Sema Rubins

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Life & Career Change Coach | ACSTH (ICF) | BA (Hons) | DipM
Available for new clients
Available for new clients

This professional is available for new clients.

Letchworth Garden City, Hertfordshire, SG6
Available for new clients
Available for new clients

This professional is available for new clients.

About me

A well-designed life is a life that makes sense.”

Do you have a feeling that something in your life is just not right, and you are not sure how to move forward?  Do you wake up in the middle of the night with thoughts going round and round in your head and you struggle to make sense of them?

Chances are, you have an idea what is bothering you, but you don’t know what the solution might be and how you can go about finding it. So many of us lie to ourselves about our real feelings and we have all been guilty of this.

Do you relate to any of the following statements?

  • Are you approaching the stage of life when you are looking to change the way you work?
  • Are you feeling stuck and lost confidence in some areas of your life? 
  • Are you feeling unfulfilled and not sure where to go from here?  
  • Are you going through a separation with your partner and are struggling with how to co-parent without conflict?
  • Has your career stalled, and you can’t get quite back into first gear?  
  • Do you suffer from imposter syndrome and don’t believe that you are worthy of your job?
  • Is retirement looming and you feel a sense of dread and fear?
  • Have you made a financial plan for this next stage but not made a life plan
  • Have you already retired and feel lost without the structure of the working day?
  • Or, conversely are you at the start of your career, in your twenties or thirties and feeling trapped, uninspired, or disillusioned?  Might you be going through a “quarter-life crisis”?

If so, coaching could help you.

I offer transformational coaching for anyone who is looking to discover a path forward but with a special interest in those in their mid-life and considering their options for the future.

Over my long professional career, I have worked in Marketing, Fashion, Events, Exhibitions, Project Management and have retrained several times over the years. I currently also volunteer for the Witness Service, supporting witnesses who come to give evidence in Court, and this gives me another valuable perspective on life. This work experience coupled with strong life experience has taught me that careers do not have be in a straight line anymore - mine has been "squigglier" than most! And that, once we no longer work, there is so much life still to live, we just have to find it. 

I am a naturally curious person and have often been told that my honesty makes me rather ‘to the point’ but also someone to be trusted!  I will approach our sessions without judgement and work in partnership with you.

Together we will put together a design for your life so that you can approach the next stage with positivity and excitement instead of fear and maybe even dread. 

Training, qualifications & experience

Certificate in Professional Coaching Practice - ICF ACSTH -  awarded by Full Circle Global.

Other areas of coaching I deal with

Career Change Coaching, Quarter-Life Coaching, Career Shifters, Retirement

Photos & videos


£80.00 per session
Free initial in-person, telephone or online session

Additional information

Individual sessions are £80 each but you are encouraged to book a package of 6 sessions at the discounted rate of £75 per session when paid in advance.  Payment plan available.  Contact me for details.

When I work

Mon Tue Wed Thu Fri Sat Sun

You can book directly via

Happy to see clients from home based therapy room in Letchworth, Hertfordshire.

Further information

Testimonials from previous clients:

"Progress by yourself is so slow we don't even notice it, even it it is happening, which is really demoralising when you are trying hard.  With your coach, that inner voice that wants change starts to make itself heard over the noise of everyday life and together you start to build a roadmap out of that place you don't want to be anymore."

"Sema empowered me to realise I have control over my own life. I've gained a newfound sense of ease within myself and a confidence that was missing from my life just six months ago. The coaching sessions provided me with lasting self-belief and the confidence to embrace new challenges. Thank you, Sema, for being an instrumental part of my journey towards personal growth and empowerment. Your expertise and genuine commitment shone through in every session. I am grateful for the positive changes you have facilitated in my life."

"I no longer feel trapped by inaction.  I feel liberated and free to explore all my possibilities now."

"I always looked forward to the sessions because I never knew what I would be taking away with me: you never failed to deliver and helped me find solutions to difficulties that I had not recognised or assumed would be insurmountable."

Ways of working

I am just as happy to work on-line via Zoom as I am to work face to face, within Hertfordshire, Bedfordshire, Cambridgeshire and North/North West London.  I have a private office in Letchworth but can also meet in other suitable venues.

Published articles

Letchworth Garden City, Hertfordshire, SG6

Type of session

In person

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

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Additional languages


Online platforms