About me

****Due to the ongoing situation with the coronavirus, I'm currently only offering alternative ways of meeting such as by telephone, online videoconferencing platforms (e.g., Zoom/Skype/WhatsApp) and email for the foreseeable future**** Ask me for details.

Personal Development Coaching
What could you do if you had a bit more confidence?

What might you achieve if you were less anxious?

What would you do if you were more assertive or developed and used your communication skills on your own behalf?

If you had a healthy dose of motivation, what would you do about the barriers that are keeping you stuck and confused?

If you dared to face up to your strengths and worked with your weaknesses, might you begin to walk in the direction of what you want, what you really want for your life?

Sometimes life happens, our confidence gets knocked, our self-esteem suffers and our sense of purpose wavers.  This is where personal development coaching can help.

Personal Development Coaching – who is it for?

Personal development coaching is for any individual who is in a good place mentally and emotionally but is dissatisfied with where there are in certain aspects of their life.  You might already know which aspect of life you want to work towards improving.  Or maybe you lack clarity in this regard.  If so, we could work together to figure out which part is causing you the most discontent and where the least change will bring you the greatest benefits.

I can work with you to journey from a place of anxiety and stuckness to clarity and growth.

Personal Development Coaching is also suitable for couples who rate their relationship as ‘average’ or ‘good’ and they want to move it to ‘very good’ or even ‘great’ by working on specific skills (for instance, communication, conflict resolution and stress management).

In my work, I offer a non-judgmental relationship that is based on trust, respect and acceptance through which my clients learn to trust, respect and accept themselves.

My coaching style is collaborative, conversational and challenging.  By working with me, you will be heard… and therefore learn to hear and trust your own authentic inner voice which will support you in attaining your goals.  You will also be expected to take concrete actionable steps towards your goals.

I work from my consulting room in my Newbury Park home, about 12 – 15 minutes walk from Newbury Park station, some 5 minutes from the nearest bus stop. On-street parking is available.

I also offer coaching by telephone, Zoom/Skype/Facetime and by email.

Do you want to explore further?  Contact me whenever you’re ready.  Let’s set up an initial telephone consultation as a first step.

What else?

Freedom from Domestic Abuse  Therapeutic Programme

Using Beauty's Story as a case study, this 6-week online therapeutic group programme will provide a space to explore the insidious nature of domestic violence, and to work through some of the issues that might arise for you in the process.

***The main objective of this programme is to accelerate your journey of freedom from Domestic Abuse***

Currently, the fee is *£150.00 and includes a signed copy of Beauty's Story and a bonus one-2-one session.

(The programme is also available for one to one work. Please ask for the Freedom from Domestic Abuse Therapeutic Programme, group or individual, according to your preference).

*I'm happy to negotiate a concessionary rate to make this accessible to anyone who needs it. Just ask!

Contact me for a telephone consultation as a first step, and to explore whether this is right for you at this time.

See here for more detailed information: https://ritaedah.com/freedom-from-domestic-abuse-therapeutic-programme/

Training, qualifications & experience

In addition to being a life coach and NLP practitioner, I'm also an integrative counsellor and psychotherapist. This means I can - and do - support my clients through whatever emotional blockages might be getting in the way of their goals.

My earlier roles include journalism, adult teaching, administration and consultancy for one of the leading weight loss clubs.

Over the years, I have collaborated with a number of local colleges of adult and further education, the Royal College of General Practitioners, the Centre for Better Health, Woman's Trust and Hestia.

(relevant) Qualifications:

  • MA, Counselling and Psychotherapy, University of East London
  • CPD: Introduction to Couple Counselling/Complex Issues in Couple Counselling (ACC)
  • CPD: The Rewind Technique for PTSD (ARTT)
  • Postgraduate Diploma in Counselling and Psychotherapy, University of East London
  • Postgraduate Certificate level in Counselling and Psychotherapy, University of East London
  • Diploma, Personal Performance Coaching, The Coaching Academy, London
  • Practitioner, Neurolinguistic Programming (NLP), The Coaching Academy, London
  • Postgraduate Certificate in Education, Institute of Education, University College, London


Member organisations


British Association for Counselling & Psychotherapy (BACP)

British Association for Counselling and Psychotherapy

Other areas of coaching I deal with

  • Couples / Relationship Coaching
  • Life after Domestic Abuse

Photos & videos


From £75.00 to £95.00
Free initial telephone session

Additional information

Here are the costs:

(Optional) Initial Telephone Consultation (15 – 30 minutes as required): Free

Personal Development Coaching for Individuals

£75  for up to 60 minutes (Individuals)

£95 for up to 60 minutes (Couples/Family)

Freedom from Domestic Abuse Therapeutic Group Programme: 2 hours a week for 6 weeks: £150.00 (£25 per session)

Coaching by email: Ask for further details.

*I am open to discussing concessions with people who, due to current financial constraints, might not be able to otherwise access coaching.

CANCELLATION: Please note: if for any reason you cannot make your session and let me know 48 hours in advance or earlier, you will receive a full refund or can rebook your sessions at a time to suit you, at no extra charge.  If you cancel within less than 48 hours’ notice, every effort will be made to accommodate you but you may still be charged.


Mondays to Fridays 10am to 9pm. Contact me for available slots. (Last appointment at 8pm).

Also registered with Counselling Directory.


Type of session