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Samina Arshad - Personal, Professional and Business Improvement & Delivery Coach

Birmingham, West Midlands, B27 07597 396285 07597 396285
Birmingham, West Midlands, B27
07597 396285 07597 396285

About us

If you had the chance would you reinvent or even re-write your life, business or success story again?
Enigma improvement coach can help you reinvent yourself, your business, your teams and your life to be your success story. Help you achieve the things you thought you could never achieve, be whom you want to be. Want to set yourself free of self-defeating and limiting beliefs? Reconnect with your values, purpose and dreams. Feel enriched, happy and contentment again? Find that right balance in all areas of your life.

Being personally and professionally fulfilled on an individual and wider level is important for all aspects of life, for managing our energy, emotions, for healthy growth, healthy mindset, healthy relationships and for the wellbeing of those we are surrounded by and those we surround.

Why should you choose an Enigma Personal, Professional or Business Improvement Coach?
Does life feel challenged at times? Overwhelming? Not quite sure where you going or what you want at times? Sometimes our circumstances dictate our decisions and impact on our choices, our lives. Other times the environment we are surrounded in, work in and live in can have an impact on how we think about things, how we feel, therefore the goals, the choices we think or don’t think we have, the decisions we make. These can impact on our relationships at work, at home and with others. Causing a knock-on effect and impacting on our energy, drive, motivation and our achievements/performance.

Are you feeling stuck in a rut with your career, frustrated by your lack confidence in certain areas of your life? Not happy or fulfilled with the way things are progressing, unhealthy relationships, conflict, dynamics impacting on your self-esteem, time and energy. Then Enigma can help, have a look at our different packages below.

What value can Enigma add?

ENIGMA is here to GROW,EMPOWER,ENGAGE, INSPIRE,CONNECT,EVOLVE & RE-ENERGISE,- we believe in ‘working differently, working together, thinking differently to make that difference - unlocking untapped potential of people, teams, businesses, leaders and communities to grow and develop both on a personal and professional platform.

At a personal, professional or business level, Enigma can..

Help you break free from limiting beliefs so you can live your life to the full. The breakthrough coaching solutions/sessions will provide you with tools and strategies to be effective in all areas of your life and business.

Unlock/maximise your hidden potential to start living life how you want to, managing the expectations of others and nurturing your relationships. Restoring a healthy mind, body and soul connection through making the changes that will achieve balance. Reduce anxiety and uncertainty in life.

Helping you to get focus, tune in with your intuition, think about the fundamental areas of your life, Business or team that need attention, change and growth. Through offering you bespoke coaching support on your journey towards success, fulfilment and delivery.

Have you thought about unlocking the hidden potential of your team for business and project success?

Enigma not only supports to develop yourself, it supports  you to develop your team(s). we believe in growth through people. Not only your wellbeing but the wellbeing of your team, therefore your business.

• Personal Coaching for individuals who want to realise their goals, live a fulfilled, balanced and happier life, find success through transforming themselves.

• Business Coaching for new entrepreneurs looking for a kick-start, SME’s  and growing businesses looking towards business growth and development. Even struggling businesses seeking to improve their performance, reach  and effectiveness of their  team, to acquire results and achieve success.

I am a fully qualified life/Personal performance improvement coach passionate about developing people, teams, businesses and communities they serve. I specialise in confidence building, improving work performance, career development/transition, leadership, work/life balance, stress and relationships both at; work, home and wider. The coaching I offer can help you make improvements and achieve your life, professional and business goals and support you to get there faster than trying to do it by yourself.

I am passionate, professional and committed to your personal, business improvement and development journey. Providing you with support, tools, and motivation to unlock your hidden potential. Challenging you to achieve realistic goals much sooner than working alone.

Therefore, having the conversations, you wouldn't normally have, or holding off having. To create the change and drive the results you envisage to achieve. Utilising on your gifts, talents and experience to find a purpose that provides you with positive contentment and fulfilment both in personal and business life. Making improvements in one area can have a ripple effect on all other areas of your life.

