About us

PositiveWays - Join our coaching community and/or book a free call at www.positiveways.co.uk

Keith is the lead and master coach at PositiveWays who are a group of associate coaches, covering personal, business and executive coaching.

Succeed in:

  • Understanding how to get needs met for calmness in life & work
  • Taking Supported Action & Se'se things change quickly
  • Increasing Energy & Motivation for Life
  • Progressimg in Work & Business, Profit & Career

through the LIFESEEKER & LIFEACHIEVER programs, or join group or even plan one to one coaching. https://positiveways.co.uk/coachingprogrammes

What is Coaching?

Coaching is about unlocking a person’s potential by helping them to learn and develop positive ways to lead and manage themselves. To be able to model or show this, and successfully partner a client, like any good guide, the coach needs to know the ways things work. This includes being trained in emotional intelligence and leadership.

As well creating direct solution, PositiveWays provides you with a legacy of how to approach life. This is termed the DENT© model https://thedentmodel.com.

Who am I?

I am a widely trained, professionally accredited coach and both an experienced trainer and psychologist. This includes having a breadth of experience in leading businesses and developing managers (as a CEO), with emotional health organisations (as a practitioner) and as an active participant in the ups and downs of life (and business!)

My consulting rooms are based in London, Cambridge and North Hertfordshire & across the world online.

Focuses of coaching?

A distinction is often made between Life and Executive Coaching. The reality is that even executives want life and execution is about taking action, and personal life always has an impact on business. People who have a life often want to develop their careers or even their businesses. Even though there is not a huge difference in the coaching methods and techniques it is useful to distinguish between the different circumstances and focuses that clients often approach me for:

1. Life Coaching

Is about finding a balance in your life that is using the stresses of modern-day life to be successful in what is important to you. It is about:

  • Taking stock of your life and getting clarity
  • Regaining control
  • Taking positive action 
  • Keeping on track and in balance

This could be around being healthy, parenting, sports or academic development or in having healthy relationships or in knowing and fulfilling a purpose. Sometimes it is simply about finding motivation and renewed health. www.positiveways.co.uk

2. Executive Coaching

Everybody should be an executive of their life. I am often engaged by renowned Coaching companies to provide consultancy and Executive Coaching, whereby I deal with confidential support in management issues. This includes those seeking (or aspiring) to be senior executives in a business. As we are promoted we often find we have skills or experience deficits to fill.

For those that are accomplished (and choose not to be coaches!) my challenge is 'who tells you when you have it wrong?'

All Executives and senior managers should have a confidant and the opportunity to explore how to improve their performance by:

  • Getting clarity
  • Changing limiting beliefs
  • Becoming productive
  • Developing the talent of their teams

So the three main reasons I am engaged are:
To develop high potential, especially through change, act as a sounding board and to sometimes address derailing behaviour.

I sometimes achieve this through the use of the Emotional Capital Report and the 360 ECR methodology.


3. Business Coaching

Sometimes I am engaged by consulting companies to provide SME type businesses with help within areas of their business that they have the least experience; this can be as true of the growing business as it can be for the struggling business. Not only do the business owners/managers need personal support, they often come to me for advice on sales, finance, marketing and personnel issues.

Many of my clients make use of my business and management experience in supporting them with their career planning, management development or in business planning and development, including facilitating workshops, supporting customer service, sales or developing new systems and processes.


4. Depth Coaching - Personal Development

Some of my clients want to explore and understand themselves at a deeper social, emotional and sometimes spiritual level, which some call existential. Whatever the client’s agenda is or needs they have, I can support them to resolve unconscious mental processes and to recover innate hidden resources.

See the LIFESEEKER program

5. LIFEWAYS Program - Interpersonal Development

The Life Ways Program recognises that we all have to transit through various stages as we grow and that today’s society does not recognise what used to be known as ‘Rites of Passage’ and as a result, the support and guidance developing adults need is not in place.

Life Ways addresses this by being available not just during the transition, but also in helping for the preparation of that transition. This includes for example; leaving home, becoming a useful member of society, a partner, parent, grandparent, elder and preparation for the final transition.

The program is fully inclusive.

Moving on

Coaching is different from Counselling and Psychotherapy, which are concerned with healing past hurts. The counsellor helps bury the past. They are 'undertakers'.

Whilst this is important to move on (choose a coach who can identify such issues with you and help you find the right way to address them), coaching focuses on the life enrichment process. It’s about moving on and becoming even better. It is about 'birthing the future'. Coaches are 'midwives'.

Clients are unique and I have trained in numerous coaching ways and traditions to shape my approach to meet my client. Some need support to re-gather their resources; I act as a Sherpa and show them how to build their resources. Others seek just clarity in their lives, businesses or careers. I am their guide. Many want to find positive ways to enhance their already successful ways; I am their coach. In particular, once we have a spoken, I will ensure you find the right way for you to achieve.

I place warmth, empathy and gentle humour at the centre of my coaching process, yet I can hold my clients 'feet to the fire' whilst the make their choices and take action to meet their goals.

Training, qualifications & experience


Master Coach

HG Dip.P
Certified Professional in EQ and Leadership
Diploma in Clinical Hypnotherapy & CBT,
Post Graduate Certificate in Psychotherapy
Certificate in Counselling
PTTLS (Teaching)
Post Graduate Certificate in Professional Education

Masters in Business Administration (MBA)
Fellow of the Chartered Certified Accountants (FCCA

Professional Membership:
Fellow of the Institute of Leadership and Management
Associate Fellow of the Higher Education Academy
Member of the Association of Coaching
Roche Martin Accredited
Associate of the Institute of Clinical Hypnosis

Member organisations *


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

We have verified that at least one professional at this organisation is registered with the relevant professional body.

Other areas of coaching I deal with

Organisations often engage me to provide Executive & Leadership Coaching to their aspiring and existing senior management team.

PositiveWays trains and support coaches using the DENT© model to under pin its training. https://thedentmodel.com

Look at our program here: https://positiveways.co.uk/group-coaching-programme


Additional information

Coaching Programme:

1. Coaching Standard  – Twelve Structured Sessions to meet your longer-term goals

2. Coaching Lite – Six Session Focused on your short term goals

3. Bespoke Program – Specifically tailored for you

4. Ad hoc sessions - Retainer fee

5. Call your Coach – access to your coach at short notice

6. Leadership & Emotional Intelligence Coaching - The Emotional Capital building methodology


Subject to agreement - PositiveWays have an online presence join our community

Further information

My breadth experience as a father, finance & managing director and lecturer have been enriched by my qualifications in business, psychology and teaching and of course coaching. As well as having served at board level, I lecture in Business and teach interpersonal skills to groups. I apply that combination of experience and expertise in enabling my client’s successes, in their Life or Business. It’s a fairly unique combination of skills which enables me to be an effective, single source of support.

I bring people and business psychology simply together, without the ‘psychobabble’. My approach is pragmatic, honing my clients own resources to help them resolve their issues, approach their goals and get their needs met, with support and encouragement that puts personal democracy and gentle humour at the centre of a wise process. Individuals need new ways and the commercial world is becoming more alert to the benefits that a Business Psychologist (BP) can bring. It’s a thrill to also work with company clients who draw down on my knowledge and introduce more effective working practices.

Published articles

Also registered with Counselling Directory and Hypnotherapy Directory.



Type of session

In person
Home visits

Key details

Wheelchair user access

Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Please contact us to discuss your needs.

Additional languages

Please enquire about sign


Just Clarity

Just Clarity