Natalie Macaluso

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Business & Career Coaching for Creatives
Available for new clients
Available for new clients

This professional is available for new clients.

London, W7
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Hi, I am Natalie.

If your creative drive is not being fulfilled, your career is not where you want it to be, it can be hugely frustrating. Perhaps you are running your own creative business and want to take it to the next level, or trying to set one up and feeling overwhelmed with where to start. That is where I help. 

Often when you are so focused on the creative, the business can suffer, and vice versa.  I seek to bring balance to that equation in a way that is most effective for you. 

Creativity is not reserved for artists. It's expressed in many different ways. 

Do you feel?

  • Not really where you thought you would be by this point.
  • Confused chasing too many ideas.
  • That you know you have more to give and achieve.
  • Overwhelmed and not knowing where to start.
  • Struggling to balance the creative and administrative side of your business.
  • Keen to quit the full time job and finally pursue your creative passion.
  • Stuck with years of experience, but hit a plateau.
  • Spreading yourself too thin.
  • Fearful that your work isn't perfect and the world will judge you.

Would you like?

  • Confidence in which ideas are worth pursuing.
  • Concise targets and a plan to follow to achieve them.
  • Sustainable growth in your career and business.
  • Confidence in your sales and marketing techniques.
  • Assurance that you are in control of what you are doing.
  • Freedom to do more of what you love.
  • Accountability to build consistent habits of productivity.

Who do I help?

I help people who need to fulfil their creativity to build sustainable businesses and careers.

My client list includes actors, chefs, commercial photographers, architects, director of photography, animators, music industry executives and tech founders.

How do I help?

Instead of fighting a constant battle of reaction and firefighting, I help you to feel in control and proactive with the choices you make in your career.  I work with the intention that you will be able to go it alone, when you feel ready. This is definitely about equipping you with the tools.

We work on you feeling calm and motivated, very clear on your Big Picture Strategy with a step-by-step action plan to follow. I also work on pretty short timelines so you see results quickly.

A new client recently said to me "I decided to work with you because you seemed normal and straight forward." 

You can work with me:

  • On a 1-2-1 basis 
  • Via one of my online courses (details below) 
  • With in a workshop 

Recent Client Testimonials

I was overwhelmed chasing too many ideas aimed at further advancing my career. As an ironic result, I was left procrastinating and feeling disconnected from what I wanted to achieve. 

With Natalie got very clear on the objective I was trying to achieve, on a big picture basis and then broken down into tangible steps. This provided me with instant clarity on how to proceed. Regular meetings have given me the accountability to keep moving forwards. Outside perspective has been invaluable to build a real and actionable strategy. I have got to know myself better and as a result, am more focussed than ever. Babou Ceesay - Actor - Currently starring in Sky's Wolfe - August 2021

Working with Natalie has been a really rewarding experience. I would definitely recommend her to anyone starting their own creative business. In the last few months of working together we set clear and achievable goals that have manifested into expanding my clients. Starting my own business I often found myself being frustrated with all the challenges that came with it. Following our coaching sessions, a momentum has been created and I am now enjoying this process. Seeing the value Natalie brings to my journey I have decided to carry on with our coaching sessions in the coming months as well! I am so thankful for Natalie’s help and I am excited to see what great things the future holds. Constantina Avraamides - Architect, CA Architecture – June 2021

Scatter Brained and lacking focus are definitely how I would have described myself. Working with Natalie she has helped me to understand that there is no such thing as a bad idea, but also that some ideas deserve more focus than others. Natalie has helped me to develop a framework of systems specifically to make it easier to identify which ideas these are. She has helped to bring clarity and focus to my professional life. Without a doubt I would not be pursuing my current career path, that of launching my own restaurant, if I had not started working with her. She helped me overcome what could sometimes be crippling imposter syndrome and given me the freedom to chase after what I really want.  Alan Bates - Head Chef & Restaurateur at Connection Alan Bates Copenhagen – February 2021

I came to Natalie when I was overwhelmed, overworked and didn’t feel in control. Over the space of six sessions, she has transformed that state of mind. Working with Natalie has enabled me to be a lot clearer about my own capacity and set very clear goals to manage my workload. I feel much more in control and am able to set healthy boundaries, value myself and manage my time better. She is very warm and open, and we also have a giggle in our sessions! She’s the best coach I’ve ever worked with and I’m sure she can help you too. - Anna Ceesay - Founder Motherdom Magazine & Creative Coach – April 2021

How do you get started?

If any of the above resonates with you, then I would love to see if I can help.

The next step is for you to email me and suggest a time you are available for a 10 minute Chemistry Call. Like all great relationships, we need to get to know each other.

In that call, I will ask you a couple of questions to find out exactly what your key problems are.

If we are a good fit, we’ll go from there. 

Training, qualifications & experience

THE COACHING ACADEMY, Diploma in Personal Performance Coaching April 2021

THE NATIONAL FILM AND TELEVISION SCHOOL, Creative Business for Entrepreneurs and Executives Diploma 2013

THE OXFORD SCHOOL OF DRAMA, Diploma in Professional Acting validated by Trinity College London with Level 6 qualification 2004- 2007

My own entrepreneurial journey started in the arts. My cross-sector experience after that has proven to be a real asset to my clients. Having latterly established the Customer Success Department in a tech start-up and worked in service businesses for my whole career, I am programmed for long lasting success and good relationships. I care deeply about the clients I take on and helping them achieve what they want.

Coaching is not a sugar rush quick fix solution.  Just like elite athletes working with their Coaches, its takes consistency and trust. That doesn't happen over night and I take on clients who are ready to commit to real change. It has been described as the coach in your corner between rounds. 

Photos & videos


Free initial in-person session

Additional information

I work with people on a 3, 6 and 12 month basis. 

This is agreed between us, depending on what you are looking to achieve. 

The Chemistry Call is the first step, because I really like to get to know you first.  To make sure we are right for one another. I would like to find out a little bit more about you and what you are hoping to achieve and by when. That part is quite important before prescribing a course of action. 

Please do send me an email if you would like to arrange that call. 

When I work

In addition to "normal" office hours, I do see clients in the evening to help accomodate other parts of your life. 

Further information

As well as working with clients on a 1-2-1 basis, I have self-paced courses available from my website for you to do in your own time. 

This can be a great as an introduction to coaching and if you have initial concerns over budget. 

The two courses currently available are: 

Getting Clear on what you want and how to make it happen - my goal setting framework

This is perfect for anyone new to coaching that feels they are at a bit of a crossroads, stuck or feeling overwhelmed. It can be applied to any area of your life and is designed to spark your imagination, get you very clear on what it is you want to achieve (which can be the hardest part), believe that you can make it happen and then get the action plan to make it a realty. 

This course is available for free or as a contribution at check out because I want to make it accessible to everyone. Effective goal setting is fundamental when it comes to achieving what you want.

Be Totally Confident to Change Your Career In 3 Simple Steps

Are you stuck in a rut, feeling dissatisfied and looking to change direction in your career? Do you lack the confidence to make that change? Are you in the very early stages of your career and not really sure which path to step on? You have had the security of education for so long and the prospect of starting your career feels overwhelming? Then this is the self-paced course for you. 

Across 7 recorded lessons, you will work through my 3 step process to get very confident on your key strengths and talents, discover your core values which drive your motivation and have a personal plan to put into action right away. Having the confidence to find a job that you love is just a few simple steps away...

This course is priced at £49.99 and is yours forever. 

Both courses can be accessed here:

Type of session

In person

Types of client

Adults (25-64)

Online platforms



Natalie Macaluso
Natalie Macaluso