How to get your employer to pay for your coaching

Did you know that a large proportion of training and development budgets for organisations are left unused?

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The budgets that are used tend to be used by the same employees - those who ask for it!

Maybe you’re reading this not knowing that employers funding coaching was even a thing, or perhaps you’re aware it happens but are just not sure how to go about asking for it. Either way, I’m going to share some tips on how you can approach this subject to help you to secure some self-development support, either partially or fully funded. 

It’s important to remember that preparation is key here. You need to make your request as easy as possible for your boss to approve and getting yourself prepared with the key facts upfront will enable you to do this. 


Here are my five top tips:

1. Investigate your company’s guidelines

Check to see what your company’s policy on employee training and development is. Each company is different, and some may not even have a policy. You can find this information in your employee handbook, on your local intranet, by reading HR materials or by speaking to your HR team.

This will help prepare you for the conversation and enable you to answer any potential objections later. For example, your boss may say no as he/she thinks there is no budget, but if there is and you know that from your research you can respectfully challenge that.

2. Be specific with your request

Do your research ahead of your conversation with your boss, so you can let them know specific details about the coaching package you want them to fund and not just provide a vague overview.

Let them see that you’re serious about this and that you’ve taken time to explore what’s available and that you are confident that you have found the right option for you. Be ready to share the website, programme details and testimonials for the coach you want to work with.

3. Time it right

Find out when your business sets its budgets for the year. This is the best time to request funding as once set, budgets may be inflexible. Make sure you get in there before it’s too late!

4. Put forward a business case

Be ready to fully explain why you want to do this coaching - tie it into your work performance, your appraisal feedback, and your career progression goals. Focus on the benefits to employers and detail specifically how this work will positively impact you both. 

For example, I work with a lot of women to help them with confidence, and this benefits them and their organisation in the following ways.

A confident team is a successful team, which means:

  • increased productivity
  • higher levels of employee wellbeing
  • lower absenteeism and attrition
  • more internal promotions and improved employee retention
  • investing in women's development is one of the most effective ways to build a pipeline of female talent and reduce the gender pay gap.
  • employee advocacy

And my clients can:

  • Be their authentic self at work - instead of hiding parts of themselves or holding back how they really are/feel.
  • Communicate in all settings and all levels - instead of being held back by fear of judgement. 
  • Make decisions independently - instead of second-guessing themselves and having to check with others.
  • Take on extra responsibilities outside of the remit of their roles - instead of sticking with what’s within their comfort zone, because they’re scared of failing. 
  • Go for promotions, secondments, and other projects - instead of sitting back and watching their colleagues get the opportunities. 
  • Sell themselves and their abilities- instead of playing down their achievements and not accepting praise when it comes.

How would the coaching programme that you’re looking at help both you and your organisation?

5. Demonstrate your passion

Your enthusiasm and commitment will go a long way to persuading your employer to support you, so show them what this means to you and why this matters. Show them why you’re deserving of the investment. Demonstrate your current dedication and performance and show your clear commitment to succeeding. Remember that wanting to do this work is a sign of strength, not weakness. It's a clear indicator you take your self-development seriously and want to stretch to your full potential - so shout about this and be proud!

So, there we have it, how to get your employer to pay for your coaching.

If you’re looking specifically at accessing my coaching support to help you at work, and you would like me to help you to put a case forward to your employer to help you secure funding or partial funding, please just ask me. There’s a good chance we can get youthe support you need without you having to fund all of it, so let’s at least give it a try.

You can read more information about the ways we can work together with Personal Coaching Packages here. 

If you would like to understand more about how I could help you personally, just click the 'email me' button below to get in touch and book a no-obligation complimentary call with me. Let’s have a chat about where you are now, where you want to be instead and how I can help you to get there if we were to work together.

Whether we work together or not afterwards, you will feel much better after our call, and you'll come away with a few quick wins you can implement right away. 

I look forward to meeting you,

Leanne x

The views expressed in this article are those of the author. All articles published on Life Coach Directory are reviewed by our editorial team.

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Shipley, West Yorkshire, BD17
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Written by Leanne Cooper, Career Coach for Women
Shipley, West Yorkshire, BD17

I'm Leanne, a Self-development Specialist, Coach, Mentor and trainer for women and founder of You First Coaching.

I support high achieving but unfulfilled women to experience unstoppable success on their terms, without sacrificing themselves in the process.

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