Benefits of a personal, professional or business improvement coach?

  • Find focus in your life if you are unsure what it is you want.
  • Know what you want but now sure how to get there, then help you strategize, plan and set goals to make it happen.
  • Sounding Board/provide a supportive relationship for business owners, leaders, reducing; social isolation, combating stress and ensuring healthy life balance.
  • Help you gain clarity, get your ducks in a row/put things into perspective.
  • Ditch the Procrastination, reduce overwhelm, increase energy levels for positive action.
  • More balanced, enthused and happy life.
  • Improved confidence reduces anxiety/stress and achieve your personal goals much sooner than working alone.
  • Be more proactive then reactive to what life throws at you, take control back (Goal driven than event driven).

Enigma also provide business consultancy services, diagnostics and training. Considering a combined package then get in touch, happy to discuss your requirements.

Enigma Improvement coach, coaches’ individuals and teams, both in person, on the phone or virtually online. Sessions can be alternated both face to face and over the phone/online.

Working virtually/online has enabled me to coach international clients across the world.

Enigma works with both individual, business/corporate clients of all sizes.

Training, qualifications & experience

  • Trained with The Coaching Academy, europe's largest coaching training provider.
  • International Coaching Federation (ICF) member (Professional Body)
  • Member of South Midlands 'Coaching Central Network (ICF local group)
  • Associate Member of the Association of Integrative Coach-Therapist Professionals (AICTP)


  • Diploma in Personal Performance Coaching
  • Diploma in Corporate and Executive Coaching
  • DISC Personality Profiling Accredited
  • Further enhancing coaching portfolio with NLP techniques
  • PRINCE II Project Specialist
  • MSP - Managing Successful Programmes Specialist

We have verified that at least one professional at this organisation is registered with the relevant professional body.

Other areas of coaching I deal with

*Wellness/Balance Coaching - Focusing on Individuals who have a existing or new Long Term Health Condition to adapt and find peace with what is, find harmony, continue doing the things you enjoy. Be themselves, unlock their energy and continue to have a good quality of life, enriched with fulfilment. This type of coaching can help build resilience and Positive Mental Attitude (PMA)/mind set.

Fundamental to preventing ill health, supporting recovery and reducing the likelihood of relapses. Relapses can be disheartening, cause you set back's, have an impact on your quality of life, an impact on your work. Want to explore how Enigma can support you to betterment, better quality of life, a balanced life in conjunction with your long term condition. Contact us on the details below...

*Career/Personal Development/Career Transition- The feeling of wanting to stretch out of your comfort zone or feeling ready to step up into that next role or even a leadership position. Career coaching can help you to find clarity, design and plan your next career move or find fulfilment with your idea role. Enigma can give you a jump-start. Are you ready, then why not get in touch on the number below...

*Kickstart your Executive Career or Kickstart your Business-focussed on BME Women in Leadership Positions or those aspiring towards leadership roles. Perhaps you are a BME women in a Business Leadership role and want to be more effective, is there more to you then you are currently striving towards. Want to get the best out of you. Why not get in touch and find out what we can do for you?

*Retirement Coaching- Get prepared before it eats you! - A number of people struggle with retirement, leave it to late to prepare and plan for the transition. Struggle with the changes and this has an impact on their lives, happiness, wellbeing and psychological wellbeing. Want to reinvent yourself and be ready for retirement, create the right mindset for enjoying life post retirement.


Coaching Programmes are delivered as; 6, 9 or 12 sessions.

Depending on the location, type of package and requirements, sessions can vary from £86, £100 to £200 per hour.

Breakthrough Coaching Solutions

Personal Performance/Life Coaching - Focussing on personal effectiveness, confidence, career development, developing new interpersonal skills, emotional intelligence.

