About me
About Me
I’m Jo Dealey — an experienced Life, Executive and Business Coach, supporting clients since 2005. Over the past two decades, I’ve helped individuals, couples and organisations create meaningful and lasting changes.
My clients come to me with a wide range of personal and professional challenges: navigating obstacles, building confidence, improving relationships, redefining direction, reaching ambitious goals or simply wanting to feel more in control of their lives. Whatever you’re facing, you don’t have to figure it out alone — and you don’t have to stay where you are.
How I Can Help You
You are unique — so your coaching should be too.
I tailor every session to your personality, your goals and how you best learn and grow.
One of the first questions I ask new clients is: “What do you want?” You may know the answer clearly. Or you may only know what you don’t want. Both are perfect starting points. Together, we’ll clarify what really matters to you, remove what’s holding you back, and turn your goals into action.
I work with a diverse client base — from CEOs to cleaners, celebrities to coaches, athletes to students — because the common thread is this: we are all human, and everyone needs support at times. If you’re ready to make important changes, I can help you move forward with clarity, confidence and momentum.
To explore working together, you can reach me at info@theimprovedyou.com or book an initial session below:
Individuals / Couples: https://calendly.com/jodealeytiy/1-hour-clarity-session
Organisations: https://calendly.com/jodealeytiy/corporate
Professional Background
I bring over 24 years of corporate experience, including managing high-performing teams and navigating organisational change. This has given me a deep understanding of the pressures and challenges people face both inside and outside the workplace.
Alongside coaching, I’m also a Professional and Clinical Hypnotherapist and a Licensed Master Practitioner of NLP (Neuro-Linguistic Programming®) — allowing me to integrate powerful mindset and behavioural change techniques where appropriate.
Where we can work together
I offer sessions:
• Online via Zoom (worldwide)
• By telephone
Training, qualifications & experience
- Experienced Life, Executive and Business Coach
- Professional and Clinical Hypnotherapist
- Licensed Master Practitioner of NLP (Neuro-Linguistic Programming®)
- Association for Coaching Co-Coaching Host
- Corporate team management for 20+ years



Member organisations
The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.
The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.
The Association has a Code of Ethics & Good Practice and a Complaints Procedure.
Areas of coaching I deal with
Other areas of coaching I deal with
Tailored workshops for businesses, schools, charities and clubs
Addictions
Communication skills
Managing personal and professional relationships
Mental Health Care and Awareness
Fees
£150.00 - £600.00
Additional information
For individuals The 1 hour initial session helps us plan how we will work together to make the changes that you want
Click here to book an initial 1 hour session:
https://calendly.com/jodealeytiy/initial-coaching-session
For businesses and other organisations Book a free 25-minute clarity call today to explore how I can support both you and your team and drive meaningful change — without pressure or obligation.
Click here to book your 25 minute Zoom call:
When I work
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Further information
TESTIMONIALS
OVERCOMING ISSUES...
"When I first met Jo I was a complete mess. I was riddled with fear. Some days I couldn’t even get out of bed or eat. Jo spoke to me on the phone and encouraged me to leave the house. Gradually I could drive and go for walks. Jo gave me tools and strategies to cope with panic attacks. I had severe depression. Jo helped ‘me’ fight my corner, giving me tasks to complete which helped bring me back to sanity. We were able to get to some of the root causes which were distressing me by going back to my childhood. No one had been able to do this before. I had multiple issues that Jo helped me work on. Thankfully I am now back to work full time and have become more successful. My anxiety, fears and worries have reduced significantly and my depression has disappeared. Jo instantly made me feel at ease, I found it really easy to talk to her. Jo really does care about her clients and goes above and beyond. Thank you Jo for not only helping me get my life back, but also for guiding me to become a better version of myself." Sue - Frinton-on-Sea, Essex
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"I felt overwhelmed in many areas of my life and I didn’t know where to begin. Jo quickly saw that a lot of what I was dealing with was linked and suggested that I could benefit from life coaching. In these sessions and through take home tasks we broke these down and she put into focus what I wanted from my life and the things I wanted to change, equipping me with a variety of life-long tools to do so. That’s the beauty of Jo - she gets just about enough of what she needs to know about your past in order to help you and then empowers you to focus on making the changes that you want to see. With a no-nonsense approach she helped me to identify my core values and gave me countless simple but effective life hacks; even ways to communicate in challenging or confrontational situations. We also had a few hypnotherapy sessions, which were hugely beneficial for improving my anxiety and the related issues I've had with my stomach since childhood. It goes without saying that I’d recommend Jo and would come to her again if I needed to. Thank you Jo!"
Amy, London
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"Jo is incredible. I walked into her therapy suite a broken wreck and she listened, understood and went to work. She managed to bring me back from the brink to a fully functioning human after a small number of sessions. I honestly thought there was no hope and Jo found a way. Obviously I would recommend Jo's services, she has changed my life for the better and my family and I are incredibly grateful." Christopher T., Loughton, Essex
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"Jo flipped my view of life upside down; an acrimonious divorce and pending redundancy had left me anxious, binge eating and depressed. Jo re-framed my negative outlook with practical strategies, plans and advice, all delivered humour, a smile and energy. In 3 sessions I was on the mend; brighter and more positive. Be warned life coaching is no easy fix, be ready to work hard outside of the sessions!
