George Maxwell

My name is George Maxwell and I am a Coaching Psychologist, Life Coach, and CBT and EMDR trained psychotherapist.  As a Coach, I specialise in psychological wellbeing, self-development, transition, and performance improvement.  Since becoming a coach in 2019, I have had the pleasure of coaching people to excel across a range of contexts, from business and industry, to the performing arts, and to professional sports.

We can use coaching to enhance any aspect of your life, but there are some areas in which I specialise:

• Positive Psychology and Wellbeing.  The science of positive psychology was developed to understand how we can learn to enhance positive feelings and learn to thrive in all areas of life.  I can show you how to identify your key character strengths, boost mood and motivation, and direct your life in a way that fits with your personal values.
• Mid-life transformative coaching.  As your work and home-life responsibilities evolve, it's not uncommon for people to begin to evaluate what really gives life meaning.  Using an Acceptance and Commitment Coaching framework, I can show you how to connect with your values, defuse from limiting beliefs and redirect your energies into your life's purpose.  Whether this relates to career change, health or physical transformation, or deepening the quality of your relationships, mid-life transformative coaching can give you what you need to make the next years of your life really count.
• Motivational coaching.  The science of Self-determination theory shows us how the fulfilment of the basic psychological needs of autonomy, relatedness, and competence can move us towards fully intrinsic and valued levels of motivation.  If you know what it is that you want out of life, but struggle with motivation, then Self-determination informed coaching may be for you.
• EMDR-based coaching for performance.  You may have heard of EMDR being used as a treatment for PTSD and anxiety-based conditions, but did you know that it can also enhance positive performance?  I have used EMDR to improve performance outcomes with professional sportspeople, business executives, and actors in the performing arts.  

I pride myself on delivering evidence-based coaching techniques, in a down-to-earth and personable way.  My approach is about empowering you to move in the direction of your values, and to provide you with the skills and information that you may need to overcome your challenges.  I am trained in the GROW model of coaching, hold an MSc in Positive Psychology, a PGDip in Cognitive Behavioural Psychotherapy, and have accreditation with the EMDR association UK and the British association of Behavioural and cognitive psychotherapies (BABCP).  All of this means that I am able to offer a truly multimodal and tailored approach to your coaching goals.  

I offer in-person coaching from my office on Rodney Street in Liverpool city centre, and online sessions as needed.  I uphold the ethics of my professional body, the British Psychological Society, and robustly maintain your right to confidentiality and quality of service throughout the coaching process.

If this piques your interest, then I offer an hour-long completely free consultation session.  Coaching is an investment in yourself, so I want you to be certain that I am the right coach for you before you commit.

Any questions?  Feel free to get in touch.

Positive Psychology Coaching

Undertaking any form of coaching or self-development is an investment in yourself in terms of time, effort, and money.  I offer a full hour free consultation session to ensure you can get the most out of our work together.  You can talk about your objectives for coaching and explore whether you feel that I am the right coach for you before you commit.