Damian Duguid

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Available for new clients
Available for new clients

This professional is available for new clients.

Shepherds Bush, London, W12
Available for new clients
Available for new clients

This professional is available for new clients.

About me

What is self- love?

What does it mean to you?

 Where did the term even come from?

 I had not heard of this term before when I was younger, so I looked it up on google, as you do, and all I could find were references to self-esteem, because in essence that is what self-love is. It is your self-esteem, how you feel about yourself, what you think about yourself, how you treat yourself.   

Self-love starts or should start from the love and attention you are given as a child. From your parents and loved ones, your environment and so forth. But nearly all of us will have had experiences when we were younger that affected our self-love/esteem.

 A lot of us will have learned that love and attention was given to us for the things we did, like good grades as opposed to just being yourself. Some of us will have struggled with how we looked or felt, and some of us may have experienced bullying.

There will be people who struggled with their self-love because of issues formed in adulthood that have affected them having love for themselves.

I suffered with low self-esteem as a youngster. Family life was very difficult, shall we will say and being taught to have love for yourself wasn’t high on the menu at home.

So, I was that kid who was afraid to put his hand up in class, too shy to talk to the girls and wouldn’t say ‘boo’ to a goose.

As a teenager and young man, I searched for confidence externally and sought validation from external sources which resulted in me hanging around with the wrong crowd and becoming a people pleaser and a sheep.

Then I discovered my spiritual side from meditation, yoga and the law of attraction and I learned to believe in myself and then love myself for who I am such as being a non-stop talker. Something that I was constantly told was a bad point of mine but I learned to embrace it and even make a career out of it.

Now I work with people to help them find self-love, because I hate to see people how I was and would love to see them love life like me. Happy and carefree. (well most of the time).

The first step to finding self-love is self-awareness. Self-awareness is the first step to a breakthrough

I truly believe as adults when we realise our self-esteem was affected, (in childhood or adulthood), by someone or something. We have a duty to ourselves to recognise what caused us to feel low about ourselves and then find solutions to instil self-esteem. I hear people saying all the time ‘I have no confidence because……….’

I always say ‘OK, I hear that…That’s must have been awful for you…….But what are you doing about it now?’

I believe that, say for example, if your father said hurtful comments to you as a kid. You have no excuse to let those comments affect you as an adult. You are no longer that person. It’s a part of your life, but it is not your life. It is not you. To continue to live by a story created in the past is to choose suffering. The experience was not nice. That doesn’t mean your life has to be the same. There has to come a time when you realise you can be strong (again).

 The secret to self-love is to love yourself unconditionally. You need to form a loving relationship with yourself.

The relationship you have with yourself is the most important relationship you will ever have in your life.

You will spend every waking moment (and sleeping time) with yourself. So, you need to be happy with who you are. You need to feel comfortable in you your own skin.

Be unapologetically you, stop waiting for permission to be happy in yourself. If being unkind to yourself was going to work. It would have worked by now. You do not need anything to love yourself. You don’t need cars, houses or lovers and fancy clothes and holidays.

You need to find self-love through constantly working on yourself. Keep filling up your cup, until your cup runneth over. I have complied my seven secrets that helped me find self-love.

These are my seven secrets to self-love.

Bringing these secrets into your life, will enhance your self- esteem and enable you to flourish as the unique and wonderful human being you are mean’t to be.

Training, qualifications & experience

I studied for my Coaching qualifications with the Coaching Academy. I have actively been coaching now since December 2014.

I received the following qualifications during my time of study:

  • Diploma in Personal Performance Coaching
  • DISC
  • Diploma in Neuro Linguistic Programming

Other areas of coaching I deal with

Parenting Facilitator- Strengthening Families, Strengthening Communities & Triple P

Brackenbury school & Masbro centre

Public Speaker - Member of Toastmasters International

                        ROYAL FESTIVAL HALL

                        KINGSLEY ACADEMY


                        HAMMERSMITH UNITED CHARITIES

                        URBAN PARTNERSHIP GROUP

Photos & videos


£60.00 - £90.00
Free initial telephone or online session

Additional information

The coaching experience begins with a free complimentary call .

Payment plans are also available.

When I work

Mon Tue Wed Thu Fri Sat Sun

I am available 7 days a week. SUNDAY to SATURDAY.

Click the link to book in a call


Further information

I am also a qualified children's Mentor/Coach. (working in schools and youth clubs since 1999).

I specialise in:

  • Anger management
  • Sport
  • Meditation
  • Organisational skills
  • Motivation
  • Self esteem

I have qualifications and or training in the following areas:

  • Foundation to Drawing and Talking Therapy
  • FA Level 1 Award in Coaching Football
  • National Programme for Specialist Leaders Of Behaviour and Attendance
  • FA Teaching Certificate Key Stage 2
  • DfES Certificate for Learning Mentors
  • Brunel Basic Training Certificate in Youth Work
  • Detached and Outreach Training
  • Counselling Skills Training
  • FA Junior Team Managers Certificate
  • Community Sports Leaders Award
  • BTEC National Vocational Qualification

Published articles

Shepherds Bush, London, W12

Type of session

In person
Home visits

Types of client

Children (0-12)
Young people (13-17)
Young adults (18-24)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

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