Purpose and values alignment

Last updated 13th August 2026 | Next update due August 2029

Perhaps you’ve reached a crossroads moment in your life, or maybe you feel as though something is missing. Finding your purpose is often less about discovering one life-changing calling and more about understanding what matters most to you. 

On this page, we’ll explore what purpose means, how your core values are connected, and how life coaching may support you.

What is the purpose of life?

If you’ve ever found yourself wondering, 'What’s the point?' you’re not alone. Questions about purpose often come up during times of change, uncertainty, or reflection. 

The truth is that there isn’t a simple answer to this question. Our purpose often comes from the things that give our lives meaning or leave us feeling fulfilled. You may have heard it called someone’s ‘raison d’etre’, ‘ikigai’, or ‘calling’ in life.

In simple terms, the word ‘purpose’ means the reason for being.

Your purpose in life may look different from that of other people, because we are all driven by different things. For instance, you might find that your purpose comes from:

  • nurturing relationships
  • helping others
  • creativity
  • learning
  • faith
  • work.

It’s worthwhile knowing that a person’s calling may change throughout life. But why does this happen? 


Why do people question their purpose?

Questioning purpose is often a normal and healthy part of being human. It tends to happen when we feel disconnected from what genuinely matters to us, which explains why questions like 'What is the point in life?' often arise at a crossroads. 

For instance, you may start wondering, 'What is the purpose of life?' after:

  • major birthdays or milestones
  • career changes
  • losing a loved one
  • children leave home
  • serious illness.

So, if you find yourself occasionally asking big questions about your purpose, it doesn’t necessarily mean that something is wrong. You may simply be wondering how you can make your life feel more meaningful again after major life shifts. Or it might just be that you’ve reached a time in which you would like a change.  


Finding your purpose by exploring your personal values

Personal values, also known as ‘core values’, are deeply held beliefs and principles that guide your decisions and everyday actions. You could think of them as an internal compass, quietly guiding the direction you move in life. 

Some common examples of core values include:

  • honesty
  • compassion
  • security
  • connection
  • creativity.

Many people find that when their everyday decisions line up with their values, life feels more meaningful. So, creating goals that line up with your values could give you a more robust sense of purpose and a genuine reason to get out of bed in the morning. 


How to find your purpose

Finding your purpose in life often isn’t something you resolve overnight. It usually takes time. So it may be more helpful to ask, 'What do I care about the most?'

For instance, you might consider:

  • which activities make you feel energised;
  • what skills or talents you have;
  • causes you are passionate about;
  • who you look up to and why;
  • experiences you’d like more of.

While some people may gravitate toward big life missions, such as campaigning for civil rights or running wildlife rehabilitation centres, not all callings have to be grand. Sometimes, purpose is found in the smaller things that make life feel worthwhile. 

Purpose can be any size

Finding meaning in life isn’t necessarily about changing the world or having a dream career. In reality, purpose is often quieter than many people expect. 

Sometimes, what brings your life purpose may be something that seems small but holds huge meaning for you, such as: 

  • raising children
  • caring for others
  • creating art
  • volunteering
  • learning new skills.

The process isn’t about how big your purpose seems or comparing yourself to others. It’s about tuning in to what creates a deep sense of fulfilment inside you. 


How a life coach can help you find your purpose

When thoughts like "What is the purpose of life?" keep crossing your mind, a life coach can act as an objective guide. They can help you uncover your core values and turn vague passions into actionable goals, but they won’t tell you what you should do with your life. Instead, your coach supports you in discovering your purpose.

During sessions, your coach may help you:

  • explore your core values;
  • identify your strengths;
  • clarify your priorities;
  • build your confidence;
  • explore possibilities.

They can help you stay on track, celebrate your wins, and figure out what to do when obstacles arise. Over time, coaching may help you build a life that feels more intentional and aligned with what matters most to you. 


Frequently asked questions 

How do I figure out what my purpose is?

Finding your purpose often takes time and reflection.

Sometimes, people find it helpful to consider their natural strengths, the activities they enjoy, and how they may use their skills to help others.

What causes a lack of purpose in life?

Major life changes can sometimes leave people questioning what matters to them. For instance, job burnout, children leaving home, retiring, or the loss of a loved one. 

Can your purpose change over time?

Yes, your purpose in life can – and often does – change as you grow, face new challenges, gain new experiences, and reach different stages of life.

While your core values may remain consistent, your specific daily focus, passions, and goals may naturally evolve. 


When to seek additional support

Many people wonder, "What is the purpose of life?" from time to time. But this is very different from feeling persistently hopeless, believing life has no meaning, or thinking other people would be better off without you. 

If questioning life's purpose is accompanied by persistent low mood, hopelessness, or thoughts of harming yourself, it's important to seek support from your GP or a qualified mental health professional rather than trying to manage these feelings alone.

Some resources you could use include:

  • NHS: Provides information on health conditions and how to get help.
  • Mental Health Foundation: Provides information on mental health and wellbeing.
  • Samaritans: Offers someone to talk to 24/7 by telephone.

Taking steps towards finding your purpose

Finding your purpose isn’t about having all the answers. It’s about gradually discovering what matters to you and allowing your life to reflect those values.  

If you’d like some support exploring your next steps, a life coach can offer space to reflect, gain clarity, and move forward with greater confidence. 

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