Anita Demetriou

Anita Demetriou

N12 0PS

020 3290 3367 / 07484342672

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N12 0PS

020 3290 3367 / 07484342672

About me

What makes a good coach?

Elements that make a good coach are personal qualities, training, experience and instinct. Knowing which to use and when come from experience. Personal qualities are about being human, being approachable, warm and empathic. Being a coach has changed me as a person. I too have had to look at myself and my behaviour. Through understanding myself better, I can be more effective as a coach. I work with clients in an open, compassionate way, I try to be authentic and remain non-judgemental at all times. I follow the BACP's and EMCC's ethical framework and aspire to candour, care, courage, diligence, empathy, fairness, humility, integrity, resilience respect sincerity and wisdom.

All these qualities are helpful, but I believe that the relationship is key to everything. The quality of the relationship with the client is fundamental to the working relationship and the biggest indicator that I am working effectively. As a coach, I tailor my speed and approach according to my clients at the level that is most helpful for them. I ask for feedback from them regularly in order to gage what is right to them.

What makes a winning combination?

An effective coach facilitates effective behavioural change.

Coming from a counselling background, I am able to work with clients from many different levels and with many different approaches. One very important factor is building good rapport and trust.

What would life coaching give you?

Life coaching is a way of working that uses a collaborative solution-focused, holistic approach. The aim is to facilitate and enhance life experience, personal growth and self directed learning.

Coaching will give you a clearer picture of yourself, improve confidence and self belief. Through understanding your situation and what you want to achieve more clearly, it will equip you with tools to create better opportunities. This will help you move forward in a positive, more satisfying way. This is a non-judgemental, non-directive approach. You, the client are the author of your life. Coaching will give you the confidence to deal with life in a more proactive, effective way.

Training, qualifications & experience

Why am I a counsellor and coach?

A friend of mine once said that I am "a natural." I assumed what he meant was that I am good with people and I agree with him that I am, but counselling or coaching requires more that just being good with people. It also requires training and my training started about 20 years ago.

What is my training?

My training started with Psychotherapy. Psychotherapy can be described as a way of working that uses psychological principles for the purpose of assisting people to modify their behaviours, cognitions, emotions to enable them to achieve their desired outcome.

Then my training evolved into adding a Systemic approach. Humans do not live in isolation, we live as part of a system. Our families are a system and that system influences our behaviour, cognition and emotion. We come into this world with our personalists, but our environment has an impact on this. The environment can either nurture or hinder our growth, can influence how we think and how we behave with ourselves and with others and how we form relationships. A great deal of my work is with relationships, whether it be with couples or families.

Through my work I became involved in a project that involved working short term with women who were in abusive relationships. Prior to this project a great deal of my work had been long term. Being involved in this I discovered that by using more of a coaching skills I could work more affectively.

This then led me to training as a Coach. Adding coaching to my capabilities has meant I work more creatively to enabling change. I work in a collaborative solution-focused, results-orientated way. My approach can be more direct at times, or it cannot depending on what is required. As a coach I work to facilitate change and growth. Coaching has given me are more tools, more skills and more ways to assist people to achieve what they are wanting.

I am now also a NLP practitioner, as by using some NLP tools and techniques with my coaching I can facilitate change more affectively.

So going back to what my friend said, I am "a natural" who also now has a great deal of knowledge, skills and expertise to enable people to create a better future for themselves. 

Member organisations



Free 20 minute telephone conversation

Consultation is £70

Sessions are £70 per hour

Further information


N12 0PS, N12

Type of session

Online life coaching: Yes
Telephone life coaching: No
Face to face life coaching: Yes

Practical details

Sign language: Unspecified
Other languages: None


Wheelchair access: Unspecified