Sema Rubins Verified Professional Verified Professional
Verified Professional

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Life & Career Change Coach | ACSTH (ICF) | BA (Hons) | DipM

About me

A well-designed life is a life that makes sense.”

Have you ever had the feeling that something in your life is just not right, and you don’t have an honest answer to “How’s it going?” But you don’t know why?  

Chances are, you do know but you have buried the answer so deep that you can’t reach it.   So many of us lie to ourselves about our real feelings and I have been known to be guilty of this myself!

So, do you relate to any of the following statements?

  • Are you in a transition period and excited to make a change?
  • Are you feeling stuck and lost confidence in some areas of your life? Your self-esteem is pretty low.
  • Are you feeling unfulfilled and not sure where to go from here? You lack motivation but don't know how to get it back.
  • Does the question “what do you do?” fill you with dread?
  • Has your career stalled, and you can’t get quite back into first gear? 
  • Have you forgotten what work/life balance looks like?
  • Are you a recent graduate and really have no idea which direction to go in?   
  • Do you suffer from imposter syndrome and don’t believe that you are worthy of your job?
  • Are you in your twenties or thirties and feeling trapped, uninspired, or disillusioned?  Might you be going through a “quarter-life crisis”?
  • Do you feel you “should” be doing what your peers are doing?
  • Do you compare yourself to others around you and feel that you don’t quite match up? You feel you need to work on your personal development.
  • Have you not achieved what you thought you would have done by this age?
  • Have you decided to take a break from work or retire and want to get the most out of this stage of life?

If so, coaching could help you.

I offer transformational coaching for anyone who is looking to discover a path forward, be it in their career, family, relationships or just generally in life.  

It’s all about you.  

You will do most of the talking (and who doesn’t like talking about themselves!).

All I have to do is listen and guide you to find the answers that are there within you. I might share an observation or two, but you will do most of the work! 

I come to Life Coaching with a great deal of life experience and, as a mother of 2 professional girls in their twenties, have seen first-hand how hard this stage of life is in today’s world.

I have had a pretty squiggly career to date, having worked in Fashion, Marketing, designed jewellery, ran my own Events and Exhibition company, worked in Project Management and volunteered my time for Macmillan, school Parents’ Associations and currently for the Witness Service.  I won’t mention the numbers of times I’ve tried to become a computer programmer…

I am a naturally curious person and have often been told that my honesty makes me rather ‘to the point’ but also someone to be trusted!  I will approach our sessions without judgement and work in partnership with you.

Together we will put together a design for your life so that it starts to make sense. 

Training, qualifications & experience

Certificate in Professional Coaching Practice - ICF ACSTH -  awarded by Full Circle Global.

Other areas of coaching I deal with

Career Change Coaching, Quarter-Life Coaching, Career Shifters

Photos & videos


£75.00 per session
Free initial in-person, telephone or online session

Additional information

6 sessions, payable in advance, at £75 per session.  Payment plan and discount for upfront payment available.  Contact me for details.

When I work

Mon Tue Wed Thu Fri Sat Sun

Flexible working hours which can be organised to suit both our timetables.

Further information

Testimonials from previous clients:

"Progress by yourself is so slow we don't even notice it, even it it is happening, which is really demoralising when you are trying hard.  With your coach, that inner voice that wants change starts to make itself heard over the noise of everyday life and together you start to build a roadmap out of that place you don't want to be anymore."

"I no longer feel trapped by inaction.  I feel liberated and free to explore all my possibilities now."

"I always looked forward to the sessions because I never knew what I would be taking away with me: you never failed to deliver and helped me find solutions to difficulties that I had not recognised or assumed would be insurmountable."

Ways of working

I am just as happy to work on-line via Zoom as I am to work face to face, within Hertfordshire, Bedfordshire, Cambridgeshire and North/North West London.

Letchworth Garden City, Hertfordshire, SG6

Type of session

In person

Types of client

Young people
Older adults

Key details

DBS check

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Additional languages


Online platforms