The 7 secrets of self-love

What is self-love? What does it mean to you? Where did the term even come from? I hadn’t heard of this term before, so I looked it up. All I could find were references to self-esteem because, in essence, that’s what self-love is. It is your self-esteem, how you feel about yourself, what you think about yourself and how you treat yourself.


Self-love starts or should start from the love and attention you are given as a child; from your parents and loved ones, your environment, and so forth. But nearly all of us will have had experiences when we were younger that affected our self-love/esteem.

A lot of us will have learned that love and attention were given to us for the things we did like good grades, as opposed to just being ourselves. Some of us will have struggled with how we looked or felt, and some of us may have experienced bullying. There will also be people who struggled with their self-love because of issues formed in adulthood that have affected them having love for themselves.

I suffered from low self-esteem as a youngster. Family life was very difficult for me and being taught to have a love for yourself wasn’t high on the agenda at home. So, I was that kid who was afraid to put his hand up in class, too shy to talk to the girls and wouldn’t say “boo” to a goose. As a teenager and young man, I searched for confidence externally and sought validation from external sources, which resulted in me hanging around with the wrong crowd and becoming a people pleaser and a sheep.

Then, I discovered my spiritual side through meditation, yoga and the law of attraction. I learned to believe in myself and love myself for who I am, such as being a non-stop talker; something that I was constantly told was a bad point of mine but I learned to embrace it and even make a career out of it!

Now I work with people to help them find self-love because I hate to see people how I once was. Instead, I’d love to see them love life like me - happy and carefree (well, most of the time anyway!).

How do you achieve self-love?

The first step to finding self-love is self-awareness. I truly believe that, as adults, when we realise that our self-esteem was affected (in either our childhood or adulthood), we have a duty to ourselves to recognise what caused us to feel low about ourselves. It’s then our job to counter this by finding solutions to instil self-esteem.

All the time I hear people saying “I have no confidence because…”. I always say, “OK, that must have been awful for you, but what are you doing about it now?”

I believe that, say, for example, if your father said hurtful comments to you as a kid, you have no excuse to let those comments affect you as an adult. You are no longer that person. It’s a part of your life, but it is not your life. It is not you. To continue to live by a story created in the past is to choose to suffer. The experience was not nice but that doesn’t mean your life has to be the same now. There has to come a time when you realise you can be strong (again).

The secret to self-love is to love yourself unconditionally. You need to form a loving relationship with yourself.

The relationship you have with yourself is the most important relationship you will ever have in your life. So you need to be happy with who you are. You need to feel comfortable in your own skin.

Be unapologetically you, stop waiting for permission to be happy in yourself. If being unkind to yourself was going to work, it would have worked by now. You do not need anything to love yourself. You don’t need cars, houses, lovers, fancy clothes or holidays. You need to find self-love by constantly working on yourself.

How to find self-love

Bringing these seven tips into your life will enhance your self-esteem and enable you to flourish as the unique and wonderful human being you are meant to be.

1. Appreciation

Appreciation of who you are, what you are, what you do and what you stand for. Appreciate your good points and don’t hide them away. If you ask the average Brit to name something they like about themselves and something they don’t, you can guess which one generally gets emphasised.

You have a duty to appreciate yourself so that others can appreciate you too. So, let your guard down and let people in and accept compliments. You are unique, so let your light shine brightly.

2. Acceptance

Acceptance of yourself. Let go of comparisons and expectations and accept who you are. What others think of you is not your business. And if others can’t accept you for who you are then they don’t deserve to be in your life. Embrace who you are, including your imperfections and accept the things you cannot change.

The things that cannot be changed, cannot be changed, so what is the use of pondering on it, complaining and moaning? Feeling sad and upset won’t change anything.

Or, if you can change something, take action and be courageous.

3. Kindness to yourself

You are not your mistakes or your trials and tribulations. Spend time with and on yourself being kind to yourself. Treat yourself as you do your best friend. If your best friend was being hard on themselves, what would you say to them?

Reframe your negative self-talk. Learn to think for yourself and not take on board the comments of others.

Be with people who bring you up and visit places that make you happy. Get out of your head, into your heart and stop feeling sorry for yourself. Beating yourself up or feeling guilty isn’t going to work, or blaming yourself for your or someone else’s behaviour towards you. If someone treated you or is treating you wrong be nice to yourself and leave them out of your life.

4. Looking after yourself

You have to take care of yourself. So, perform daily and nightly rituals such as meditation, visualisation and positive affirmations.

  • Take pride in your appearance.
  • Train your mind daily.
  • Exercise your body.
  • Eat properly and regularly.
  • Get the right amount of sleep.

5. Value your contribution to the world

What are you passionate about? That is your sense of purpose and you need to live it and own it. If you are a really busy person, then make sure to factor in time to fulfil your passions. What actions are you taking with your passions? Do you have more than one purpose/passion?

6. Daily gratitude

If you are being grateful, you cannot be sad at the same time. So, live with an attitude of gratitude. Keep a journal and write down at least one thing you are grateful for every day and then think about it and really feel the gratitude.

7. Help others from the bottom of your heart

Helping others makes us feel good, as well as the people we have helped. So, go out, help others and bring some warmth to your heart. Try carrying out a random act of kindness.

For more help and advice, read ‘Eight key signs that you are lacking in self-love’.

The views expressed in this article are those of the author. All articles published on Life Coach Directory are reviewed by our editorial team.

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Shepherds Bush, London, W12
Written by Damian Duguid
Shepherds Bush, London, W12

My name is Damian Duguid and I am a confidence mindset coach. I work with kind hearted and warm individuals who are ready make a change in their lives. I work with people who want to be uplifted, live from the heart and soul and unleash their inner confidence.

Contact me for a free chat on

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