About me
“Change is inevitable, but transformation is a choice.”
Sometimes you know something needs to change – but you're not quite sure what or how to get there.
I'm Ferhana, a Transformative Coach, ADHD Coach, and Business Psychologist. I work with people who are navigating change, identity, confidence, career transitions, and leadership. Together, we create space to slow down, make sense of what's going on, and explore what might be possible next.
I have a particular interest in supporting neurodivergent professionals and leaders, especially those who have discovered ADHD later in life. Many people come to coaching after years of feeling different, masking, overcompensating, or wondering why things seem harder than they should. As a British South Asian Muslim woman with lived experience of ADHD, I understand how our intersecting identities play a part in this and consequently how we perceive, navigate, and lead change.
That’s why my coaching is informed by an intersectional lens, where I create an affirming and powerful space where every part of you is welcome: a space to better understand yourself, work with your strengths, and build a life and career that feels more aligned with who you are.
Whether you're building confidence, navigating a transition, advocating for your needs, or seeking a life more aligned with your values, I'm here to help you think differently, challenge what's holding you back, and move forward with intention.
If this resonates for you, feel free to book a complimentary 30-minute exploratory conversation.
Training, qualifications & experience
- I am a certified Transformative Coach, accredited by the International Coaching Federation (ICF) and European Mentoring and Coaching Council (EMCC), which upholds the highest global standards in coaching ethics and practice. This form of coaching combines systems-level insight with a practical, human approach to change and transformation.
- In addition to my core training, I am completing a certified course to become an ADHD Coach accredited by the Association for Coaching (AC) and Universal Coaching Alliance (UCA). This includes training in executive functioning strategies, time and energy management, emotional regulation tools, and strengths-based coaching approaches.
- I hold an MSc in Organisational Psychology from Birkbeck, University of London. I am also a trained Mental Health First Aider, reflecting my commitment to supporting wellbeing alongside performance.
- My career background includes 15 years of experience leading culture and transformation across global organisations in financial services, technology, and publishing. I have also actively sought career pivots - from expat features writer to project management to business psychologist and inclusion specialist and eventually coaching - so I understand the power and benefits of a squiggly career! Finding the joy, clarity, and autonomy in change is what I support my clients to access and sustain.
Areas of coaching I deal with
Fees
£50.00 - £100.00
Additional information
Free initial 30-minute discovery call.
I tailor packages to suit your needs, and my prices reflect this. I offer a sliding scale to make coaching accessible.
When I work
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Further information
Testimonials
I’ve worked with incredible leaders - here’s what some have said:
“Ferhana coached me at a point where I felt genuinely stuck. As a neurodivergent person from a minority background, I’d been carrying years of self-doubt and imposter syndrome that made change feel out of reach. What set her apart was how attentively she listened and how deeply she understood my lived experience. She created a space where I could speak openly, helping me dismantle long-held assumptions and challenge myself in ways that felt grounding rather than overwhelming.
Following our work together, I shifted direction in my career and stepped into a new role with far greater confidence. The impact has been lasting – on both my self-belief and my trajectory.”
- Erdinç, Product Manager
“My first coaching session with Ferhana exceeded all expectations! In just one hour, we explored key areas around the change I wanted in depth - and her ability to ask the right questions at the right time helped me to unlock a level of clarity, intention, purpose and meaningful next steps, that I had been seeking for some time. Ferhana authentically created a safe, compassionate and non-judgemental space, allowing for a transparent and honest conversation to flow, which helped me to deep dive into certain areas of thinking with a sense of trust. She did this maintaining a soft structure to achieve tangible, actionable outcomes.
For anyone considering coaching, Ferhana is an exceptional thought-partner/coach and truly impactful in supporting your transformation journey.”
- Kanwal, Muslim Women Connect Mentor
“I’m very lucky to have experienced Ferhana’s coaching style over three sessions. I can say without doubt it is a great balance of understanding through empathy and gentle guiding when necessary. She creates a space that goes beyond surface-level reflection, helping you explore underlying patterns, beliefs, and perspectives in a way that feels both safe and thought-provoking.
Ferhana’s coaching sessions encouraged me to identify and develop individualised strategies to overcome challenges and embrace change. Beyond the sessions, Ferhana has helped me to develop the ability to identify patterns and reasoning for myself. ”
- Hasti, CIPD Level 5 HR Professional