  • Being more balanced in all areas of life, both in personal and professional aspects of life. Feeling overwhelmed or struggling with procrastination, or conflict within your self or conflict in relationships.
  • Want to feel more empowered to make decisions and take a leap forward. Are set backs/ self limiting beliefs holding you back. Want to overcome these huddles.
  • Want fulfilment, want to achieve your goals/purpose in life then this package offers you a unique personal development plan/your personal development journey to tackle those challenges impacting on your quality of life, wellbeing and happiness. Unlocking the energy, confidence, flow to success.

How much does it cost?  As little as £86 per session.

  • Option A: 6 sessions paid for in advance £516.00 (plus VAT)
    Option B: 8 sessions paid for in advance £688.00 (plus VAT)
    Option C: 12 sessions paid for in advance £1,032 (plus VAT)
  • All packages include; a DISC personality profile,worth £92.00. There is a 10% reduction for any additional sessions on a retainer basis post package sessions completion.
  • 1 hr coaching session each month over 6 months, or fortnightly session.

Business Coaching: For new entrepreneurs, existing/established businesses looking for business/team development and growth. Struggling businesses looking to improve their performance, reach, customer service, profit, self-management support to get back on track.

Fees start from £120-150 per session.

Coaching programmes are delivered via;Skype, Telephone, Zoom or Face to Face. Sessions can be delivered through a combined approach of: Skype/Telephone/Zoom and Face to face sessions.

1.5 hr Business Coaching session, fortnightly or monthly sessions over a six month period.

Corporate and Executive Coaching

Focussing on Leadership  and Career development - New and future leaders development/Improve effectiveness, confidence, impact and delivery through teams. Or existing leaders who want to grow/manage your career/harness your leadership style or improve your life balance. Plus executive coaching for executive team, focussing on work, development and confidence in strategic decisions.

Team Development/Group Coaching

Focussing on improving team effectiveness, performance, developing highly effective team. Develop your teams to lead the way in delivery, excellence in all fundamental areas of your business/drive your culture. Unlock their potential.

Bridging the Gap- Inspirational workshops/Transformational and Training Events

  • Subject matter specific - (dependent on business/organisational need).
  • Focusing on team/leadership development or project/programme specific. Team Away Days.
  • Community specific motivational transformational events

DISC Personality Profiling -Plus 1.1 coaching

  • Personality Profile/Plus 1 coaching sessions = £214 (VAT inclusive)
  • Personality Profile/Plus 2 coaching sessions = £317 (VAT inclusive)

For coaching packages/solutions please contact me directly.

Next Steps: I will then arrange a clarity call to discuss your specific requirements/needs. All coaching solutions/packages are unique, bespoke and tailoured to fit individual/business needs.

Further information

“The coaching sessions have been invaluable to me. Samina has helped me identify my strengths and weaknesses and use tools and techniques to take steps forward to fully exploit my strengths and minimise my weaknesses. Thank you Samina your coaching has supported me to taking some big steps forward”. (Business Analyst)

“ Samina has helped me challenge self limiting beliefs through questioning and over coming them and thinking outside of the box. Enabled me to achieve impossible plans that I wouldn’t achieve in less than 5 years. Actually showed me I could in less than 12 months through designing a future plan which I could not have done alone(really impressed). The coaching helped me explore short term/ challenging things I could achieve I may have not thought off. The coach provided tools and the coaching was outside of my expectations.

I was offered the coaching and if I hadn’t been I would have still been procrastinating and dreaming”. (Entrepreneur, Small Business)

“Samina has worked with me to move along in my business. I have benefitted from her rigour and challenging style.I have moved on at a pace thanks to Samina’s rigourous questionning and exploration of ideas. Her questions have guided me to explore areas that I had skirted over before. Samina has worked hard to challenge my doubts and I have managed to overcome some barriers that were holding me back from getting on with my projects.
Thank you Samina! I wish her all the best and I would recommend her as a personal or business coach”. (Entrepreneur, Small Business)

