Written by Katherine Nicholls
Katherine Nicholls
Life Coach Directory Content Team

Last updated 20th April 2023 | Next update due 19th April 2026

Confidence coaching is all about helping you believe in yourself so you can move past fear and fulfil your true potential. Here we'll look at confidence in more detail and how a confidence coach can help.

Why is confidence important?

When we are confident, we feel more able to take risks and do the things that scare us. We don't mean risks like jumping out of a plane here (unless that's a goal of yours!), but activities that our brain might perceive as risks like speaking up and doing something new.

When we don't have this confidence in our abilities, we can find certain areas of our life affected. Relationships can break down, careers can stale and lifestyles can become unbalanced unless we take action.

In this video, coach and NLP practitioner, Merrisha Gordon explains what confidence coaching is and how it can support you.

What is self-belief or self-confidence?

Self-belief or self-confidence is the way that you feel about your skills, abilities and behaviour. Those with high confidence levels may grasp things quickly and trust that they can complete tasks to a good standard. Self-trust is often considered the foundation of confidence.

Confidence can also be described as the way we project ourselves to others. We don't have to truly feel confident in our abilities to appear confident to others.

Many people can portray an image of complete confidence whilst shaking with fear on the inside. This idea of 'fake it until you make it' can be a helpful tool (we need to take action to feel confident, even if we're scared while doing it), but if you feel you're constantly faking it and aren't feeling any more confident, you may need to do some deeper work. 

Connect with a confidence coach

What is self-worth or self-esteem?

Self-worth or self-esteem describes the way you feel about yourself, regardless of your appearance, achievements and capabilities. It’s closely associated with pride in yourself and self-respect. If you have high self-esteem you are typically happy in your own skin and have a positive opinion of yourself.

Having low self-esteem can be damaging to your mood and mental health. Feeling that you are worth less than others may lead you to strive for unrealistic perfection. Common associations with low self-esteem are depression and guilt, and you may try to prove your worth to others.

Do you lack confidence and self-belief?

Your behaviour, your body language, how you react to different situations and how you speak can depict your confidence levels and the amount of belief you have in yourself.

If you’re lacking self-belief and confidence you may feel:

  • uneasy and shy
  • uncertain of what you want and who you are
  • a sense of worthlessness
  • negative about your abilities and yourself in general
  • you are unable to enjoy and relax in situations that you’d like to
  • as if you haven’t got a sense of direction in life

On the other hand, if you are full of self-belief and confidence you may feel:

  • comfortable when facing new challenges
  • excited about new opportunities
  • confident about your opinions and ideas
  • a sense of achievement
  • respected by other people
  • at ease in social situations
  • able to be yourself
  • sure of yourself and what you want

Wherever you sit on the spectrum, know that both self-worth and confidence can be developed. Some can do this through self-help, while others find support from a confidence coach helpful. It may take some time to build upon your current confidence levels, but the amount you gain is well worth the effort.

How can coaching improve my confidence?

Coaches are equipped with the tools and techniques to help you develop your confidence and self-belief. Confidence coaching is designed to help you raise your self-esteem and create a positive outlook on life, starting from within. The aim is to help you challenge any limiting beliefs that you have about yourself, boost your self-esteem and build a strong self-image.

When you start coaching sessions, the first thing to do is understand your current level of self-esteem, and then you have a base to build upon. You’ll gradually increase your self-worth and confidence over time until these traits become deeply ingrained facets of your personality.

Becoming aware of your self-sabotaging thoughts and language will allow you to realise the damage you are creating, you can then replace with self-praising thoughts and language and discover the true you.

- Master NLP Coach Vicki French.


How to build quiet confidence

woman with hand on face

Read more


Permission to be true to yourself

Friends in the park

Read more


The power of affirmations

woman smiling by flowers

Read more


10 ways to start loving yourself

illustrated woman hugging self

Read more


How to develop self-trust

woman with eyes closed in field

Read more


8 signs you’re lacking in self-love

person hiding face with flowers

Read more

Confidence at work

Being confident at work is crucial for career success: from just starting or running a business, confidence is key in most occupations. Having a strong sense of self-belief will affect how you communicate with colleagues and clients, as well as how effective you are in your output and your enjoyment of your job.

