Fiona Sandford

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About me

Leadership Coach for Purpose-Driven Leaders Navigating Complexity, Pressure and Self-Doubt

You may be successful on paper, yet carrying more pressure than anyone realises.

Perhaps you have stepped into a bigger role and feel exposed. Perhaps you are leading through uncertainty while balancing the expectations of colleagues, boards, funders or stakeholders. Or perhaps you have lost some clarity about what you're doing and why, and are questioning what comes next.

I work with purpose-driven leaders at exactly this point: when something needs to shift, but it's not yet clear what.

Together, we create the space to think clearly, make sense of what's really going on, and move forward with greater confidence, clarity and direction.

Clients typically come to me when they are:

• stepping into a more senior leadership role

• carrying constant pressure and decision fatigue

• struggling with self-doubt despite their experience and achievements

• navigating difficult relationships or conversations

• facing organisational uncertainty or change

• questioning their direction, purpose or long-term fit

Coaching helps you strengthen your leadership, make decisions you trust and lead in a way that feels aligned with who you are.

About Me

I'm a leadership coach with more than 25 years' experience as a CEO in purpose-driven organisations.

I understand the realities of leadership when the stakes feel high: balancing competing demands, managing complex relationships, making difficult decisions and staying connected to your values while delivering results.

My coaching is thoughtful, relational, practical and grounded in real-world experience. I won't offer formulas or quick fixes. Instead, I help you step back, see your situation more clearly and develop responses that feel right for both you and the context you are working in.

I provide a confidential space where you can think openly, gain perspective and work through the questions and challenges that are difficult to navigate alone.

As one client said:

"You instilled confidence in me to allow myself to be me, unapologetically. Since we finished our sessions, I have steadily implemented all that I have learned with you. It has really helped me to become more strategic and less reactive in both my professional and personal life."

Training, qualifications & experience

  • Qualified Professional Coach (ILM level 7)
  • MBA (Master of Business Administration)
  • Charity Chief Executive
  • Over 25 years’  values driven leadership experience
  • Trauma informed practice

Member organisations

AC
Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Areas of coaching I deal with

Fees

£90.00 per session
Free initial telephone or online session

Additional information

£90 per session 

  • One-hour online sessions
  • Follow-up email after each sessions with reflections and action points
  • Monthly sessions suit most people

Flexible Coaching Package 

  • Purchase a bank of 10 hours and pay for 9. These hours can be used flexibly whenever you need them, within 10 months.

London, Greater London, WC1H

Glasgow, City of Glasgow, G20

Type of session

Online
Phone

Types of client

Adults (25-64)
Older Adults (65+)

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

Online platforms

FaceTime
Google Meet
Microsoft Teams
Whatsapp
Zoom

Social