Dr Ira Laketic-Ljubojevic

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York, North Yorkshire, YO24
No current availability
No current availability

This professional has no current availability for new clients. Please enquire with them directly to discuss availability.

About me

Are you ready to get from where you are now to where you want to be?

Do you want to be supported in creating the life and business that you truly deserve?

If the answer is Yes, then please contact me to talk about how you or your company can benefit from life or business coaching. I am very happy to answer any questions by phone or e-mail, and to talk about the best programme to suit your needs, and to reassure you if you are new to coaching. All enquiries are confidential, and there is no obligation.


People choose to work with me because of who I am, what I know and the way I work. I am in this line of work to provide excellence, fantastic service and value.

People come to me for help and guidance for a number of reasons. These may include major life changes, lack of purpose or direction in life, relationship and communication problems, lack of confidence, personal or career development needs, even issues with etiquette and personal presentation and life-style.

Within a business environment, leaders and teams want me to be their coach to help them improve their performance, effectiveness and decision making so they can define their vision, think strategically rather than acting tactically, be able to get results they want through others and become the leader they always wanted to be.

Everyone's needs are different. I know that so I help people work through their problems in a warm, confidential and supportive environment, where they receive focused, bespoke and dedicated support. I find the right balance of support and challenge; of listening and providing honest feedback; and, suggesting concrete, proven techniques and methodologies - tailored to your need - to help you. My approach is results-orientated and values-led and reflects my belief that everyone can fulfil their goals. Please, check the PRAISE section of my website (http://irealisedcoaching.com) for commendations detailing outcomes achieved.

I am a fully insured, NLP-trained and professionally registered personal, executive & business coach and development consultant. I work as flexibly as possible and can meet you in York (UK), I can work with you over the phone or via Skype, or could travel to a location or a venue that works better for you, subject to clear prior agreement. Depending on the circumstances, I would consider coaching and speaking engagements on weekends or in the evenings.

Some of the areas of coaching I deal with are (in alphabetical order):

  • Business coaching
  • Career development
  • Change management strategies
  • Etiquette and personal presentation and style
  • Executive coaching
  • Family and parenting
  • Life and personal coaching
  • Limiting beliefs
  • Management & Leadership
  • Motivation
  • Performance, effectiveness and decision making
  • Presentation and communication skills
  • Redundancy coaching
  • Relationships (personal and work, including friendships)
  • Retirement
  • Self-belief and confidence building
  • Stress management
  • Team building and staff development
  • Wellbeing
  • Work-life rhythm & balance
  • Young people (e.g. employability)


"Hi Ira,
Just a quick note to say ‘thanks very much’ for helping me figure out what I truly wanted and to feel positive about the future. I was really struggling to manage change but you working with me helped me go through that transition in my life with less stress, frustration and sadness then I ever imagined possible. And, all that via skype!
I now have clarity and motivation to make the most of my time with my children and of my career. Already, I can feel the difference in my mood and self-esteem, and see the possibilities before me and the ways I can achieve them. I feel content and happy now. (Ira, those were good coaching sessions!)
Thanks once again for your attention, skill and support"
Social Worker

  "Ira’s coaching was a tremendous help to me. We worked very well together and I felt she understood well what my challenges were all about. I suppose, having held a number of senior positions herself (including a CEO post), Ira understood how lonely and demanding my role was and how tough it could be in the business world. When I first considered coaching, I was a bit sceptical about it all. After all - I thought - how could those 1-2-1 conversations about myself improve the business turnover and its effectiveness? But those conversations were constructive and the methodology Ira’s using as well as her warm and engaging personality made me understand that looking after myself, realising what and where I can improve, and putting practical steps in place to optimise my life-work balance were pivotal in ensuring my business goes from strength to strength. Ira has the commitment and the ability to guide you to the achievement you hoped for and she will help you with the situation you are in right now. I especially valued the fact that I could discuss confidential matters and specific circumstances with her. Her relevant, honest observations, feedback, challenge and guidance was invaluable. I realised that investment in the executive coaching with Ira was a solid investment in myself and in my company."

Executive Director

  "We highly recommend coaching with Ira to anyone who wants to get unstuck in their business, their career or life. Ira is an insightful, caring, thoughtful and enthusiastic taskmaster and cheerleader who effectively guides people towards greater perspective, achievement, and self-growth. Ira has helped us with strategies and gaining confidence in our abilities to make effective decisions; she helped us with getting rid of unhelpful and limiting beliefs; and, with creating space to think out loud, to explore the potential and opportunities ahead and take steps to grab those. Her coaching has gone into personal ‘stuff’ which helped us see what was in front of us all along and made us realise that by getting the ‘me and my life’ right, we can get the business right.It has been a pleasure to work in partnership with Ira to design and fine tune our aspirations for our business and our lives. Ira is wise, gifted and skilled. She operates with the highest integrity; enables people to feel at ease; and is sensitive to their needs. Ira is an excellent communicator with sound judgement and first-rate listening skills. Following conversations with her, we felt empowered, motivated and had sudden insights into the reality which helped us enormously in how we approach and deal with obstacles and frustrations. She wanted us to succeed and was non-judgemental, honest and helpful in challenges she threw at us. Ira understood us and was a constant source of support. We feel that Ira helped us get to the next level."
Director and Business Owner
North Yorkshire                       