Being confident in the workplace helps you be more proactive, assertive and focused. Here are some areas that a coach could cover with you if you are struggling with confidence at work:

  • leadership coaching
  • business coaching
  • public speaking
  • conflict resolution

If you lack confidence at work more than in other areas of your life and struggle to believe you warrant the success you’ve achieved, you might be experiencing imposter syndrome.

What is imposter syndrome?

Imposter syndrome is the inability to warrant yourself pride for your accomplishments. The persistent feeling of inadequacy may haunt you, even though there is definitive proof that your achievements are the result of hard work and talent. You may experience feelings of intellectual fraudulence and severe self-doubt.

You may feel like you aren’t a competent, successful individual, you are instead imposing as such. ‘Imposter’ feelings can appear in many forms, but they tend to fit into the following three categories:

1. Feeling like a fake

You may feel like you have deceived others into thinking that you are more competent than you actually are. You don’t think you deserve your professional position or success. This is typically coupled with the fear of being ‘found out’.

Statements that you may identify with:

  • “I'm afraid of the time when my colleagues discover my lack of professional knowledge.”
  • “I often come across as a more competent person than I actually am.”

2. Your success is attributed to luck

You may have a tendency to feel all of your success is down to luck or another external variable, rather than your skills and perseverance.

Statements that you may identify with:

  • “This won’t happen again.”
  • “I just got lucky.”
  • “This was a total fluke.”

3. Downplaying success

Often when you achieve things that others congratulate you for, you will discount your success. You may feel that the achievement itself could have been accomplished by anyone.

Statements that you may identify with:

  • “It’s not that big of a deal.”
  • “It wasn’t that important.”
  • “The reason I did so well was that it was an easy task.”

You may only identify with these feelings in certain situations, or you may know friends or colleagues that exhibit some of these traits. If you have imposter feelings, you can take positive steps toward changing them. A coach can offer help and give you the motivation you need to get your professional life back on track.

How to build confidence

Practice these five tips to build confidence in-between your coaching sessions.

1. Try to reduce negative influences from your life

If you have constant negative feelings towards yourself and doubt your abilities, evaluate your inner circle of friends and family. It can be tough, but if those closest to you are the cause of your lack of confidence, you may have to step back from those relationships. Even a temporary break can offer a real positive step towards confidence building.

2. Change your self-talk

Our inner critics can be difficult to ignore, but when we can counter them with positive self-talk, we can start to build confidence. Try asking yourself 'What's the evidence?' when your inner critic pipes up and imagine what you would say to a friend in the same situation.

3. Change your body language

You can slowly start confidence building by changing your body language. This starts with your posture, eye contact and smiling. A simple smile with your shoulders back emanates confidence. You might also want to try standing in a power pose to give your confidence a boost. 

4. Reframe failure

When something doesn't go the way you hoped, try not to see it as a waste of time. Instead, try to reframe 'failure' as an opportunity to learn - succeeding through perseverance can be one of the best confidence boosters.

5. Keep a note of your achievements

Our brains have a negativity bias that makes it difficult to remember our achievements. Make a habit of noting your achievements down and create a list of all the things you are proud of accomplishing (no matter how small). Pin this list up somewhere you will regularly see it. This will remind you how much you've already achieved and can be especially powerful when your self-confidence is waning.

Know that however you're feeling, you're not alone. To find support and accountability to take those steps towards confidence, use our search tool and find a coach today

Further reading

Search for a coach
Would you like to provide feedback on our content?
Tell us what you think

Please note we are unable to provide any personal advice via this feedback form. If you do require further information or advice, please search for a professional to contact them directly.

You appear to have an ad blocker enabled. This can cause issues with our spam prevention tool. If you experience problems, please try disabling the ad blocker until you have submitted the form.

This site is protected by reCAPTCHA, the Google Privacy Policy and Terms of Service apply.

Find a confidence coach

All coaches are verified professionals

All coaches are verified professionals