About me

Coaching enables and supports a person to look honestly at the thoughts, beliefs and behaviours that affect them - whether unconsciously or not - to work with them and to shift them where necessary to create the change they seek. I believe that we can all achieve more than we believe is possible and have seen first hand the huge power in voicing your goals, concerns and doubts to a coach who is totally focussed on you.

What could you achieve with focus and support?

You might want to build confidence in a particular area, to make a big life change, reach a career goal, create better relationships or to identify what you want to do with your life.

We will work together to identify goals, discover obstacles and opportunities that exist and equip you to move forward with confidence and clarity.

My work is grounded in a passion for motivating and inspiring people and organisations to set and surpass high expectations of themselves. Clients come to me both personally or professionally with issues including connecting, communicating and building relationships, fear, self-confidence and handling challenging relationships.

Training, qualifications & experience

I am an Accredited Coach (accredited by RD1st and Culture at Work)

A member of the Association for Coaching

A coach and facilitator on She Leads Change, a tailored, transformative leadership
programme for women driving change and innovation

On the Leadership Coaching Panel for Publicis Media

I draw on 18 years of experience experience of successfully leading, coaching and training teams, developing broad networks and organising high-level events with UN, NGO, government and business organisations on humanitarian relief & development, sustainability, climate change, the arts and gender equality.

Recent roles include Interim Executive Director and Chief Operating Officer of UN Women NC UK, and Director of the Aid & International Development Forum and Climate Action.

A Ski Club of Great Britain voluntary ski leader

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.


We will build a coaching relationship designed to be flexible and to fit around you, while giving you the support to achieve what you want.

I offer a range of coaching packages enabling us to work together for two, three, six or twelve months and I offer a free initial consultation call to identify how we could work together, whether we are suited, and the best programme for you.

Visit my website www.abettergood.org to find out more, or book your free consultation here: https://www.abettergood.org/schedule

Feel free to contact me with any questions!



Type of session

In person
Home visits

Practical details

Sign language Unspecified
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified


I am available for new clients from the 8th March 2019. You can see my availability and make an appointment here: https://www.abettergood.org/schedule


Sula Bruce

Sula Bruce