What can you gain from networking?

We hear about networking all the time. You can't miss the message if you are looking for a job or if you are starting a new business, but what are the real gains can you make from networking?

Networking when you're looking for work

First of all, no, we shouldn’t ignore the benefits of networking that you can gain when you are looking for work.

Following up with your contacts and making new ones may mean that you find that very special new role. Some opportunities may not be widely advertised, particularly at senior levels, so your network can sometimes help you hear about roles you might otherwise miss.

In addition, your contacts will be able to tell you more about the sector in which they work and how their marketplace is moving – this can be invaluable to the job seeker.

But networking is a two-way street, and always remember to do what you can for your contacts in return. Networking is about relationship building – it is not simply about collecting contacts or immediately asking people for opportunities. Make sure you have a real conversation going before you ask about possibilities – give and give back.

Networking for career development

Networking can do a lot to help your career on its way once you are at work. It is always a good idea to get to know and network with people across the organisation you have joined. This can help you understand different teams, make your work more visible and build relationships that may support your development over time.

Networking is also a great way to find a mentor.

Networking within your profession

Networking with others in your sector or your specialism outside the organisation is a great way to take forward your personal and professional development. You can find out about, and even possibly contribute to, changes in the wider professional field.

If a professional organisation is relevant to your goals, membership may also be worth considering.

Networking when you're building a business

If you have a business start-up, networking can be one way to find potential clients, customers and collaborators. Networking is a great way to build your business brand.

Even when you are well established, networking can help you find new customers and possible new markets, plus you can keep up with developments in your market and understand what other businesses are doing.

When you are looking for new suppliers, recommendations from trusted business contacts can also be useful.

Whatever your reason for networking, the most useful connections tend to come from genuine relationships rather than simply collecting names. Be curious about other people, think about what you can offer as well as what you need, and give those relationships time to develop.