About me
You may have reached a point where life looks successful or settled from the outside, yet something no longer feels right. Perhaps you're overwhelmed, close to burnout, questioning your direction or purpose, struggling with confidence or relationships, or simply know you want something different from the next stage of your life.
I work with people who want more than another goal or short-term burst of motivation. My approach combines life coaching with a deeper understanding of human behaviour, psychology and therapeutic approaches, helping you understand what may be keeping you stuck, become clearer about what you genuinely want and turn greater self-awareness into meaningful action.
My own life experiences have shaped both the person and practitioner I am today. I know what it is like to reach a point where something needs to change, and my interest in people began long before I trained professionally. That lived experience, alongside years of learning, working with clients and my own experience in business, continues to shape the way I coach and the relationship I build with the person sitting in front of me.
Is This Where You Are Now?
You may know you're capable of more but find something keeps getting in the way. You might even know what you need to do, yet find yourself putting it off, overthinking it, doubting yourself or repeating the same patterns.
Perhaps you've built a successful career or business, spent years achieving, providing or carrying responsibility, yet somewhere along the way you've become exhausted, overwhelmed or close to burnout, or stopped asking whether this is still the life you actually want. Success doesn't always remove uncertainty, and being capable doesn't mean you have to have everything figured out.
Sometimes coaching begins with a clear goal. At other times, it begins with a feeling that something needs to change. You may want greater confidence or self-belief, a new direction in your career or business, healthier relationships, stronger boundaries, better work-life balance, or greater purpose, meaning and fulfilment. You may be navigating a life transition, retirement or simply questioning what you want from the years ahead. Whatever brings you here, we begin with where you are and work out what genuinely matters to you from there.
How We Work Together
My approach to coaching goes deeper than goals, motivation and accountability alone. I want to understand the whole person. That means looking at where you are now and what you want to change, while also being curious about how you arrived here and what may be influencing the choices you make today.
A central part of my work is helping you develop greater self-awareness and recognise unconscious drivers that may be operating beneath the surface. These can include beliefs you have developed about yourself, emotional rules you have learned to live by or patterns of thinking and behaviour that have become automatic over time. Sometimes the thing keeping us stuck isn't a lack of knowledge or ability. It's something we haven't recognised yet.
My belief is that we cannot always create a different future without understanding something about what created the present. We explore previous experiences when they help us understand what is happening today, but coaching keeps us connected to where you want to go and what needs to happen next. As we begin connecting the dots, what once felt confusing can become clearer, different choices become available and you can start responding more consciously rather than simply repeating what you have always done.
This is where my therapeutic background adds depth to the way I coach. I listen deeply, remain curious, notice patterns and make connections, but I'm also prepared to challenge your thinking, question assumptions and hold you accountable when that is what will help you move forward. I don't work from a fixed script or expect you to fit a particular coaching model. I tailor the way we work as our understanding develops, because what you need from me can change as you do.
Our work can move between your personal and professional life because the two rarely exist completely independently. A business decision can be influenced by confidence or fear of failure. Pressure at work can affect your relationships and wellbeing. What looks like procrastination or a problem with motivation may have much more underneath it. Rather than treating each area as a separate version of you, we look at the bigger picture and focus on what will create meaningful movement in your life as a whole.
Alongside our sessions, I create personalised insights, reflections and practices from our work together. These help you continue developing your self-awareness, notice patterns as they happen, maintain momentum and turn what we're exploring into meaningful action in everyday life.
Creating What Comes Next
Understanding yourself is valuable, but coaching also needs to help you do something with that understanding. As you become clearer about what has shaped you, what may be holding you back and what genuinely matters to you now, the focus begins to shift towards the choices, actions and changes that will create the future you want.
That might mean changing direction professionally, growing a business differently or redefining what success means to you. It could mean making decisions you've been avoiding, improving important relationships, setting healthier boundaries or creating greater balance between what you achieve and how you actually experience your life. For some people the change is significant and visible. For others, it begins with thinking differently, responding differently and making more conscious choices each day.
My role isn't to tell you what your life should look like or hand you somebody else's version of success. It is to help you see yourself and your situation more clearly, challenge you when challenge is needed and support you in turning greater self-awareness into meaningful action.
Ultimately, this is about more than reaching the next goal. It's about becoming clearer about who you are, who you want to become and what you want your life to stand for, then making conscious choices and taking meaningful action towards a life that feels more genuinely your own.
