About me

Why work with a coach?

Are you struggling with something; stress, anxiety, overwhelm, looking for more confidence or the next step in your career? The process of coaching makes whatever you want not only possible but simple.

We are not designed to function alone. Even though society might have us believe that we should be all things to all men, that is not the reality of life. When we get support from other people we function better. You wouldn’t expect your favourite sports team to function at their best without a coach, so why would you expect to perform at your best yourself without appropriate support.

The results

Whether you want to lead more effectively, take your achievements to the next level or perhaps you are struggling in one or more of your relationships, experiencing stress, anxiety, and-or depression or you are affected by an eating disorder the work we do together will enable you to get the clarity you want to create whatever it is you are seeking to achieve.

* More happiness
* Less stress
* Better relationships
* No more anxiety
* Better health
* Clarity of thought
* Better leadership

What some of my clients have said:

"You will literally be walked through a process that gives you space and support, allowing you to understand and accept your situation, giving you back the confidence to move forward" - Denise

“Ruth has a real ability to listen - really listen - and then ask some real 'killer' questions that encourage me to root down and identify my own "truth" within. Ruth is an expert at teaching us to listen to and trust our own bodies (or gut) and takes us on a journey of self-discovery and congruence without expressing her own judgements. Ruth's extensive knowledge and interests mean I come away from our conversations feeling enlightened, empowered, excited but with added extra insights into health, books to read and fabulous people to connect with. I highly recommend you work with Ruth on some level!” - Karen

“I wanted to say a huge and massive thank you for all that your coaching has done for me.

The way you intuitively coach is just amazing, I've worked with and had a lot of coaching and you are in my top 3 of coaches who have impacted massively and changed my life.

Were it not for you I would not have the amazing relationship I now have as I was ready to give up and walk away and repeat the same pattern again. You taught me to look at things in a whole new way that was completely different from how most people work. It was so refreshing and the best part was, although I was unsure about it I trusted you, tried what you were teaching and IT WORKED! And it didn't just work it blew me away and made things happen for me far quicker than I could have imagined possible. And working on my relationship and my self-esteem didn't just make those things better it made every aspect of my life better.

I and would happily recommend you to anyone as I know that if they work with you their happiness levels will transform into many levels higher than they are at now!” - Alex

About me

I have always been fascinated by what makes us work effectively as human beings. My own leadership and self-development journey led me to learn and understand tools and techniques to allow me to be the best version of myself. There was however always a certain amount of fixing or making better. As my understanding and experience have developed, I know now that no one needs fixing, we are all innately perfect, complete and whole. AND I know it doesn’t always feel that way!

I had been coaching in my business for more than a decade when our daughter developed anorexia. During that time, I explored deep into the world of mental ill-health and mental wellbeing. I came out wishing that all I had learnt had been more easily accessible. In 2013 I enhanced my experience and personal study with formal coaching qualifications. Since then have been coaching clients 1:1 as well as through Fresh Air Fridays, a coaching organisation I founded so that more people know how to look after their mental and emotional wellbeing and are able to lead a life they love.

How you can work with me

1:1 Coaching

I do all my 1 to 1 coaching outside. Mostly in Pentyrch (North Cardiff). Gently walking and being in green space helps you access all the resources you need. I can share with you strategies and ideas that I know will help you, but the most important insights will come from gentle coaching, conversation and reflective practice supporting you to access all that you need to lead a life that really works for you.

Fresh Air Fridays

Fresh Air Fridays run regular 12-week happiness programmes that give you the tools you need to navigate all of life’s challenges. These are a blend of audio that you listen to outside and a weekly online group coaching programme.

For those people near Cardiff, I run monthly Fresh Air Fridays sessions which provide group coaching around 12 themes that make a difference to our mental and emotional wellbeing. Understanding and exploring these ideas impacts every aspect of our lives.

Training, qualifications & experience


Engineer, teacher, mum (now adults)

1998 - 2015 Coached in direct selling organisation with a team of 400 people

2010 - 2013 Coached and supported daughter through anorexia

2013 - Present Life and business coaching 1:1 clients

2013 Founded Fresh Air Fridays

2015 - Present Runs Fresh Air Fridays with Co-Director Rose Dixey, group coaching in organisations and in the community.Training and mentoring facilitators to provide these programmes.

Training & Qualifications

2013 NLP Practitioner College, Business and Life Coaching Diploma, Certificate of Advanced Personal development UKCPD

2015 Guided Imagery and visualisation for therapeutic change Human Givens Collage

2016 Landmark Forum

2017 Dealing with Anxiety UKCPD

Other areas of coaching I deal with

People affected by eating disorders


£150.00 per session
Free initial telephone session

Additional information

Fresh Air Fridays Membership outdoor group coaching £25 per month for 12 months (two free sessions when paid in a lump sum)

Fresh Air Fridays Happy Life Programme  £397 ( Audio programme +12 1hr online sessions)

1:1 Coaching Face to Face gently walking 2 hr session £150

Eating disorders 1 hr session (walking dependent on health) £75


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

I can offer flexible appointments by discussion.

Rock House
Heol Goch
CF15 9PN

Type of session

In person
Home visits