Kieran Townsend

Youth Coaching for Confidence, Clarity and Direction

I’m Kieran, a youth development coach and mentor who helps young people and young adults feel clearer, more confident and more capable of moving forward.

I work with young people experiencing:

• low confidence or self-belief;
• overthinking, pressure or stress;
• difficulties with motivation, focus or routine;
• uncertainty about education, careers or next steps;
• challenges adjusting to greater independence;
• transitions into university, work or adulthood.

My coaching provides a calm, supportive and practical space to slow things down, understand what is happening and identify useful next steps.

The aim is not to give young people all the answers. It is to help them develop the confidence, self-awareness, habits and systems to find their own way forward.

My approach

My coaching style is thoughtful but practical. We use conversation, reflection and simple tools to help young people:

• understand themselves more clearly;
• identify what is getting in the way;
• build useful routines and systems;
• manage pressure and uncertainty;
• take action without waiting for perfection;
• develop greater independence and ownership.

My approach is built around a simple philosophy:
Test. Refine. Simplify. Live well.

Rather than relying on quick fixes, we try practical ideas, review what happens and adjust the approach until it becomes useful and sustainable.

I have extensive experience supporting neurodivergent young people, including those with ADHD and autism. I am a qualified Mental Health First Aider and Youth Mental Health First Aider, with additional training in counselling skills and understanding autism.

Founder & Business Coaching

I also work with founders, entrepreneurs and small-business owners, particularly those in the early stages of building or growing a business.

Running a business can mean making lots of decisions, juggling competing priorities and trying to work out what deserves your attention next. Coaching creates space to step back from the day-to-day, think more clearly and focus on what matters.

We might work on priorities and focus, decision-making, accountability, confidence and leadership, practical systems, or simply creating greater clarity around your next move.

This isn’t business consultancy or somebody telling you how to run your company. It’s a practical coaching partnership designed to help you think clearly, make better decisions and take meaningful action — while becoming more intentional about the business and life you’re building.

What we might work on

Each coaching relationship is shaped around the individual. We may explore:

• confidence and self-belief;
• managing overthinking and emotional pressure;
• routines, productivity and organisation;
• exam preparation and academic pressure;
• motivation and follow-through;
• education, career and life decisions;
• personal values, purpose and direction;
• practical philosophy and perspective.

I often connect this work through four areas:

Mindset — how you think and respond
Performance — how you operate under pressure
Lifestyle — how you live day to day
Purpose — what matters and why

Alongside coaching conversations, I have developed practical resources and exercises—including reflection tools, productivity systems, habit-building exercises and visual frameworks—to help clients continue applying the work between sessions.

What coaching sessions are like

Most sessions take place online by video call. In-person sessions may also be available depending on location.

Sessions are collaborative and practical. We may use visual Zoom whiteboards to organise ideas, explore choices and make connections clearer. I take notes during sessions and share key reflections afterwards, so useful insights are not lost when the conversation ends.

I also use a teach-back approach, where the young person explains an idea or strategy in their own words. This helps build understanding, confidence and genuine ownership.

We finish by agreeing one or two practical actions to try before the next session.

Parents can be involved where appropriate, while ensuring that the young person has space, privacy and ownership within the coaching relationship.

A low-pressure way to get started
I offer a free 30-minute introductory conversation for young people and parents. This gives us time to discuss what is happening, what you would like to improve and whether coaching feels like the right fit.

For founders and business owners, I offer a separate 30-minute Founder Fit Call. This gives us space to discuss where you and the business are now, what is taking up your attention and what you would like to change or improve.

There is no obligation to continue.

I also share a short monthly reflection containing practical ideas and patterns I am noticing through coaching, work and everyday life. If you would like to get a feel for my approach before arranging coaching, email me with“Monthly Reflection” in the subject line.

If you would like to arrange an introductory conversation, you can book a free 30-minute session here.

I’m an active member of the Association for Coaching and committed to continuing professional development and its global code of ethics.

• Business founders and entrepreneurs
• Young entrepreneurs and start-up founders
• Leadership and decision-making
• Sports performance

I offer a complimentary 30-minute online introductory coaching session. This is a chance to understand what support may be useful, explore whether coaching feels like the right fit, and identify a few practical first steps.

Most coaching sessions are 60-minute video calls via Zoom. These are usually most effective when held weekly or fortnightly, depending on the client’s needs and goals.

Current coaching options:

60-minute coaching session — £75
A focused one-to-one coaching session for support with confidence, clarity, motivation, routine, pressure, direction, or self-leadership.

30-minute check-in session — £40
A shorter session for light support, accountability, or keeping momentum between longer sessions.

90-minute planning and reflection session — £120
A deeper session for reviewing progress, exploring current challenges, and creating a clear plan for the next stage.

Authentic Confidence Starter Pathway — £295

A focused 6-week coaching pathway for young people who want to build real, evidence-based confidence through small actions, clearer thinking and stronger self-trust.

This may be useful for young people struggling with self-belief, overthinking, fear of judgement, social confidence, school or college confidence, motivation, or taking action before they feel ready.

