How we create our content
Our highly skilled editorial team takes responsibility for the information on our site. They predominantly write our information pages, while our trusted members (the coaches who advertise with us) write pieces for our articles section.
The team often collaborates with our members, utilising their expertise to review our content. In turn, the team supports our members by proofreading, editing and guiding the articles they write. This co-operation leads to work that is expert-led and engaging to those who visit our site.
For all content production, we follow a honed process to ensure the right research has been carried out, SEO best practices have been observed and that proofreading has taken place to avoid error.
Our editorial standards
Whether we are writing a webpage or making a video, our editorial standards see us:
- using language that is clear and jargon-free
- employing sensitivity towards topics as needed
- being inclusive to all
- maintaining accuracy
The editorial team stays on top of the latest research within the coaching industry and reviews our information regularly to ensure it stays up-to-date and relevant. Any feedback we receive is welcome. We capture the feedback and explore if changes are needed in response. The team is continuously learning more to improve their craft and understand how best to spread the message of how coaching can help.
Writing and editorial style
We want to encourage visitors to our site that change is possible and that help is available. This means we take a friendly and positive tone with our writing, demonstrating empathy and understanding. We are clear in our writing style, helping readers understand what coaching is all about and what it can offer.
As mentioned above, inclusivity is important to us as we know how impactful coaching can be to all types of clients. We, therefore, use inclusive language throughout our content.
Use of imagery
Images used throughout the site are chosen carefully and used with intention. We pick images that reflect our diverse society and are relatable to a broad audience.
We are also aware of image guidelines for certain topics and ensure the editorial team is trained on any advances or changes in recommendations.
What’s our stance on AI?
AI is starting to integrate more and more into our everyday lives, but what is its role in information production? Our approach is to see it for the tool that it is, helping assist with certain stages of information production, but not using it to create the information.
We take a human-first approach, with human intervention (and innovation) at every step of the process. Learn more about our AI policy.
Our editorial team
Here are the dedicated people creating and editing the content you see on our site:
Ellen Lees - Head of Content
A key member of the Happiful team since 2015, Ellen is our Head of Content. This role sees Ellen take responsibility for the high standards of information created across our five well-being directories. As well as ensuring the quality is high, Ellen works with the team to help place our information in front of more eyes, so those in need can find us. Her passion lies in creating content that is both engaging and accessible.
Kat Nicholls - Brand and Integrity Manager
Joining Happiful in 2013, Kat has held various positions within the editorial team. Her role as Brand and Integrity Manager makes use of her years of experience in the company, allowing her to be a true brand advocate who can capture and share the Happiful story far and wide. Kat also looks after our proof policies, collaborating with industry bodies to ensure we list qualified and trusted professionals. Kat is the host of our podcast, Happiful: Finding What Works, and heads up our internal wellness initiative and diversity and inclusion efforts, to ensure we are practising what we preach.
Becky Banham - Member Engagement and Communications Lead
Becky joined the Happiful team in 2016 and is our trusted Member Engagement and Communications Lead. This role involves supporting our professional members through key communication touchpoints, such as our newsletter and online networking groups. Becky works to ensure our members are happy with our service and are aware of all the different ways we can support their marketing efforts. This makes Becky a pivotal member of the team, helping our professionals connect with their dream clients.
Bonnie Gifford - Creative Content Writer and Editor
Our writing powerhouse, Bonnie, joined Happiful in 2017. Her role as Creative Content Writer and Editor sees her taking responsibility for all in-house produced content, making sure the information we publish is accurate, up-to-date and is reaching the right people. This sees Bonnie writing, editing and reviewing content while collaborating with our SEO team to help spread its reach.
Emily Whitton - Content and Multimedia Editor
Emily was welcomed to Happiful in 2022 and holds the position of Content and Multimedia Editor. Within this role, Emily looks after the content created by, and in collaboration with, our members. This includes the articles written for our Expert articles section and multimedia content such as videos and audio downloads. Emily supports our members in this, offering guidance and sharing her knowledge to help their content perform as well as it possibly can.
Together, our editorial team brings a mix of creativity, expertise, and care to everything we do – making sure our content stays trustworthy, engaging, and truly helpful for everyone in our community.
How to share your feedback
If you would like to share any feedback on the information you’ve read, watched or listened to on Life Coach Directory, we would love to hear from you. On our information pages, you’ll find a feedback button that leads to a short survey.
For other types of information, you can send us an email at: content@life-coach-directory.org.uk. We will capture all feedback sent and review it for consideration.
Here at Life Coach Directory, we are more than just a place to learn about coaching; we are your allies in finding support and moving forward in your personal development journey. That you for trusting us with your exploration.
