Toni Horton

London, SE21
07801 698498 07801 698498

About me

Why I became a Life Coach

Before qualifying as a Life Coach, my working life was pretty varied. I left school at 16 to work in a bank, then a newspaper before going on to organise events and exhibitions.

Later, I co-owned a design and advertising agency and learnt to become a Producer and a Stylist. Using these skills, I then opened a Lifestyle and Gift Shop.

Quite varied roles but the one thing that linked them all was that I found that colleagues and clients confided in me and asked for advice. I really enjoyed helping them find solutions and that’s what led me to train as a Life Coach.

All of these various experiences have helped me to understand the challenges of balancing work and a personal life and also to understand the particular challenges that small business owners face.

How I work

I am an open, honest and intuitive Coach and work with humour and compassion with my clients. I mostly work on a one to one basis with private clients and small businesses, tailoring the programmes to the needs of the individual or the organisation.

I am a natural listener who listens to both what you are saying and what you aren’t saying. I am passionate about supporting my clients in whatever way they need and can help you to feel more confident to live the life that you want to live.

I will ask questions, keep you focused, reflect on what you have said, help you work out what’s important to you and help you to stay motivated. What I won’t do is judge you.

I have helped clients with situations including making decisions, career challenges, marriage and family issues, being unhappy and feeling stuck as well as self-esteem and confidence issues.

Recently I have also worked with a number of clients who want to set up their own businesses and need coaching to work out how to make this happen. I work to support them take the leap from being an employee to being a business owner.

My current clients are men and women between the ages of 25-60 from various lifestyles and backgrounds all with different needs and challenges. Some came to me with their goals in mind and some needed space to explore what they really want.

The one thing that links them all is they have realised enough is enough and they want to make some kind of change.

Would you like to talk to me about your situation?

The first step is to contact me to book your complimentary telephone consultation and we can discuss how I could be of help to you.

During this initial call, you can tell me about your situation and we can look at the areas that you would like to focus on and what you would like to achieve.

I will listen and ask you questions so that I can fully understand your needs and you can ask me any questions that you have.

It is important that the Life Coach/Client relationship works for both of us and we can use this time to find out if we would feel comfortable working together.

By the end of the call, I will be able to confirm which programme would be most suitable for you, how many sessions I would recommend to get started and my fees.

I look forward to hearing from you.

Training, qualifications & experience

Diploma in Transformational Coaching, Animas Centre for Coaching

CPD in Mindfulness Coaching, Animas Centre for Coaching

CPD in Group Coaching and Facilitation, Animas Centre for Coaching

CPD in Youth Coaching and Mentoring, Animas Centre for Coaching

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.


Every client or business is different and I don’t work in a one size fits all way. When you work with me it is tailored to your needs and therefore my fees are also bespoke.

My fee depends on your requirements, what you would like to achieve, the length of the time we work together and if you are a business, how many staff are to be coached.

The fee also depends on the location of the session.

Further information

These are just a few comments from past and present clients:

"I contacted Toni as I needed some clarity as to what to do with my life. Since I’d been made redundant 9 years ago, it felt as though I’d been reacting to work, taking paid jobs for fear of ending up with no income. I’d had an idea for a new business a couple of years ago but hadn’t taken it any further.

On meeting Toni, she ‘got’ me straight away and we spent the sessions exploring my barriers to success, my skills and strengths and a plan of action.

Six months on, my business is coming along nicely! And now, whenever I feel overwhelmed with this new career, Toni’s coaching has enabled me to acknowledge the hurdles, not let past feelings of unconfidence cloud this project and to stay focused. Toni brings her years of experience to the sessions, is intuitive, insightful and hits the target each time!

I would thoroughly recommend her particularly if you are self-employed or in the creative industries".                                                                                         Moira, London

"In early 2018  when the height of "being stuck" had reached its peak, I was determined for this feeling not to continue. I went on a long search, on the Internet of course, for a coach and after going through many profiles I finally came across Toni's. After going onto her website and reading her blog I had a hunch that she may be the person I have been looking for.

I knew Toni was the coach for me even before our first meeting. During our initial phone conversation she listened so attentively and with such compassion that I knew she got me and my situation straightaway. It made me feel as though someone was finally listening to me and that made me feel confident that I was going in the right direction. I knew I was about to step into a phase of progress in my life and with Toni's help, that is what has happened. I always walk away from our session feeling positive and uplifted even if I may have come in feeling neutral or gloomy beforehand.

She is an amazing coach who really cares and I feel so fortunate to have her support in my life. When she speaks I listen and has been very inspirational to me as I move forward in figuring out and making key decisions in my life. I have been raving on about her to my friends since our first session and don’t think I will stop anytime soon".    Sarah, London

“In 2016 I was going through a very difficult time in my life having broken up with my partner of 4 years, moving home and a new job. Having had traditional forms of therapy which established why I was feeling so depressed, nothing really gave me a answer to how I could overcome my feelings. This is where Toni stepped in. I can honestly say she has shown me how to react to my feelings and her support got me through some pretty bad times.

Thank you Toni x”                                                  Alison, Hemingford Abbots

“When I first went to see Toni, I was at a point in my life where I knew I really needed to make some big decisions and positive changes. With Toni’s help I was able to face the issues that I knew (deep down) were holding me back but I kept circling around (literally for years). I am now making some of those changes, looking to move forward with renewed energy & will continue to work with Toni over the next year.”   Elizabeth, London

“I loved working with Toni, she has really helped me to see things clearly. She is like a Personal Trainer for my mind, when I finish a session with her I am buzzing and raring to get on with things. I’ve definitely stopped putting things off since I’ve been working with Toni and I would highly recommend her as a Coach.”                          Jayne, Kent

“Toni is inspirational, encouraging and I find her very easy to talk to. It’s not like talking to a friend as she doesn’t judge what I am saying, she listens and then asks me questions. That’s when I start to think about the decisions I want to make. If I’m having a bad day on the way to the session, I feel at ease when Toni opens the door.

I would recommend Toni 100%.”                                                Charlie, London                                                                

“As a Consultant I work on my own a lot of the time which is great, but it also means that I don’t get to have a sounding board for ideas and plans. Working with Toni as my Life Coach has meant I can get some reflection into my life. This different dimension has made a real impact on both a work and personal basis. What has made a real difference though is Toni’s ability to get me to think about the things that really matter in my life and focus on them. I see my time with Toni as valuable as any client meeting.

I believe that if you are looking to make more of your life then Toni will definitely help you achieve this."                                                                              David, London

Published articles

Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access


Currently offering online and telephone sessions only.

Availability Monday-Thursday, 8.30am first appointment and 6pm last appointment.


Toni Horton

Toni Horton