About me

Hi I’m Juliette and I help women recognise their gifts and strengths, release the mental blocks and fears which are holding them back, and develop the confidence to create a fulfilling life and career they really love.

I take a very holistic approach and look at you as a whole person and how your career fits in with the lifestyle you want to lead. We can work together to help you discover what really lights you up and gives you a deep sense of purpose.

Coaching can help you!

Let's discover what really lights you up and gives you a deep sense of purpose, our sessions can help to identify careers or business ideas which fit with who you truly are and what you're best at, and overcome those negative thoughts which are holding you back from taking action! Learn to say no and put effective boundaries in place to protect your time and energy, and ditch burnout and create new healthy habits that help you feel happier and more fulfilled. Coaching will help you to find focus and create an action plan, learning tips and strategies for coping with your day job in the meantime, whilst you plan your escape!

Who is career coaching for?

I have worked with all kinds of people from all sorts of professional backgrounds, including Event Organisers, University Academics, Project Managers, HR Executives, Marketing Managers, Strategists, Designers and Yoga Teachers.

Some are still in full time employment, some are taking a career break and some are freelance, but what they all want is to discover their calling in life, do something they truly love and create more balance in their lives.

How do I work?

I am based 100% online and work with clients across the UK via Zoom.

Why work with me?

I know how important this is to you because I’ve been there and know exactly how this feels. I’ve experienced the daily grind of dragging myself to a job where I was always a square peg in a round hole. I longed to feel more fulfilled, valued and authentic, but instead just felt unhappy, exhausted and lost.

However working with a coach gave me the support and guidance I needed to discover what my strengths and values were, re-build my confidence and help me to see what I was really capable of. And I want the same for you too!

Training, qualifications & experience

I am an Accredited Coach with the Association for Coaching, licensed FireworkTM Career Coach, and a graduate of the Pure Coaching Academy, run by one of the UK's most successful life coaches Carole Ann Rice.

I am also a certified Positive Psychology Practitioner (known as 'the science of happiness') and have studied with two of the field's leading experts, Miriam Akhtar and Dr Chris Johnstone.

The tools and practices that are taught as part of this rapidly growing area of psychology, have made a huge difference to my own happiness, wellbeing and quality of life, and now I love to blend these tools into my coaching sessions so that my clients can feel the benefits too.

Prior to re-training as a Career Coach and moving to Brighton in 2015, I worked in London for 14 years in advertising and marketing. My own personal experience of burnout and career change has given me a deeper understanding of the issues my clients are facing, and now drives me help other women create a life and career that gives them a sense of purpose and happiness.

Member organisations


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Do any of these sound familiar?

‘I’m not good enough, I feel stuck in an unfulfilling job, I wish I could discover my passion, but I don’t even know if I have one, I often struggle with confidence and hear a voice in my head saying ‘I can’t do this’ or "I wish I had been braver and taken more chances. Maybe ‘doing something you love’ is just a daydream, and I should accept my lot, I want to do something each day which actually matters, and not just contribute to my boss’s bottom line, I feel overwhelmed and stretched in a million different directions trying to do everything...”

If so, then you’re in the right place - I can help!


Free initial online session

Additional information


I use a coaching programme called FireworkTM.  It typically takes about 12 sessions to get through the whole programme, and the number of sessions per month depends on the client but once a fortnight tends to be a good rhythm. We go through 3 phases called Explore, Dream and Discover:

1. The Explore phase helps you find clarity around what is most important to you both in your work and in your life. You get a clear picture of yourself which helps you to make better informed choices about your potential career path, and how you want your life outside of work to look like too. You work through fascinating and thought provoking exercises in between your coaching sessions and we then talk through your answers to highlight the most important information about you and what you really want.

2. In the next Dream phase, you come up with some inspiring new career options. And because you now have such a good understanding of yourself and your true desires from the earlier Explore phase, you can make well informed decisions about whether these options are a good match or not.

3. Then finally in the Discover phase, you’ll decide on an option that’s the best fit, and put together an action plan to get you to your goal.


For 1:1 coaching, I offer either an up front payment of £999 (save 10%) or a monthly instalment plan of £185 which spreads the cost over 6 months. Payment covers all your coaching sessions, learning materials and unlimited email support between sessions. If at any point you decide that the programme is not working for you, you can cancel with 1 month's notice.

I also offer this programme as a self-study, online course for just £499.  Just visit www.juliettedykecoaching.com/the-career-change-formula to learn more.


Just click on the 'Message Me' button to get in touch and arrange your free 15 minute Career Breakthrough Call to learn more, ask any questions and see if coaching is a good fit for you.

Remember that coaching is an investment in yourself. The work that we do together is transformational work which creates long lasting, positive change (unlike spending money on a 'quick fix’ which may make you feel better at the time, but doesn’t get to the root of the problem).

I also understand that coaching might be completely new to you. Feel free to read my FAQ's page and I'm very happy to answer any questions via email.


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

I work with clients across the UK online via Zoom. Appointment times are currently available on Tues-Fri 11am to 4.00pm.

Further information

Please see what my previous clients say on my website, Client Love!

East Sussex

Type of session


Types of client


Online platforms



Juliette Dyke

Juliette Dyke