What is online coaching?

Written by Becky Banham
Becky Banham
Life Coach Directory Content Team

Coaching has come a long way from the days of in-person office sessions. Today, you can connect with a coach through video calls, email, or over the phone, making support more flexible and accessible than ever.

Search for online or telephone coaching

What to expect from online coaching

Online coaching refers to coaching sessions that take place remotely, through video calls, phone calls, or email rather than in a traditional, in-person setting. These approaches offer the same level of support and confidentiality as face-to-face sessions, while helping to overcome common challenges like travel, time constraints, and accessibility.

Everyone is different, and it's important to consider how you process and learn best. Some people prefer to work in person, while others enjoy the flexibility that remote coaching offers.


What are the benefits of online coaching?

As our lives become more fast-paced and digitally connected, we look for meaningful ways to access personal development and professional guidance that fit into our everyday routines. Online coaching rises to meet this need, removing traditional barriers and making it easier to work with a coach on your terms. Whether you're focusing on your career, wellness, or relationships, this flexible and modern approach provides a supportive space that adapts to your lifestyle, without compromising the depth or quality of the experience.

Accessibility

Whether you’re working full-time, have a family to look after or have a busy schedule, it can be difficult to find the time to travel and attend a coaching session. This is where online coaching comes into its prime. Sessions can be arranged with minimum prior notice, for a convenient time that slots easily into your schedule.

Flexibility

As there is less of a crossover period between clients, online sessions can often be offered at more flexible times than face-to-face coaching. Whether your preference is for early in the morning or late in the evening, coaching remotely offers this kind of flexibility more than in-person coaching.

Affordability

It does vary from coach to coach, but generally, online coaching is less expensive for both the client and the coach. Costs such as travelling expenses, staff hire and venue use are automatically lost. This can mean that some coaches can offer these sessions at a reduced rate.

Anonymity

Online coaching services offer a higher level of privacy, giving the option to remain anonymous. This is beneficial for clients who may feel uncomfortable in a face-to-face setting, especially when answering personal questions about themselves. Telephone or email conversations with a coach can help clients to be less inhibited and more likely to discuss important, but sometimes vulnerable, issues they are seeking coaching for.

Better connection

Despite what you may initially think, talking on the phone or via email can provide a better client-coach connection. Minimising external distractions can help to improve the efficiency of the coaching service and promote better results.

Convenience

Online services mean that clients can receive support from the comfort of their own home, or wherever they are, as long as there is Wi-Fi or a phone connection available.

In this video, career and business coach Carly Ferguson explains the benefits of online coaching.


How is online coaching delivered?

Online coaching essentially refers to any form of coaching that is delivered remotely. This could be via email, video platforms, or over the phone, which enables a coach to talk to their client in real time.

Whatever mode of communication is used, online coaching is an ideal way for individuals to seek confidential and professional support at any time that suits their schedule. They can enjoy the flexibility of arranging sessions or completing questions and exercises at times most convenient for them. Online coaching also ensures that individuals can access coaching if, for whatever reason, they cannot attend a traditional face-to-face setting.

Email coaching

Email coaching is a flexible, easy-to-use and highly accessible alternative or complement to coaching via phone or video call. If used alongside face-to-face sessions, email coaching can allow clients to receive highlights from each coaching session so they can refer to the content anytime they wish. Others may find the approach beneficial for recording their innermost thoughts, which they may not have felt comfortable discussing face-to-face.

The coach can provide recommendations, questions, and resources to help the client move forward. Goals will likely be created, and a plan of exercises to keep the client accountable.

Clients can also email their coach at any time to stay up to date on their progress or request additional support and advice. This allows them to document what is on their mind as it happens, rather than having to wait several days for their next face-to-face coaching session.

A coach will generally aim to get back to their clients within 24 hours during the working week. In most cases, there will be no requirement for how often clients can email, but this will need to be clarified before coaching commences.