  "Hi Ira,Thank you for being such an exceptional coach. Your ability to listen, understand and steer discussion helped me to realise the behaviour that affected my professional life has an impact on my personal life too. You have helped me to get through a very challenging time in my life and through this made me realise my priorities in life.
Your expertise, engaging personality and life experience enabled me to focus my mind on my priorities and helped coach me to work out alternate ways of achieving my goals. Coaching has helped me understand and realise the various paths and decision making is always mine. This has empowered me, improved my confidence and to see things clearly and from new perspective. I am very grateful to you for helping me achieve my goals. Thank you again."

"I work as a manager in health service and at times I felt no clear direction, and generally a lack of motivation. A recent fundamental change and transformation of my work context has only exaggerated it, my professional role became very difficult, demanding and uncertain. I had basically given up on my career advancement. My life was unhealthy, stressful and completing day to day tasks was difficult to manage.
Ira has helped me to overcome this and improve further; she is a professional who is straight to the point, listens to your needs and formulates a treatment plan based on what you want to achieve from the sessions. It definitely worked for me and has improved my life, health, dignity, self respect and respect of others close to me. I am now a better manager and a person. My employer has benefited as a direct result, too.
I highly recommend Ira’s practice and would recommend her to anyone who aims to be better in personal and professional life, genuinely interested in making a significant life improvements and overcoming obstacles along the way."

NHS Manager
North Yorkshire

"This was the perfect time in my life to have your coaching, Ira. It has been a challenging period, with deciding to leave my company, actually leaving, and then the creation of my new business. I also had complicated personal relationships in that time as well with my family and my husband.

You are very conversational, approachable and non-judgemental. You asked me good questions to get me to consider specific actions and mindsets. Your background and experiences, from being a parent as well as an entrepreneur (having left the corporate life) were extremely valuable as they added the extra dimension of understanding my exact life circumstance. You are very level-headed and helped me to get some perspective on challenging situations.

I realize that I didn’t start out with very specific goals. In hindsight that might have been helpful, but then again I didn’t know how it was going to go to leave my job and start a new company. And yes, you did help me through the transition from my job to being an entrepreneur which was the overall goal. Well- the big one is that I have my own business now.  I realize that I have to prioritize GROWING this business in order for all other parts of my life to work. I love my family and I want to spend as much time with them as possible, but my bank account is at 0 and my husband is not earning enough for both of us right now.  Overall, I am happier with the flexibility of making my own schedule, but still missing the exact service/business model as well as clientele to grow my business. . I think one of the biggest insights is just how much work it is going to take me to establish and grow a successful business. As I think back to where I was in December, I remember feeling disempowered. I am now feeling very much empowered and excited about my life. I feel like I have the skeleton structure and now it’s about filling it out and growing it. My life is very different so there are a lot of things I’m doing differently.

I have a huge respect for what you do. Thank you."


Experiential Learning Facilitator & Engagement Consultant



As a result of your coaching, I have realised that I do not have to do everything I am doing now absolutely perfectly before I can move on to new work or interests. I am more aware that I have agency in my own life, and that I am the one making decisions. I am more aware of techniques for prioritising what will make me happy in the long run, and that it’s okay not to always make the perfect choice. I am generally more focused and less stressed out.

I enjoyed your style of coaching – I felt like I had plenty of room to speak and you let me drive the conversation where needed, but you had more wisdom to input than someone in the role of a traditional counsellor, who is mainly there to listen and not to guide. For me, understanding a little of your previous history and where you’ve come from in terms of life journey was very powerful. I liked that I could know you as a person and not a cipher. At the same time, this never got in the way of being able to focus on me and my actions/goals etc.

I have got results I’ve been looking for, but it has also helped me to realise that this is a long process. I started out extremely stressed out and frustrated, and now that I feel so much less of that it has changed my priorities and how I see my future/what’s possible. So there is much more I want to achieve. It all seems more doable now. The only challenge is making time!

Now, I am able to enjoy myself more easily. I am more assertive at work. Goals seem more achievable. It was a very positive experience. Thank you!"


Events Manager


Training, qualifications & experience


I am an insured and accredited EMCC and ANLP professional member. Being a professional and demonstrating professionalism in all I do - in my conduct, in my intentions and in my expertise - is very important to me. Integrity, honesty and respect are key to who I am, to what I do and to how I do it.

I am an independent life & business coach, development consultant, public speaker and facilitator with twenty years experience in senior roles - including a chief executive and executive director positions - in the fields of management and people development. I have clinical, scientific, management and people development education and training; and over 20 years of diverse experience across healthcare and well-being, people and organisational development, life sciences, social care & support, and housing.