That keeps the profile we worked hard to build. I haven't converted it into counselling copy. I've strengthened the mature-market language, career/business, burnout, confidence, self-belief, boundaries, work-life balance, purpose, retirement, procrastination and fear of failure, while adding your personalised between-session work as a genuine differentiator. The beginning is now about them, the middle explains why your coaching is different, and the ending moves decisively towards their future.
Training, qualifications & experience
My belief is that qualifications are not about impressing people. They reflect years of continued learning, personal growth and an ongoing commitment to understanding people more deeply and supporting them more effectively.
My professional training spans life and mind coaching, business and career coaching, counselling, psychotherapy and human behaviour. Some of my core training took several years to complete, but I have never viewed gaining a qualification as the end of learning. It provides a foundation that continues to develop through experience, further study and, importantly, through working with people.
Professional Registered Memberships
AC – Association for Coaching
MBACP – British Association for Counselling and Psychotherapy
MNCPS (Acc.) – National Counselling & Psychotherapy Society
ACCPH – Accredited Counsellors, Coaches, Psychotherapists and Hypnotherapists
Core Qualifications and Training
Life and Business Coaching – The Coaching Academy Diploma
Unbreakable Mindset Life Coaching – Certified Diploma
Therapeutic Counselling – SEG Certified Diploma
Integrative Psychotherapy and Psychodynamic Training
DISC – Personality and Behavioural Profiling
My wider training in psychology and therapeutic approaches brings additional depth to my coaching, particularly when understanding what may sit beneath the way we think, feel and behave. I continue to study psychology, neurology and human behaviour, alongside relationships, personal development and the connections between our thoughts, emotions, beliefs, experiences and nervous system. Our understanding of people never stands still, and neither should our learning.
My experience also extends well beyond formal training. I spent many years in business and self-employment, which continues to inform my work with business owners and professionals around career, leadership, decision-making, pressure, burnout and the relationship between professional success and the life we actually want to live. It has also given me first-hand experience of responsibility, uncertainty, change and reaching points in life where previous definitions of success no longer necessarily fit.
I have experienced hundreds of hours of coaching, counselling and therapy myself. Being on the other side of this work has taught me things that professional training alone cannot. I understand what it is like to allow yourself to be vulnerable, to be challenged, to question long-held beliefs, develop greater self-awareness and experience how the right conversation at the right time can change the way you see yourself and what comes next.
Alongside working with clients from varied backgrounds and at different stages of life, I previously volunteered as a Samaritans Listening Volunteer. These experiences have given me different perspectives on people, relationships, responsibility, pressure and change. They allow me to bring professional knowledge, real-world experience and genuine curiosity together in the way I coach each person I work with.
Member organisations
The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.
The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.
The Association has a Code of Ethics & Good Practice and a Complaints Procedure.
Areas of coaching I deal with
My specialisms
All areas
Other areas of coaching I deal with
Overthinking and difficulty switching off • Self-worth and self-belief • Negative self-talk and self-criticism • People-pleasing and approval-seeking • Perfectionism and pressure to prove yourself • Fear of failure and rejection • Feeling stuck and moving forward • Self-awareness and understanding recurring patterns • Identity and sense of self • Trusting yourself and your decisions • Expressing feelings and needs • Rebuilding trust and emotional connection • Putting your own needs on the agenda • Finding direction at a life crossroads • Rediscovering yourself beyond work and family roles • Adjusting to retirement and later-life changes • Creating a more meaningful and fulfilling life • Loneliness and feeling disconnected from others • Self-sabotage and procrastination • Dissatisfaction with work and career direction • Overworking and difficulty slowing down • Living by others’ expectations rather than your own
Photos & videos
Fees
£60.00 - £100.00
Free initial in-person, telephone or online session
Additional information
Fees range from £60 to £100 depending on the type and length of session. I offer counselling, psychotherapy, life coaching and family or couples sessions.
Sessions are available in person or online, providing flexibility depending on your circumstances and how you prefer to work.
My work includes personalised between-session insights and relevant practices where appropriate, helping you reflect on what we have explored, develop your understanding and continue to engage with the work between sessions.
Fees and session options will always be discussed clearly before we begin working together.
When I work
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Further information
Ready to Get in Touch?
If you feel I may be the right fit for you, please contact me in whichever way feels most convenient for you. You're welcome to get in touch directly, or visit my website if you'd like to learn more about me and the way I work.
✉ greg@identity-shift.co.uk
☎ 07388 002417
🌐 www.identity-shift.co.uk
