Kieran Townsend

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Youth Development Coach & Mentor
Available for new clients
Available for new clients

This professional is available for new clients.

Bramley RG26 & Reading RG31
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Youth coaching

I'm Kieran a youth development coach and mentor, I specialise in improving the lives of young people. I do this by guiding and empowering them to think and behave in a more positive and productive way. I believe coaching can shape young minds, firstly to be curious to learn and try new things followed by taking consistent action. Overall, this helps to build a new identity and to gain mastery over all areas of life which are important to them.

I work with a range of young people from different backgrounds and at different stages in their life. I particularly enjoy working with students at secondary school, college and university and young professionals just starting out in their careers. 

I have experience working with young people with mental health conditions and who are neurodivergent including ADHD, autism, anxiety and low mood. Additionally I am a mental health and youth mental health first aider and recently completed a level 2 certificate in counselling skills and understanding autism..

What is coaching and how can it help young people?

In a nutshell, coaching is a practical way to get you from where you are to where you want to be through advise, guidance and challenging. Coaching can help young people make positive improvements in their lives and set them up for success as they transition through school, secondary school onto college/university and into their career.

As a coach I occupy a unique position where they are able to open up more as we explore their passions and skills along with areas that require more work. I am able to relate to different young people and teach them skills to build their own toolkit to navigate their way through life's challenges and to excel in all areas.

Ready to get started? Book in a complimentary introductory 30 minute session. In this, we will get clear on where you are and where you want to go and how I can coaching can support you with this journey and offer some actions to get started.

Mindset Coaching

I also am a mindset coach working with a range of individuals. I believe mindset is what really what makes the difference between average results and outstanding results. Throughout this process I’ll help you to raise awareness on what is holding you back and challenge limiting beliefs. You will also gain the ability to question your thoughts and patterns of thinking so they can serve you in a better way. I’ll equip you with the skills and knowledge in which to do this. Whether it’s in the classroom, the office or the sports field mindset coaching can make a powerful difference in your life.

A lot of my coaching techniques are adapted from the philosophy of Stoicism which has been around for over 2000 years. Many elite performers in all wakes of life including authors, professional athletes and actors apply this philosophy to get the results they want including; Tom Brady, Ryan Holiday, Tom Hiddleston, Tim Ferriss & Arnold Schwarzenegger to name a few. If it works for them it will certainly be helpful for you.

Many of the techniques are just as relevant in today’s world as they were then including

  • Focusing on what you can control 
  • Reframing obstacles as challenges
  • Actions over words
  • Building strong values for life
  • Seeing the bigger picture

By installing new thinking patterns and improved beliefs it will help you to reach your goals and get the results you want.

What I offer

My sessions are predominantly conducted online via video call. I also offer in person and walking sessions which are fantastic for improving mental wellbeing.

My passion is helping people improve their lives! I do this by teaching skills, advising, guiding and challenging as we focus on 4 key areas of life;

  1. Mindset
  2. Performance
  3. Lifestyle
  4. Purpose

For me these act like the wheels of a car, keeping us operating at a high level and living meaningful life.

You can find out more information on these areas and my approach you can visit my website Here you can also sign up for my regular newsletter on mindset, performance, lifestyle & purpose, designed for everyone to upscale their lives. Alternatively, book a discovery call.

Coaching process

I make shorthand notes in the session to ensure nothing is missed and we will set action steps after each call to put learning into practice. I will also be your accountability partner on this journey so will follow up between sessions to find out how you are getting on and sending video recaps.

I’ll also share insights into what I am learning as well as developing my own content which I share with my clients. I am available between sessions for those I am working with if they have any questions or if there is anything they are struggling with or what's going on in their lives. 

I have created several monthly deep dives into important life topics and skills which really allows my clients to excel in their lives. We will build a tailor-made curriculum around you. Topics I have covered before are planning and organisation, building lasting habits, managing stress levels, discovering your values and finding purpose, and using ancient wisdom for modern life. 

I am an active member of the Association for Coaching for my continuous professional development of my coaching. I also abide to the Association for Coaching's global code of ethics for coaches and mentors.

Get in touch

The first online coaching session is complimentary to see if we are a good fit for each other and to explore how coaching can help. If you have any questions or would like to book a session, please email here.

I also offer a free 30 minute call back which you can book easily here.

Training, qualifications & experience

  • Qualified & insured Life Coach
  • Member of the Association for Coaching
  • NLP diploma
  • Life purpose coaching diploma
  • BA Hons in Sport Development
  • Mental Health first aider
  • Youth Mental Health first aider
  • Level 2 certificate in counselling skills
  • Understanding Autism level 2
  • Child safeguarding level 1
  • Experience working with young people with a range of mental health conditions including anxiety, ASD, ADHD & low mood.
  • Experience working with neurodivergent young people
  • Trauma informed certification 
  • FA level 2 qualified coach
  • Current up to date DBS
  • Gambling and gaming awareness
  • Suicide awareness
  • Self harm awareness
  • 10 years running a football coaching franchise

Professional logos

Member organisations

Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

  • Sport performance
  • Mindset
  • Life purpose
  • Anxiety
  • Personal development
  • Lifestyle


£60.00 per session
Free initial online session

Additional information

Complimentary 30 minute online coaching session to see how coaching can help and to get you started.

