Jacqui Purdy Verified Professional Verified Professional
Verified Professional

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Accredited Executive Coach (AC) | BWY Yoga Instructor

About me

                         Confidence | Wellbeing | Career | Leadership & Business 


My name is Jacqui,  I offer a unique, tailored coaching approach focussed on wellbeing, career, leadership and business. As both an executive coach  and a yoga instructor,  I can bring a twist to the coaching experience, in particular when it comes to feeling good; managing stress and building resilience.  

''Jacqui Purdy combines physiologically and mentally beneficial yoga with fantastic coaching. Having tried it, I honestly cannot understand how any coaching works without it!'' Lucy Rodriguez Laranjo  

Feel better. Make plans. Get stuff done.

I work with individuals who are looking to manage their careers (rather than have their careers control them), and with business owners and leaders to develop their skills meet the needs of the business.  

While our focus is often on future plans, we all live our lives in the here and now. So I also coach people to deal better with the day-to-day stresses, to keep them from losing their mojo, and to face their challenges with confidence, strength and energy.  

Career change?

I help my clients tackle their career transitions by working in three distinct modes:  Reflection, Exploration and Action. Then I also work with them to keep their Mojo working.

Sometimes the focus may be on just one mode, or it may be spread equally across all four areas. I taylor my coaching programmes to meet the particular circumstances and needs of each client.

Leadership Development

Are you fully playing at your best, or is there unrealised potential that could be better deployed to meet the ever-changing demands of your role and business?

​If you already have a clear idea of what needs to change, or if you’re just too involved with the day-to-day to free up head space for the bigger picture, I use a strengths-based approach with my clients to help them define how and where they can make most impact - call it perfectly directed human energy.  


How we think, feel and act are intrinsically linked. So our wellbeing underpins everything and impacts everywhere in our life, and the lives of others.  

Your own emotional state – how optimistic or confident you’re feeling, or whether you respond positively or negatively to what life throws at you – can seem like it’s driven by external events; and these are unprecedented times of uncertainty. But there’s plenty you can do to manage your internal thoughts and feelings.

I take a highly effective 'whole person' approach, using proven coaching tools and yoga-based techniques to help my clients deal with stress, build confidence and resilience.

Training, qualifications & experience

My career spanned more than 25 years of in the advertisng industry, in a range of leadership roles, before making my own career change and re-qualifying as an executive coach.

Founding my practice in 2016, my work is mostly with people in the context of their business,  career and wellbeing. Clients range from private individuals to business owners and leadership teams.

My strengths-based leadership coaching work is enhanced by the experience I have gain as a partner of the leadership develoment group Strengths Unleashed (www.strengthsunleashed.com). Through my leadership coaching I am accredited to use a wide range of personality profiling tools to bring more data and insight to the process.    

The twist: From the outset I realised there were elements of yoga – particularly its focus on the breath and certain meditation practices – that could be really useful in helping my clients find the right mental and psychological state to get the most from their coaching.  I fell in love with yoga many years ago (as a way of life as well as on the mat) and became a level 4 British Wheel of Yoga teacher more recently.  

Coaching Qualifications & Accreditation's:

  • Accredited Executive Coach & Member of the Association for Coaches (AC)
  • Level 4 BWY Yoga Teacher
  • Diploma in Corporate & Executive Coaching (distinction)
    The Coaching Academy – Institute of Leadership and Management endorsed
  • Diploma in Personal Performance Coaching (distinction)
    The Coaching Academy – International Coaching Federation endorsed
  • Member of Henley Coaching Centre (Henley Business School)
  • Certified Coaching Academy Mentor

Ongoing Training:

  • British Wheel of Yoga - Yoga Student Teacher
  • AC Learning and Development programmes
    • Systemic Leadership Team Coaching webinar series with Professor Peter Hawkins
  • Mindfulness-based Stress Reduction (MBSR) - Dorset Mindfulness
  • Treating Intrusive Thoughts and the Inner Critical Voice
  • TCA Learning & Development (CPD recognised):
    • CPD Confidence Coaching
    • CPD Mindfulness and Coaching
    • CPD Personal Finance Coaching

Member organisations


Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Menopause Coaching:

I also offer coaching for the menopause - offering a holistic approach grounded in western science and eastern philosophy together with light yoga breathwork and body movement.    


From £90.00 to £180.00
Free initial in-person, telephone or online session

Additional information

Complimentary Consultation
My fees are ‘programme’ based, which means they depend on how many sessions we agree would be appropriate, and how long we think each session should be.

As a rule of thumb, a typical programme will be four to eight sessions. I maintain a minimum programme of four sessions because my experience is that you're unlikely to truly reap the rewards from fewer sessions than this.  Session lengths can vary from 1 hour to 90 minutes and we can determine what lengths will best suit your needs and budget.

Our initial call will be a consultation, it is complimentary and will last around half an hour. During this time we can discuss in confidence which areas you want to be coached around and how we would work together.

When I work

Mon Tue Wed Thu Fri Sat Sun

My usual hours are Monday to Thursday 08.00 to 18.00 and Friday 12.00 to 16.00.

Further information

Happy Clients

''Jacqui Purdy combines physiologically and mentally beneficial yoga with fantastic coaching. Having tried it, I honestly cannot understand how any coaching works without it!'' LR-L, London, Undergraduate & Entrepreneur

''Jacqui’s wealth of experience and knowledge combine to produce highly effective and bespoke coaching. The introduction of yoga poses and breathing helped me target specific situations which I have incorporated into my work and found hugely beneficial. The 'Yogic Twist' is a brilliant addition to Jacqui's excellent coaching.'' SD Mental Health Professional

''I can feel the benefit of her calm and focus… It feels like time stopping, just for a little while; time to look inwards, and tune out the clamour of daily life. That time feels very precious'' TA-S, Dorset, Health Practitioner

“I have really enjoyed my sessions with Jacqui. They gave me the time to really think about and concentrate in detail on my business and where I want to take it. It gave me new ideas and also increased my confidence.”
ST, Business Owner and Artist

''The sessions really helped to pull out my values, priorities and goals in life. It feels very good to get something on paper and want to work towards realistic and achievable goals. It's changed my outlook on life and I now feel anything's possible if you really want it.''
ND, Healthcare and Child Development Professional

“I have loved working with Jacqui as my coach. She manages to retain a natural, relaxed and supportive style while still challenging me to think differently. My coaching sessions with Jacqui have supported my development and achievement tremendously and I feel in a much better place having worked with her.”
KH, HR Director, Public Sector

“I have found the sessions really useful as I’ve never really taken the time or had the techniques to help me move forward before. The sessions taught me to think about what I want in a different way. It’s helped break it down into manageable chunks too.”
AT, Marketing Manager, Music & Publishing

Wimborne, Dorset, BH21

Type of session

In person
Home visits

Types of client

Older adults

Online platforms

Microsoft Spaces