About me

Is this you?

You keep beating yourself up about the changes you haven't made

Sometimes you feel like you are not reaching your potential

stuck in a rut?

Not making progress?
Then put the can of coke down and listen

You want to make that career/job change, that move up the hierarchy, that leap from the 9-5. You want to live with an (increased) sense of purpose, but you feel conflicted because change is difficult for you. You don't feel confident enough to know what to do. So instead of focusing on your goals, you are procrastinating, you have lost motivation. Your time management has poor become because of constant distractions. You are not sleeping well, you're eating rubbish, and when was the last time you went to the gym?

What you want to be living is with better communication and assertiveness so you can let people know how you really feel and think. You want to feel confident in yourself and your decisions. So that you can look at life with optimism. You want to develop the persistence to stay focused on your goals allowing you to enjoy happiness, peace, and success

I can help

I am Damian Duguid, a Life Coach who helps people find their direction in life through my simple four-step system designed to get you from where you are to where you want to be:
Results from the transformational process include Mindset Mastery, Purpose and Values Alignment, Confidence and Stress Management


Schedule a 30-minute call with me to discuss how coaching can generate growth for you here:

My niche areas are:

  • Confidence
  • Motivation
  • Stress
  • Goal setting
  • Parenting
  • Relationships
  • Health and Wellbeing
  • Personal development

Sessions are carried out confidentially and privately.

Training, qualifications & experience

I studied for my Coaching qualifications with the Coaching Academy. I have actively been coaching now since December 2014.

I received the following qualifications during my time of study:

  • Diploma in Personal Performance Coaching
  • DISC
  • Diploma in Neuro Linguistic Programming

Other areas of coaching I deal with

Parenting Facilitator- Strengthening Families, Strengthening Communities & Triple P

Brackenbury school & Masbro centre

Public Speaker - Member of Toastmasters International

                        ROYAL FESTIVAL HALL

                        KINGSLEY ACADEMY


                        HAMMERSMITH UNITED CHARITIES

                        URBAN PARTNERSHIP GROUP

Photos & videos


Additional information

  • The coaching experience begins with a free complimentary call for up to 2 hours.

Payment plans are also available as well as discounts for students and for those on benefits.


I am available 7 days a week. SUNDAY to SATURDAY.

Click the link to book in a call


Further information

I am also a qualified children's Mentor/Coach. (working in schools and youth clubs since 1999).

I specialise in:

  • Anger management
  • Sport
  • Meditation
  • Organisational skills
  • Motivation
  • Self esteem

I have qualifications and or training in the following areas:

  • Foundation to Drawing and Talking Therapy
  • FA Level 1 Award in Coaching Football
  • National Programme for Specialist Leaders Of Behaviour and Attendance
  • FA Teaching Certificate Key Stage 2
  • DfES Certificate for Learning Mentors
  • Brunel Basic Training Certificate in Youth Work
  • Detached and Outreach Training
  • Counselling Skills Training
  • FA Junior Team Managers Certificate
  • Community Sports Leaders Award
  • BTEC National Vocational Qualification

Published articles

Shepherds Bush

Type of session

In person

Key details

Wheelchair user access

Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.


Damian Duguid

Damian Duguid