To book an introductory call please click here.

Sessions are 1 hour long, we can adapt to 45 minutes or 30 minute depending on the needs of the client.

6 week packages £325.00

In person sessions available including travel and time expenses

When I work

Mon Tue Wed Thu Fri Sat Sun

I am available for early morning sessions as well late afternoon and evening.

Further information


I have been having weekly drop in sessions with Kieran now for about 3 months. I reached out to him through a family contact, with the hopes of finding some structure and guidance around my day to day life and transiting into a career. Kieran has helped me with personal organisation and professional growth, through a deeper dive into self awareness and reflection of myself. This allowed me to clearly identify my strengths and weaknesses in order to recognise how to grow and better cater for myself and my objectives. 

Kieran’s expertise and affable nature has been invaluable in helping me craft an actionable plan that aligns with my personal values and professional aspirations. His tailored approach was instrumental in organising a stable routine, and guiding myself into creating an ideal environment for myself to reach my personal and professional objectives. Through new techniques and habits such as self reflection through journaling has instilled me with a sense of accountability, discipline and organisation that has made me feel a lot more confident and prepared in my day to day life.

University student Dec 23

Kieran has been working with my son, Jasper, since July 2022 as his mindset and mental wellbeing coach. 

Jasper is an aspiring footballer and from a young age we have embarked upon a footballing journey which began at grassroots levels and quickly progressed to Junior Premier League and wider regional Premier league academy football. 

As Jasper progresses through the ranks, as it were, we are finding that as much as the physical requirements of him increase, so does the physiological pressure. Something that we, as his parents, were not prepared for nor knew how to effectively manage.

We did a bit of research into mindset coaching for academy kids online and found Kieran’s profile via Google and the Life Coach Directory and immediately Kieran’s profile jumped out at us. 

Kieran has a track record of working with kids, but also is a former footballer and coach meaning he completely understands the journey Jasper is on, and can offer the support/guidance that is the gap in our knowledge as Jasper’s parents. 

Over the 18 months that Kieran has been working with Jasper we have found Kieran to be informed, positive and insightful providing Jasper with realistic and tangible goals to achieve each week as well as a more optimistic spin on his own approach to football.

Kieran has a kind and relatable approach with Jasper which Jasper really responds to well. Kieran allows Jasper to develop his own positive principles which empowers Jasper to feel as though he’s achieved his own goals within each session. 

The level of support and coaching that Kieran provides Jasper is vital to his weekly routine and something which has helped Jasper cope with the pressures of not only academy football, but also his approach to seeing challenges in a more positive mind frame.

December 23

Kieran’s sessions helped me on many aspects of my life. they made me organise my days, plan my life ahead and to prioritise things that are beneficial to me such as work, gym and my academic journey

November 23

“I was lost with a very sad young boy. He was consumed with negative thoughts and was incredibly anxious. I felt I had a toddler again who I couldn’t let out of my sight as he could crash at anytime. 
I thought about getting a counsellor but my son didn’t want one. I came across Kieran and thought would give it a try and I am so glad I did as I have my happy boy back. Kieran really helped him realise he is control of his thoughts and whether they are good or bad and how to stop him self from spiralling out of control. My son now has a bank of tools that he can use to help him, and I think this will be a huge benefit for him moving through secondary school. My son is in a good place and feels he doesn’t need sessions with him anymore, however we probably will have a session every now and again just to check in and because he enjoys his chats with Kieran. A huge plus for my son was that Kieran was a man, I’m a single mum with 2 older daughters and it was good for him to chat with a man and that Kieran was concentrating on him. 
I was worried about the cost aspect, but Kieran’s prices are fair and because he’s so good we didn’t need lots of sessions” - JULY 2023

"Thank you, Kieran, for helping me. I have found it helpful to be able to create rhythms to my day and therefore have more control in my life. Its good to know you are always available for me to contact you and have helpful advice" - Young person June 2023

“Post covid my son became quite negative about himself and his future, he lost his sense of purpose and needed guidance to re-engage with his A-levels. Kieran has been amazing, he has been the reset button needed - providing non judgemental advice and suggestions, challenging behaviour and embedded bad habits. I have seen such an improvement over the last six months with my son’s confidence, ability to self regulate, goal setting and positive mindset. My son said Kieran improved his confidence in sport, giving him the self belief to have a voice, so much so he achieved ‘players player’ award at his end of football sessions awards” - Parent to young client July 2022

"Kieran is a breath of fresh air. I was at a point in life where I was so wrapped up in its daily stresses I couldn’t see anything clearly and didn’t even know where to start! After I spoke with Kieran he was quickly able to understand my challenges and offer ways to break free of a miserable stress cycle. My mindset has totally shifted and if I lose track or am faced with other  curve balls in life I can always trust and count on Kieran to help me find a solution" C - Surrey

"From our first meeting Kieran really made me think about what it was I wanted to do, structuring my goals in a way that was easily achievable and helping me stay accountable, which improved my self esteem and motivation! Would highly recommend!" K - Reading

Bramley, Hampshire, RG26

Reading, Berkshire, RG31

Type of session

In person
Home visits

Types of client

Children (0-12)
Young people (13-17)
Young adults (18-24)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

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Online platforms

Google Meet


Kieran Townsend
Kieran Townsend