Rashida Noray

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About me

I am a coach and the founder of Own Self Coaching, specialising in working with ambitious, high-achieving women who are brilliant at showing up for everyone else, but struggle to find the time, space, or energy to do the same for themselves. 

My practice is designed for women who are used to the feeling of spinning plates, constantly pushing through anxiety simply because pushing forward feels like the only option. You might be so lost in the momentum of the climb that you don’t recognise your own burnout, feeling like you flourish or shrivel by the acknowledgement and praise of others. Slowing down to actually unravel your goals might feel impossible, and while you have the motivation and willingness to change, deep-seated limiting beliefs keep hijacking your consistency. Yet, despite the overwhelm, you know you want more, whatever "more" means to you, and you are finally ready to take responsibility for making it happen.

I built this practice because my own lived experience mirrors this exact journey. Having spent over a decade building creative platforms and navigating my own path to the senior executive level, I intimately understand the relentless drive it takes to succeed. I also know first hand that this climb is rarely linear. It is often plagued by imposter syndrome, exhausting anxieties, and the persistent, quiet fear of never being quite enough. I know what it takes to step out of that cycle and rebuild a foundation of self-trust, and I am here to partner with you to do exactly the same.

In a deeply confidential, judgement-free space, we will focus on rebuilding your internal architecture so you can finally stop following the script. We will do the quiet, difficult work of challenging those self-limiting stories, restoring your self-trust, and helping you take the pen back to write your next chapter with Direction, Clarity, and Focus.

Training, qualifications & experience

I am a Certified Coach through the Association for Coaching and hold continuing coach education credentials from the ICF.

My coaching practice is uniquely informed by my own lived experience in demanding leadership roles. Over the last decade, I have served as a Managing Director and Chief Operating Officer, leading multi-disciplinary teams and delivering large-scale global programmes. This background gives me first hand insight into what happens when we tie our sense of safety and identity entirely to our external achievements, and what it takes to rebuild that foundation from within.

Areas of coaching I deal with

Fees

£115.00 - £595.00
Free initial online session

Additional information

Coaching with me isn’t about quick fixes; it’s about deep, transformational shifts. I offer structured coaching packages designed to meet you where you are:

  • Complimentary Discovery Call (45 minutes): I invite all prospective clients to start here. This is a no-obligation space for us to explore where you are now and ensure my coaching style is the right fit for your current chapter.
  • Own Self Discovery Session (£115 per 45-minute virtual session): An introductory deep-dive perfect for identifying key areas of focus and setting the foundation for your next steps.
  • Own Self Journey (£595 for 6 x 60-minute sessions): A comprehensive, supportive package to guide you through a transformative process. We will explore your values, quiet your self-doubt, and develop a personalised, sustainable roadmap for your life.

When I work

Mon Tue Wed Thu Fri Sat Sun
Early morning
Morning
Early afternoon
Late afternoon
Evening

Further information

My coaching philosophy is rooted in a simple truth: you do not need "fixing" because you are not broken. You are already wildly capable, and your achievements speak for themselves.

As ambitious women, we spend years pouring our energy into climbing the ladder, growing our careers, and stabilising everyone around us. We hustle to reach the "safety net" of success, only to realise we've neglected our own internal foundation along the way. My role is to act as a compassionate but objective sounding board for your whole life. We will not use corporate jargon or generic "empowerment" strategies. Instead, we will do the quiet, difficult work of challenging your self-limiting beliefs so you can reclaim your story and confidently write the next chapter on your own terms.

South Croydon, Surrey, CR2

Type of session

Online
Phone

Types of client

Young adults (18-24)
Adults (25-64)

Online platforms

Google Meet