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About me

A warm welcome to my page! People choose to work with me for a variety of reasons, but usually there’s a frustration or niggling doubt that you aren’t quite living the life that you desire.  I'm here to help unravel what’s causing this, and then to provide the tools and coaching to help you move forward to wherever it is that you want to go.


Areas that I have successfully helped my clients with include:

  • Getting out of a rut and making changes, including career change.
  • Dealing with high-functioning anxiety.
  • Overcoming perfectionism and the problems this causes.
  • Increasing confidence.
  • Discovering personal values, and learning to live by them.
  • Overcoming imposter syndrome.
  • Overcoming procrastination and fear of failure.
  • Improving work performance.
  • Facing a challenging situation that is causing stress or anxiety.
  • Balancing performance and wellbeing.
  • Improving health and fitness, and weight loss.

My coach style is to listen and learn more about your situation and then plan a programme tailored just for you. It will usually involve learning key mindset-skills (such as cognitive behavioural coaching), so that you become more aware of how your thoughts and negative beliefs may be holding you back, and discover new objectives and healthier ways of thinking that take you towards your goals. I might also introduce some mindfulness and self compassion coaching, if appropriate for you.

Perhaps you are accomplished at your work, and yet feel you aren’t good enough and that it’s only a matter of time before you get found out.

Or you want to change jobs and/or career and don’t know where to start.

Maybe you are struggling to enjoy your success, however hard you work.  Perhaps there is a niggling feeling about imposter syndrome, lack of direction, or low confidence.

This might show up as needing to do things perfectly, overworking, fear of criticism and failure, or it could fuel procrastination. These traits are more common than you think!

Or perhaps you want to make a significant change in your life. Some clients come to me with no idea what they want to do next, whilst others know where they want to go and need help getting there. Often unhelpful beliefs and habits have previously held them back from moving forward towards their desired goal.

If any of this sounds like you, then let’s have a confidential conversation.  You can message me for a free initial Zoom consultation and we can take it from there.



I previously worked in large companies before becoming a successful entrepreneur and award-winning businesswoman of a small business, but despite this I spent many of my early working years with low self esteem, which for me led to perfectionism and anxiety.  I started my career working for Government Ministers in Westminster, before moving into PR and Marketing, working in television and radio.  But I had an itch to be an entrepreneur and that took me on a journey to set up a business, working with my husband and growing it into a large and award-winning tourism company.

I went on to win the East of England Businesswoman of the Year Award, and to mentor new businesswomen. But whilst success came to me, low self esteem and perfectionism drove me to work harder and harder until I eventually reached burnout.  That wake-up call taught me many life lessons. I’m now grateful for it. I learnt CBT (cognitive behavioural therapy), how to meditate, started practicing daily yoga, developed self-compassion and brought a happy balance to my life!

Now I help people from all walks of life to achieve success, in balance in other areas of their lives so that they can feel happier and more fulfilled.


I offer a free 45 minute introductory session by Zoom, Skype, Facetime or phone so that we can both see if coaching is going to be helpful to you. The rapport between you and your coach is important and thus free taster session gives you an opportunity to see if I’m right for you.

In this session we’ll:

  • Find out where you currently are in your life
  • Explore what you might like to work on
  • Gain a better understanding of where you’d like your life to be and what your values are
  • Consider any obstacles, barriers, beliefs and thoughts that are holding you back from making changes
  • Give you a opportunity to ask questions and find out more about my coaching

Training, qualifications & experience

I am a member of the Association for Coaching and trained at the Centre for Coaching in London.

I specialise in the following areas, because I find them most effective for my clients:

  • Cognitive Behavioural Coaching
  • Acceptance and Commitment Therapy (ACT) Coaching
  • Mindfulness Coaching
  • Self-Compassion Coaching

My qualifications include:

Certificate in Coaching

Primary Certificate in Performance Coaching

I have regular Coaching supervision and continue to develop my skills and knowledge.

