Ali Martin

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Senior Coach Practitioner EMCC EIA
Available for new clients
Available for new clients

This professional is available for new clients.

Castle Cary, Somerset, BA7 7ET
Available for new clients
Available for new clients

This professional is available for new clients.

About me

My job as a coach is to clearly understand the challenges that are being faced within the context of that reality. In the joint venture between coach and coachee, we will create a trusted environment for exploration and endeavour, using a thinking partnership to uncover insights and understanding.

As an optimist, I believe that every individual has the capacity for change.

My job will be to provide the individual with a safe space to reboot- where you will feel heard and have time to think. A space where you can explore your thoughts, the paths before you and the options that you can take forward. In these sessions we may uncover some difficult topics and challenging blocks, however, these difficulties can be resolved not just with hard work but often with the richness of humour and playfulness.

I hold the belief that people are capable of rerouting themselves to find greater meaning and purpose in their own lives, and given the right support, to be the best possible version of themselves. My experience has shown that people are enormously resourceful. With the right support, a sense of humour prevailing, and an increasing tool kit, they can find and identify new solutions to the challenges they face.

Training, qualifications & experience


  • Coach Practitioner Course with TPC (The Performance Coach) in 2016.
  • Senior Coach Practitioner with EMCC EIA
  • 8 years experience as an Independent Coach
  • 4 years previous to that as an Internal Coach with Somerset Partnership NHS Trust.  

Member organisations

European Mentoring and Coaching Council (EMCC)

EMCC UK is part of the Europe-wide European Mentoring & Coaching Council.

Together their aim is to promote good practice and the expectation of good practice in mentoring and coaching across Europe.

EMCC is an independent, impartial and non-profit making organisation.

Other areas of coaching I deal with

  • Coaching through Divorce
  • All Clinicians working for the NHS
  • Relational Coaching   


£60.00 - £110.00
Free initial in-person, telephone or online session

Additional information

I always discuss fees with the individual client and will consider their personal circumstances.

When I work

Mon Tue Wed Thu Fri Sat Sun

I can be more flexible than this and will arrange appts as and when I can and we find mutual agreement 

Further information

I bring a wealth of knowledge, experience and understanding of working as a health professional for over 35 years, as well as being a hands-on Mum, a single parent, and maintaining a healthy curiosity about the ups and downs and complexities of both my life and other peoples.

With over 30 years of experience working in different organisations, most notably the NHS, leading both large and small teams, I have developed my skills in leadership and guidance, gaining expertise in one-to-one coaching.

My life experience has taught me that a holistic approach to coaching, looking for links between life experiences at home, work and in relationships brings about the greatest transformation in people's lives. I work with individuals who are seeking a sense of identity, resolving conflicts in relationships and looking for deeper self-awareness. Where possible and with consent, I strive to support the individual to come to a greater understanding of themselves … by recognising and identifying the internal and external influences in their life. 

I love working with people, and I relish the opportunity to help others to make meaningful changes in their lives. Together we can make a difference.

I live and work from my home in the beautiful countryside of Somerset, and am equally happy to see clients virtually or face-to-face.

Crowberry Cottage, South Street, Castle Cary, Somerset, BA7 7ET

Type of session

In person
Home visits

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit , or contact this professional directly

Wheelchair user access
Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a Life Coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the Life Coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Online platforms

Google Meet
Microsoft Teams