“I felt the benefits of having a coach was:
• Improved my motivation and commitment to apply for a senior management role, that I have studied so hard for, to attain a Post Graduate Diploma.
• Enabled myself to learn and widen my experience and enhance my knowledge and skills.
• Developed a positive attitude for change and improved my confidence, in dealing with challenges.
• Greater self awareness and the skills to interact with people.
• A hunger for new skills.
I believe the coaching was a positive tool to enhance my quality of performance within Health & Social Care”. (Senior Manager, Health and Social Care)

“I found the coaching sessions with Samina helped me a lot and made me more confident in my decision making. The coaching enabled me to come out with answers that were already buried within me.
The questions asked really got me thinking and enabled me to come up with solutions to things that were bugging me. I had the answers deep down but the coaching helped unravel these and achieve the outcome. I have become much more positive and have a positive outlook on difficult situations making transition easier and embracing open mindness”. (S Khan,Life Coaching)

Coaching has enabled me to build my self-confidence and maximise my 'leadership presence'. I have been able to further develop excellent 'emotional intelligence' - self-awareness, self-management, empathy and relationship-building. I have improved my interpersonal skills - including influencing, motivating, presenting, resolving conflict and delivering bad news. I am continuing to hone my networking and business development skills. I am better able to manage complex relationships. I can delegate more effectively, manage my workload and handle stress, whilst trying to ensure a better work/life balance. Coaching has also helped me to refocus my career.  (J Richards, Career Development)

I have had a total of six sessions with my coach, Samina, which I thought were very informative. Throughout the entirety of the sessions I have found myself becoming more confident, as well as being more inquisitive in finding the right approach that works best for me. I have understood the necessary steps that I must take in order to build a successful and lasting business. The sessions have particularly been helpful in allowing me to express any worries or fears I might have that were interfering with or preventing me from taking any further action. My coach showed continuous support and was highly attentive to ensure I achieved the most from the sessions. She also had displayed a plethora of knowledge in different business areas, such as promoting a business, which was very assuring. Each session had helped me to not only set future goals for myself but allowed me to also envision those goals becoming a reality.  (Business Coaching Client)

My experience through the nine sessions of coaching which I had with Samina Arshad was excellent as she helped me to discover the ways of overcoming my problems and achieving my goals. I feel more confident and stronger as well as self-aware to deal with difficult situations. I now know how to find the means to solve any problems I have and also how to come closer and accomplish my short and long-term tasks and goals both in personal and professional level. Through the sessions, I became more optimistic and certain about myself and capabilities and learned not to give up but to find the right steps for moving ahead.

The DISC assessment was really useful, and I was able to discover aspects about myself that I did not realise before. Also, I was able to learn specific ways to develop myself in order to deal more efficiently my difficulties and problems. Through the sessions, I was equipped with tools to handle my everyday difficulties and worries but also to achieve my goals. These tools enhanced my confidence as I now know ways to deal with difficult situations. The last session was particularly useful for me and an opportunity to realise the progress I have done. Specifically, I realise the struggles I had since the beginning of the sessions and my new approach towards these struggles. Also, and most importantly I realise the steps I have done towards my goals and the positive outcomes of coaching in my life.

The coaching sessions were a journey of self-awareness and development that I will always be grateful for. (Life/Personal Performance Coaching Client)

Samina helped me to focus on the practicalities of my business, as often you are so busy dreaming the big picture you can become unstuck with the small, simple details, which will affect the running of your everyday. Through her attentive listening she asked pertinent questions that allowed me to explore solutions to running and setting up my business.            (N.Thurgur,Entrepreneur, Small Business)

West Midlands

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access

For face to face meetings/private coaching programs will be arranged/delivered at a wheelchair accessible location.


Able to offer flexible session-times,including:lunch times,  evenings and weekends, with various possible venue and delivery options.

Samina Arshad - Personal, Professional and Business Improvement & Delivery Coach

Samina Arshad - Personal, Professional and Business Improvement & Delivery Coach

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07597 396285
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