Includes 4 x 60-minute coaching sessions over 6 weeks, simple between-session actions, client handouts, reflection tools, and a personal confidence plan to continue using afterwards.

While single sessions can be useful, coaching is often most effective when there is consistency over time. Where possible, I recommend working together for a longer period so we can build trust, identify recurring patterns, and create meaningful progress.

My availability for in-person sessions is limited and may include additional travel and time costs. Please get in touch if this is something you would like to discuss.

To book an introductory call please click here.

Testimonials

I have been having weekly drop in sessions with Kieran now for about 3 months. I reached out to him through a family contact, with the hopes of finding some structure and guidance around my day to day life and transiting into a career. Kieran has helped me with personal organisation and professional growth, through a deeper dive into self awareness and reflection of myself. This allowed me to clearly identify my strengths and weaknesses in order to recognise how to grow and better cater for myself and my objectives. 

Kieran’s expertise and affable nature has been invaluable in helping me craft an actionable plan that aligns with my personal values and professional aspirations. His tailored approach was instrumental in organising a stable routine, and guiding myself into creating an ideal environment for myself to reach my personal and professional objectives. Through new techniques and habits such as self reflection through journaling has instilled me with a sense of accountability, discipline and organisation that has made me feel a lot more confident and prepared in my day to day life.

University student Dec 23

Kieran has been working with my son, Jasper, since July 2022 as his mindset and mental wellbeing coach. 

Jasper is an aspiring footballer and from a young age we have embarked upon a footballing journey which began at grassroots levels and quickly progressed to Junior Premier League and wider regional Premier league academy football. 

As Jasper progresses through the ranks, as it were, we are finding that as much as the physical requirements of him increase, so does the physiological pressure. Something that we, as his parents, were not prepared for nor knew how to effectively manage.

We did a bit of research into mindset coaching for academy kids online and found Kieran’s profile via Google and the Life Coach Directory and immediately Kieran’s profile jumped out at us. 

Kieran has a track record of working with kids, but also is a former footballer and coach meaning he completely understands the journey Jasper is on, and can offer the support/guidance that is the gap in our knowledge as Jasper’s parents. 

Over the 18 months that Kieran has been working with Jasper we have found Kieran to be informed, positive and insightful providing Jasper with realistic and tangible goals to achieve each week as well as a more optimistic spin on his own approach to football.

Kieran has a kind and relatable approach with Jasper which Jasper really responds to well. Kieran allows Jasper to develop his own positive principles which empowers Jasper to feel as though he’s achieved his own goals within each session. 

The level of support and coaching that Kieran provides Jasper is vital to his weekly routine and something which has helped Jasper cope with the pressures of not only academy football, but also his approach to seeing challenges in a more positive mind frame.

December 23

Kieran’s sessions helped me on many aspects of my life. they made me organise my days, plan my life ahead and to prioritise things that are beneficial to me such as work, gym and my academic journey

November 23

“I was lost with a very sad young boy. He was consumed with negative thoughts and was incredibly anxious. I felt I had a toddler again who I couldn’t let out of my sight as he could crash at anytime. 
I thought about getting a counsellor but my son didn’t want one. I came across Kieran and thought would give it a try and I am so glad I did as I have my happy boy back. Kieran really helped him realise he is control of his thoughts and whether they are good or bad and how to stop him self from spiralling out of control. My son now has a bank of tools that he can use to help him, and I think this will be a huge benefit for him moving through secondary school. My son is in a good place and feels he doesn’t need sessions with him anymore, however we probably will have a session every now and again just to check in and because he enjoys his chats with Kieran. A huge plus for my son was that Kieran was a man, I’m a single mum with 2 older daughters and it was good for him to chat with a man and that Kieran was concentrating on him. 
I was worried about the cost aspect, but Kieran’s prices are fair and because he’s so good we didn’t need lots of sessions” - JULY 2023

"Thank you, Kieran, for helping me. I have found it helpful to be able to create rhythms to my day and therefore have more control in my life. Its good to know you are always available for me to contact you and have helpful advice" - Young person June 2023

“Post covid my son became quite negative about himself and his future, he lost his sense of purpose and needed guidance to re-engage with his A-levels. Kieran has been amazing, he has been the reset button needed - providing non judgemental advice and suggestions, challenging behaviour and embedded bad habits. I have seen such an improvement over the last six months with my son’s confidence, ability to self regulate, goal setting and positive mindset. My son said Kieran improved his confidence in sport, giving him the self belief to have a voice, so much so he achieved ‘players player’ award at his end of football sessions awards” - Parent to young client July 2022

"Kieran is a breath of fresh air. I was at a point in life where I was so wrapped up in its daily stresses I couldn’t see anything clearly and didn’t even know where to start! After I spoke with Kieran he was quickly able to understand my challenges and offer ways to break free of a miserable stress cycle. My mindset has totally shifted and if I lose track or am faced with other  curve balls in life I can always trust and count on Kieran to help me find a solution" C - Surrey

"From our first meeting Kieran really made me think about what it was I wanted to do, structuring my goals in a way that was easily achievable and helping me stay accountable, which improved my self esteem and motivation! Would highly recommend!" K - Reading