I definitely have my mojo back and would highly recommend Jo!"
Kathryn Ball, London
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"My partner and I would like to thank Jo for everything she has done to help us get through some rough patches in our relationship. Going to coaching with an open mind really helped us be open and honest with the ways each of us could better the way we thought about things/handled certain situations/ spoke to each other and Jo allowed us to capture the most important aspects and improve the issues we were experiencing. We both agree Jo helped us when we needed it the most and we are forever grateful. I also had coaching with Jo on my own and it has changed my life and the way I handled some personal decisions in my life. Dealing with guilt and upset and my emotions and anxiety. I can’t thank you enough for supporting me through a time time in my life, I loved every second of our sessions. Highly recommended." Elena T., London
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"Before meeting Jo, I was suffering with several anxiety-induced issues including; feeling unable to return to activities (gymnastics and contortion) which I love (which I had to take a few months off of due to illness), feeling anxious about applying for jobs and issues around food. I looked into hypnotherapy as I felt that these issues were too deep in my unconscious mind to just "get over" and I came across Jo. She helped me to banish any negative voices in my head that were telling that I was not capable of this or that and that I should not eat certain things. She also coached me through the job application and interview process. I am now happy to report that I have a job in a field that I am passionate about, I am back doing my gymnastics and contortion (and loving them!) and I'm feeling more relaxed around food. Most importantly, I am in a much happier
place and people are noticing the difference. I could not have done it without her. I highly recommend." - C.O. - London
...GAINING NEW PERSPECTIVES...
"When I first called Jo to find out more about what she did I felt she actually understood what I was saying and how I was feeling, she explained how she could help me, I’m so glad I decided to have life coaching with her as it’s made me look at my life in a totally new way, given me confidence and equipped me with so many tools to help myself in different situations I may find myself in, I’m so happy and glad that I embarked on this absolutely amazing journey as it’s changed my life for the absolute better! Thanks so much Jo!"- Sangita, London
..GETTING BACK ON TRACK...
"Having tried conventional therapy to try and combat anxiety and panic-related issues for some considerable months to no avail, I found Jo and was struck by the immediacy of relief and change which she induced both through a combination of NLP and hypnotherapy. She has an incredible ability to put you at ease, help you clearly identify and work through your difficulties and for me personally discover a renewed positivity for life and its direction, so much so, I’m now looking into NLP for my own personal development ! I found Jo’s approach very personal, empathetic, supportive and understanding and it felt like she went above and beyond that that I had previously experienced to ensure my return to my previously happy and confident self ! I wouldn’t hesitate in recommending Jo, thank you for all that you have done for me!" L.O. - Essex
...AND THEN REACHING YOUR GOALS
"I am lost for words to describe my journey with Jo. We came to find Jo in 2017 and she has been an incredible coach since. From being someone who suffered quite dramatically with anxiety, lack of self confidence and lack of being able to voice my opinion (being a pushover as some may call it) I can 100% say today that I am confident, I am able to overcome obstacles and challenges thrown at me and most importantly I am constantly improving on my communication and myself to be the best version of me. I would not be where I am without the assistance and self realisation that Jo helped me with. Thank you for being a part of my life and being so genuine with all the help and assistance you’ve provided me with over the years. Thank you." - Keyury, London
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“When I first met Jo, I was feeling extremely overwhelmed. I had recently found out that my wife was pregnant, we were in the middle of moving house, we were getting married in the summer and I had a demanding job. On top of that I was trying to find the time to complete a Masters in Business. Something had to give and I contemplated giving up the Masters, even though it meant a lot to me. Jo helped me to figure out what I valued and how to prioritise my time. I realised what works best for me. We came up with a plan and with Jo’s continued support I was able to navigate through a hectic year and emerged on the other side with not only a distinction in hand, but my relationships with my wife, family and friends in tact! In fact Jo has armed me with the tools I need to communicate better, to deal with situations I would have struggled in before, ultimately leading to an even better relationships with the people I care about. Looking back, I’m proud of the journey that I have been on, and the success that I have achieved. Jo was instrumental in that success, thank you Jo!“ Adrian Fox, Essex
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"Thanks to Jo I have my dream job. For years I have suffered with interview nerves. But I attended a couple of sessions with Jo and she gave me the confidence and calmness that I needed with stressful interview situations. As a result I not only have my dream job but I also have the tools to deal with any similar challenges that life might put in my way." - Mari, London
...AND...
Jo prepared and delivered a group mental health awareness presentation to the local community on behalf of the Sky Sharma Foundation. The presentation was well informed, thought-provoking and full of lots of valuable information including nutritional help. I feel it really helped our group on the whole for a few reasons; information as such isn’t provided in such detail on external mental health platforms and there were significant differences highlighted in the presentation amongst what mental health is and what mental illnesses are alongside a lot more. Jo is very clear and concise about the service she provides and I felt she plays a key part in aiding the cause.
Vicky Sharma, London