Authenticity is the new cool

Authenticity has evolved into the new standard, reshaping the old conventional notions of credibility and style. In the past, there existed a prescribed manner of presenting oneself, a predetermined set of rules dictating what was considered credible. However, today’s values have changed, with authenticity and vulnerability as the true genuineness of connection.


Gone are the days when a polished exterior was the key to acceptance. Now, the most impactful way to present yourself is by being you, authentically you. Embracing your true self, quirks, flaws, and all, has become the way of genuine interaction. 

When you show up as your authentic self, it creates an environment of comfort and openness. It’s a signal that you’re comfortable in your own skin, and this ease often translates into making others feel at ease too. Authenticity fosters a safe space for genuine connections to flourish, allowing for a deeper level of engagement and understanding between individuals

Authenticity itself is magnetic – it draws people in, creating a pull that surpasses the superficial. The real allure lies in someone confidently embracing their individuality, not in striving to fit a predetermined mould.

Moreover, authenticity breeds trust. When you present yourself without masks or facades, it builds a sense of trustworthiness. Authenticity conveys honesty and transparency, essential elements in establishing meaningful relationships, whether in personal or professional settings.

In essence, authenticity isn’t about perfection; it’s about being real. It’s acknowledging one's strengths.

This shift towards authenticity isn’t without its challenges. Society has ingrained certain expectations, and breaking away from these norms requires courage and self-assurance. It’s a journey of self-discovery and acceptance — a process that involves shedding layers of pretence and embracing authenticity as the true essence of one's being.

Practising authenticity doesn’t mean dismissing professionalism or neglecting social decorum. Instead, it’s about infusing these aspects with the genuine essence of who you are. It’s finding a balance between staying true to yourself while respecting the situation or environment you’re in.

Embracing authenticity also involves being vulnerable. It’s acknowledging and embracing your vulnerabilities, recognising that they are part of what makes you human. Contrary to conventional beliefs, vulnerability isn’t a weakness but a strength. It’s the willingness to be open, to connect on a deeper level, and to show empathy towards others’ vulnerabilities.

Authenticity isn’t a one-size-fits-all concept. It manifests differently for each person. For some, it might mean embracing unconventional hobbies or interests, while for others, it’s about speaking their truth without fear of judgment. The beauty of authenticity lies in its diversity — everyone’s unique authenticity adds colour to the tapestry of human interactions.

In conclusion, the paradigm of self-presentation has shifted from adhering to predefined standards to embracing authenticity as the ultimate expression of credibility and connection. Being authentically yourself is the new cool — it’s the magnet that draws people in, fosters trust and creates genuine connections.

Embracing authenticity and vulnerability doesn’t just empower you; it empowers others to do the same, fostering an environment where everyone feels valued for who they truly are. So, go ahead, be unapologetically yourself, because in a world that often encourages conformity, authenticity is your superpower.

The views expressed in this article are those of the author. All articles published on Life Coach Directory are reviewed by our editorial team.

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London W1K & SW3
Written by Leon Kammer, Leadership Confidence Coach - ICF Accredited
London W1K & SW3

My own experience of life has been what brought me to coaching and I have been fortunate enough to have many of them, from living in six countries to being involved in diverse businesses, always the entrepreneur.
This has afforded me a good understanding of people and the ability to help them to creating better careers and better lives.

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