How does email coaching work?

As mentioned above, email coaching will revolve around a series of email exchanges between the online coach and the client. However, before coaching begins, the client and coach will need to clarify the following details, usually during a few initial email exchanges:

  • Some background information about the client.
  • Whether or not email coaching is the appropriate coaching method for the client depends on their needs, goals and preferences.
  • Guidelines on how many times the client can email the coach.
  • The time frame in which the client can expect to receive a response.
  • Fees - what is the cost of each email exchange?
  • Privacy and confidentiality policy.
  • Cancellation policy.

Following introductions and service agreements, some coaches will email the client a welcome pack and initial resources before the coaching begins. This can help the client prepare for email exchanges and provide guidance and support.

Video coaching

Video coaching is a popular option for those who are too busy or simply cannot attend face-to-face sessions. This enables the coach and client to chat in real-time over the internet.

There is a wide variety of video calling apps coaches can use, from Zoom or Google Meet to FaceTime or WhatsApp. The software is free and easy to access, and no special equipment is needed. All that is required is a camera and a microphone, which are built-in on most devices. 

Video coaching works well for many people because you can physically see your coach, a factor that people often miss during email or telephone coaching. Just like these other methods, however, video coaching allows clients to attend a session from the comfort of their own homes or anywhere in the world as long as there is an internet connection.

How does video coaching work?

Usually, a client will be required to contact their coach via email or telephone to set up an initial consultation. Together, both individuals will schedule a time to 'meet' and discuss why the client needs coaching.

During the initial consultation, clients can take time to get comfortable using the software, whilst making the most of the opportunity to get to know their coach and how they work. This will help them to decide whether or not the coaching style is appropriate for them and can effectively meet their needs and goals.

In terms of payment, the coach may ask clients to pay via a secure online payment before the session, or they may ask for credit card details at the end. It is important to keep personal details safe, so clients are encouraged to carry out payments safely and securely.

Telephone coaching

Telephone coaching works in the same way as face-to-face coaching but is conducted over the phone. Some coaches may offer this as an additional avenue of support between face-to-face sessions, whilst others may focus solely on conducting the coaching over the phone.

Telephone coaching sessions eliminate the challenges presented by face-to-face coaching. This makes the service much more accessible and convenient, particularly for those who cannot attend a face-to-face coaching session.

How does telephone coaching work?

The first step is simply for the client to get in contact with their coach so that a brief discussion can be had about the issue they require coaching for. The coach will also usually outline their confidentiality policy as well as general information, such as their cancellation policy.

If telephone coaching is the most appropriate means of coaching, the coach will arrange future telephone sessions at times to suit the client. During these sessions, a coach will talk to clients about their lifestyle and will assess their situation and concerns. This information will then be used to devise specific goals and plans, which will be implemented, reviewed and revised across an agreed number of telephone coaching sessions.


Do I need to be computer literate to have online coaching?

Basic computer skills are required to access online coaching, but a client does not need to be a technical whizz to benefit from email or video coaching. Furthermore, the majority of coaches who do offer these services will be able to provide a step-by-step, straightforward approach to getting started.

Is online coaching effective?

Many have found that online coaching is just as effective, if not more effective, than in-person sessions, especially in video sessions.

To make up for the loss of facial expressions and visual actions through some mediums, it is thought that communication between the client and the coach is improved. For example, over the phone, clients and coaches may become more efficient listeners, consciously forcing themselves to hear more and better process what is being said. The client and coach are more likely to use vivid, descriptive language to get their views, thoughts and advice across, particularly via email, in which writing is the sole means of communication.

Ready to get started?

If you're ready to connect with an online coach, finding the right support is just a few clicks away. Explore coaches offering online sessions and use filters to refine your search, helping you find a professional who truly resonates with your needs and goals.

Search for a coach
Image

Find the right business or life coach for you

All coaches are verified professionals

All coaches are verified professionals