Jacqui Purdy

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Accredited Executive Coach (AC) | BWY Yoga Instructor
Available for new clients
Available for new clients

This professional is available for new clients.

Wimborne, Dorset, BH21
Available for new clients
Available for new clients

This professional is available for new clients.

About me

                Feel better. Find Clarity. Make plans. Get stuff done.


My name is Jacqui. I am an Accredited Executive Coach (AC) with a passion for helping people to be at their best in themselves and in their performance. In my work, coaching is a catalyst for change, allowing my clients to fully process what is in their head, tapping into their strengths and talents, creating their way forward.    

Whether the focus is on specific issues in career or business, or if it's more about personal wellbeing, my unique approach to coaching, which blends cutting edge western technques with ancient eastern practices, brings insight and energy to change what needs changing.

​​Coaching is one of the most effective ways of working through the complexities of switching career paths. It brings structure and logic while also acknowledging the emotional burden that comes with making big decisions.

Business and leadership 
These are exceptionally challenging times to be a leader, manager or business owner. 

If you already have a clear idea of what needs to change, or if you’re just too involved with the day-to-day to free up head space for the bigger picture, investing in powerful coaching conversations is time well spent.

​​Assisted by a range of assessment tools that use a strengths-based approach, I work with my clients to help them live, lead and run their businesses authentically, defining how and where they can make most impact.

How we think, feel and act are intrinsically linked. Our wellbeing underpins everything and impacts everywhere in our life, and the lives of others.

​Your own emotional state – how optimistic or confident you’re feeling, or whether you respond positively or negatively to what life throws at you – can seem like it’s driven by external events. But there’s plenty you can do to manage your internal thoughts and feelings.

I use proven coaching tools alongside yoga-based techniques to empower my clients, helping them deal with stress and feelings of imposter syndrome, and building confidence and resilience.

'Second Spring' executive coaching for women
According to research from the Fawcett Society, 61% of women employed during the menopause said they'd lost motivation because of their symptoms. 52% had lost confidence and one in ten (about 330,000 women) had left their job.

Using a 'whole person' coaching approach I equip women with the tools, techniques and behaviours they need to get through the menopause personally and professionally – not just surviving but thriving.

Training, qualifications & experience

My career began in the advertising industry, lasting more than 25 years, including a range of leadership roles. I then made my own career change, re-qualifying as an executive coach and yoga instructor.

Founding my coaching practice in 2016, my work is mostly with people in the context of their business, career and wellbeing. Clients range from private individuals to business owners and leadership teams.

My strengths-based leadership coaching work is enhanced by the experience I have gained as a partner of the leadership develoment group Strengths Unleashed (www.strengthsunleashed.com). Through my leadership coaching I am accredited to use a wide range of personality profiling tools to bring more data and insight to the process.    

The twist: From the outset I realised there were elements of the eastern practice of yoga – particularly its focus on the breath and certain meditation practices – that could be really useful in helping my clients find the right mental and psychological state to get the most from their coaching.  Having practiced yoga for more than 25 years, I know first hand the benefits it brings mentally, physiologicaly and spiritually, and it is a joy to share through teaching and coaching. 

Coaching Qualifications & Accreditation's:

  • Accredited Executive Coach & Member of the Association for Coaches (AC)
  • Level 4 BWY Yoga Teacher
  • Diploma in Corporate & Executive Coaching (distinction)
    The Coaching Academy – Institute of Leadership and Management endorsed
  • Diploma in Personal Performance Coaching (distinction)
    The Coaching Academy – International Coaching Federation endorsed
  • Member of Henley Coaching Centre (Henley Business School)
  • Certified Coaching Academy Mentor

Member organisations

Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Menopause Coaching:

I also offer coaching for the menopause - offering a holistic approach grounded in western science and eastern philosophy together with light yoga breathwork and body movement.    


Free initial in-person, telephone or online session

Additional information

Complimentary Consultation
My fees are ‘programme’ based, which means they depend on how many sessions we agree would be appropriate, and how long we think each session should be.

As a rule of thumb, a typical programme will be four to eight sessions. I maintain a minimum programme of four sessions because my experience is that you're unlikely to truly reap the rewards from fewer sessions than this.  Session lengths can vary from 1 hour to 90 minutes and we can determine what lengths will best suit your needs and budget.

Our initial call will be a consultation, it is complimentary and will last around half an hour. During this time we can discuss in confidence which areas you want to be coached around and how we would work together.

When I work

Mon Tue Wed Thu Fri Sat Sun

My usual hours are Monday to Thursday 08.00 to 18.00 and Friday 12.00 to 16.00.

Further information

Happy Clients

''Jacqui Purdy combines physiologically and mentally beneficial yoga with fantastic coaching. Having tried it, I honestly cannot understand how any coaching works without it!'' LR-L, London, Undergraduate & Entrepreneur

''Jacqui’s wealth of experience and knowledge combine to produce highly effective and bespoke coaching. The introduction of yoga poses and breathing helped me target specific situations which I have incorporated into my work and found hugely beneficial. The 'Yogic Twist' is a brilliant addition to Jacqui's excellent coaching.'' SD Mental Health Professional

''I can feel the benefit of her calm and focus… It feels like time stopping, just for a little while; time to look inwards, and tune out the clamour of daily life. That time feels very precious'' TA-S, Dorset, Health Practitioner

“I have really enjoyed my sessions with Jacqui. They gave me the time to really think about and concentrate in detail on my business and where I want to take it. It gave me new ideas and also increased my confidence.”
ST, Business Owner and Artist

''The sessions really helped to pull out my values, priorities and goals in life. It feels very good to get something on paper and want to work towards realistic and achievable goals. It's changed my outlook on life and I now feel anything's possible if you really want it.''
ND, Healthcare and Child Development Professional

“I have loved working with Jacqui as my coach. She manages to retain a natural, relaxed and supportive style while still challenging me to think differently. My coaching sessions with Jacqui have supported my development and achievement tremendously and I feel in a much better place having worked with her.”
KH, HR Director, Public Sector

“I have found the sessions really useful as I’ve never really taken the time or had the techniques to help me move forward before. The sessions taught me to think about what I want in a different way. It’s helped break it down into manageable chunks too.”
AT, Marketing Manager, Music & Publishing

Wimborne, Dorset, BH21

Type of session

In person
Home visits

Types of client

Older adults

Online platforms

Microsoft Spaces


Jacqui Purdy
Jacqui Purdy