcome obstacles and design strategies to achieve what you wish for. You will be able to use this time to grow your self-esteem and a greater sense of well-being for the future.

"Lucy is simply brilliant at coaching you through life's inevitable challenges. Lucy's approach is warm, practical and inspiring." (London client, Senior Consultant in Global Recruitment.)

Training, qualifications & experience

  • Diploma in Life Coaching with Distinction (Life Coaching Institute, now Blackford Centre)
  • Diploma in Training Assertiveness (Redwood Training Association)
  • City & Guilds (Adult Education)
  • Mediation Skills/Conflict Resolution (Mediation UK)
  • Memberships: Association for Coaching and Society of Authors
  • BA (Hons) History & Politics, London University, LSE

Publications: Training for Assertiveness, Training for Self-empowerment, Pen & Paper Games for Training, Troubleshooting for Trainers, contributor to Understanding Body Language (Gower/Ashgate Publishing)

Member organisations

Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Assertiveness training
Conflict resolution
Dealing with Difficult People
Coaching skills using the GROW Model
Communication skills
CV writing & interview skills
Managing anxiety about speaking in public
Speaking in public & making presentations

Stress management

Time management 
Writing skills


£90.00 per session
Free initial telephone session

Additional information

I offer free Discovery Calls to readers of Life Coach Directory. (Please note that this is an exclusive offer. I usually offer a 20 minute introductory phone consultation for only £15, refundable against the first full coaching session}. Please use the Life Coach Directory booking service or email me at with your availability to arrange a suitable time for you.

A flexible range of packages to suit needs and circumstances....

1 hour - Standard Rate £90

2 hours – £170 (£10 saving)

3 hours - £255 (£15 saving)

4 hours – £340 (£20 saving)

5 hours - £425 (£25 saving)

6 hours – £510 (£30 saving)

7 hours+++  - £595 Seven Steps to Greater Opportunity

Additional time is based on my hourly rate of £90 per hour, such as agreed extensions to sessions or work conducted outside sessions.

When I work

Availablity - I offer flexible times for coaching to fit with your work and personal commitments including some evenings and weekends.

I offer sessions by phone, Zoom, WhatsApp or FaceTime.

Further information

Boost your assertiveness and confidence through online life coaching sessions with Lucy Seifert, Life Coach London. Flexible coaching packages delivered via Zoom, or mobile (phone, Facetime, WhatsApp) globally. 

Published articles

Type of session


Types of client

Adults (25-64)
Older Adults (65+)

Key details

Please note that coaching is currently available online and by phone.

Online platforms