I have 12 years experience as an entrepreneur and business leader, founding a start up company in 2006 and growing this into a highly successful and respected award-winning Suffolk business. During that time I ran it with my husband and this brings a unique perspective to my business coaching.

I won the 'East of England Businesswoman Entrepreneur of the Year' in 2011-12 and am a motivational speaker at business events. I have been a Board Member of Suffolk Businesswomen, Chairman of my local business association, and I am passionate about providing opportunities and support for women in business.

I am a Mentor for the Prince’s Trust, mentoring young people who are starting up their own businesses.

I also have an interest in health and wellbeing.  I enjoy running and cycling, eating healthily, and looking after the mind-body connection.

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Photos & videos


From £70.00 to £85.00
Free initial online session

Additional information

I offer a free and no obligation 45 minute introductory session. This is so that we can both see if coaching is the right path for you and will help deliver the results that you would like to see in your life.

Sessions usually take place on Zoom, Skype or Facetime. This gives you the freedom to be at home somewhere quiet with a cup of tea, or, if you are at work, to find a quiet meeting room where you won't be disturbed. It also means you have no travel time, so you can more easily fit it into your day!

Sessions cost between £70 and £85, as follows:

1 session 'pay as you go': £85

4 session package: £320 (£80 a session)

6 session package: £450 (£75 a session)

8 session package: £560 (£70 a session)

I recommend a package of four to eight sessions, once a fortnight, but I try to be flexible if you have different requirements.

Further information


“Naomi is a life coach who does more than just “talk”. She listens, inspires and mobilises her clients into action in a somehow gentle yet incredibly powerful way.” VA

"I’d managed to get myself stuck in a rut, through coaching sessions with Naomi I’ve managed to increase my confidence in my decision making again. Naomi is an extremely good listener and with the combination of this and her suggestions I’ve managed to recalibrate my thoughts and worries and move forward. I’d highly recommend using Naomi." E.N.

"Naomi is understanding, kind and patient. She had many suggestions on how to improve my situation. Fully recommended." M.K.

"Sessions with Naomi increased my confidence and were invaluable in helping to prep for meetings on contentious subjects in a safe and fun environment!" S.S.

“I was incredibly nervous before my session, knowing I would have to speak and go deep into my dreams (which can sometimes feel uncomfortable “thinking big”). Naomi instantly put me at ease, and I quickly realised that what seemed like unrealistic and daring goals are actually absolutely possible. Naomi is practical, and this fused with thinking big brings the “hows”, “whens” and “whys”.

“Naomi’s practical approach along with the homework has brought me much closer to implement action steps for my dreams and goals. She also helped me sift through the confusion of ideas and possibilities that, although possible, had been slowing me down and holding me back from achieving the big stuff.

“Naomi doesn’t beat around the bush. She listens. Whilst she doesn’t make decisions for you; she helps you navigate the jumble and confusion and march straight on with what does serve you. Naomi is inspiring and will set off a spark within you to move forward in a very realistic and practical way.” VA

"I had the pleasure of working with Naomi Tarry via the Suffolk Chamber of Commerce when she was introduced to me as a business mentor. It was so good to have a confidante, a successful entrepreneur, who made me feel completely at ease. I could discuss a variety of business objectives and ideas, which I hadn’t had a chance to implement. However, I found, being able to talk these through with someone with extensive business expertise, enabled me to expand my ideas, prioritise the most important areas for business growth and therefore reach certain goals. Thanks to Naomi, her mentoring skills have helped me take my business to the next level." S.W.

“Naomi is a compassionate, intuitive and inspirational coach who through her thought provoking targeted questions and vast life experience has helped me to clarify my thoughts on my career transition and find practical steps to move me towards my goals, dreams and life purpose. Her personal experience from so many industries, like business and media, makes her also a caring and strategic mentor. Naomi is an incredibly talented, natural coach that helps you bring your vision to life - and I cannot recommend her enough.” VA



Key details

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Type of session

In person
Home visits


Naomi Tarry MAC

Naomi Tarry MAC