I specialise in supporting people with their life challenges and in supporting businesses getting the best out of their people, especially in times of change. My personal values and unusual life experiences are what motivate me to engage with and support people to improve their quality of life and to facilitate equality of opportunity for them.

I care about people. That is the driving force behind my passion for quality, improvements and well-being in this field of work.

Member organisations

The Association for NLP (ANLP)

The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals.

European Mentoring and Coaching Council (EMCC)

EMCC UK is part of the Europe-wide European Mentoring & Coaching Council.

Together their aim is to promote good practice and the expectation of good practice in mentoring and coaching across Europe.

EMCC is an independent, impartial and non-profit making organisation.

Other areas of coaching I deal with

Additional Business coaching areas:

  • Transition support
  • Decision making
  • Executive development - senior level challenges and responsibilities
  • Management coaching - creative collaborations
  • Organisation and team performance and effectiveness
  • Leadership coaching - crossroads and vision
  • Communication and presentation - awareness and skills
  • Developing Resilience

Additional Life/personal coaching areas:

  • wellbeing
  • etiquette and personal presentation and style

Additionally, I offer inspirational talks. Example below from the recent CMI IWD event in Leeds, where I was the invited motivational speaker presenting on the importance of self-belief and self-confidence and offering practical strategies to improve those, re-discover self-belief if it was lost or neglected, and use it to lead rich, quality life.



£80.00 - £500.00
Free initial in-person, telephone or online session

Additional information

These vary according to the type of coaching required .For example, my fees for work-related coaching are negotiable, based upon your role, what you wish to work upon, how the coaching is to be funded and where you wish to meet. 

For more information or to discuss your particular circumstances (e.g. young person employability), do get in touch with me (irealisedcc@gmail.com or +44 7759824837).

When I work

I work as flexibly as possible and can meet you in York, work with you via phone or Skype/Teams/Zoom. I would consider coaching on weekends and evenings.

Further information

My journey and the power of self-belief

I’m passionate about empowering people so they improve their experience and get the best possible outcome for themselves, and their organisations.

Why does that matter to me?

Imagine living a nice, comfortable life. Your path is laid in front of you –you know where it leads and you don’t need to put much effort into things.

Next, imagine an event that throws your life out of balance. Imagine suddenly finding yourself in the middle of a civil war, unable to comprehend how that happened and what may come next. That’s what happened to me, my family and my friends.

In this state of utter shock and disbelief, I realised that there were two ways of dealing with this reality and its nastiness: I can stay in my “normal” role – a delicate, privileged young woman – a “damsel in distress” waiting to be rescued.

Or, I could choose to dig deeper into myself, find the resources I need and take action, despite the risks. I could choose to survive. I decided to change my life by changing my attitude to it and by changing my behaviours.

Despite the odds being against me, I succeeded! I took help when it was offered, I helped others whenever I could, I pulled resources with others when it was possible, I took calculated risks when I had to, I listened carefully and I used the information I could get hold of to adapt my decisions. I managed to survive, but then I started to live and thrive.

I learnt so much during that time – about myself and about the world. I learnt to ask simple questions – of myself and others – like: what, how, where, who and why – to help make better decisions and progress in the right direction. I found out that what makes life worth living and makes us grow and develop does not always come from the happy, comfortable side – it also comes from everything that makes us suffer. I discovered the resilience, the resourcefulness, the commitment, the strength I had within. I realised others have that too.

I use that knowledge and experience to coach others see issues in a different light and find ways to improve their lives and realise their goals. Sometimes, exactly because of the adversity and the enormity of the challenge in front of us, we become motivated to attain our goals.

Empowerment is the key. I help people, I am there for them to give them every support, every insight and every tool I possess, but each person must have the drive and the will to change - I cannot give that. The responsibility for the change and the results is on the individual themselves, as it is between sessions that the majority of work and resulting outcomes happens. In sessions, I facilitate this process by helping people change the way they perceive themselves and the rest of the world. It is, essentially, the transformation of how the person thinks, combined with the desire to change and challenge themselves, that will ultimately allow and enable that person to realise their goals.

In my experience, if you truly listen to people – you’ll discover what they need. And if you are genuinely there for them to help them find the way, realise that opportunity and improve those outcomes – people sense it, they respond to it by discovering new ways of thinking, behaving and doing things. They get motivated to succeed and as their confidence grows, they get empowered to make a notable difference to what matters to them.

That is the work I do and that is the way I do it. I feel privileged to coach people and advise businesses to develop and thrive.

Changes are almost always painful, but the progress through re-discovering and building on own self-belief is exciting and the transformation that results is powerful and long-lasting. Coaching truly takes you beyond your expectations.

York, North Yorkshire, YO24

Type of session

In person

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

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Wheelchair user access
Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a Life Coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the Life Coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Coaching meetings are done in wheelchair-accessible locations or via video-conferencing to enable accessibility

Additional languages

Serbian, Croat, Bosnian, Montenegrin

Online platforms

Google Meet
Dr Ira Laketic-Ljubojevic
Dr Ira Laketic-Ljubojevic