Cheryl Binnis

Hello, I'm Cheryl. Thank-you for taking the time to look at my profile.

I'm a qualified Transformational Coaching Specialist, Master level life coach, neuro-lingiustic programming (NLP) practitioner and clinical hypnotherapist. I'm also a sports massage and soft tissue therapist, which enables me to work with both the mind and the body where this will get the best results for clients.

I'm passionate about both the mind and the body, and my mission is to help people step up their mental and physical fitness so that they can think, feel, move and perform better. I work with competitive sportspeople (including Brazilian Jiu Jitsu practioners, boxers, weightlifters, golfers, runners and footballers) who want to improve their performance in competitive sporting events, by honing their mindset, channelling their nerves and staying focussed, so that they can perform at their best on the day.

I run a mind and body practice which you can read more about here: https://www.resetmindandmassage.co.uk/

I also help clients to deal with fears, phobias, bad habits, emotional eating and giving up smoking.

I offer a highly focussed two hour session combining mindset coaching with clinical hypnotherapy, designed to help you perform at your very best in your sporting competition, match, fight or tournament. I have worked with competitive boxers, BJJ practitioners, golfers, football players, tennis players and runners. This 2 hour session costs £175 and is best completed the day before your big event.

What my clients have to say

"I saw Cheryl with reference to my performance as an athlete for competing in Brazilian Jiu Jitsu. Her help and hypnotherapy treatment was pivotal in my success in acquiring 5 gold medals and silver medal over two competitions. I had previously competed at many other tournaments but without anywhere near as much success, with my nerves getting the better of me. The emotional control over myself within a competition environment is what truly mattered to me and it was with Cheryl's help that I was able to harness my full potential and compete the way that I wanted to and on my terms, using the adrenaline and pressure as a catalyst to high performance rather than as a distraction. Cheryl's work has helped me over 2 competitions and is truly game changing. Would highly recommend to anyone looking for help achieving their own goals and overcoming mental barriers".

Lewis P, Competitive Brazilian Jiu Jitsu practitioner (hypnotherapy client)

"Cheryl is an excellent coach, she gives sound, well thought through, constructive support and challenge. She does so in an intelligent and structured manner. She has a real ability to see the bigger picture and help you break things down into logical and manageable steps. She has given me pragmatic guidance over the years that has always had my best interests at heart and has really taken into account my personal and professional situation. She’s also really motivating, inspiring people she works with to be the very best they can be, including pushing yourself out of your comfort zone when necessary."

Sarah James – Head of Insight, LV=, Bournemouth


"Cheryl believed in me so much and encouraged me. That gave me confidence and courage to try even things that I have not done before. I feel energized and smart just because she thought highly of me. Cheryl is qualified and smart. And seeing the faith she had in me, made me so motivated".

Grace Banda, Executive Director – Barefeet Theatre, Zambia

“Cheryl is an extremely supportive and constructive coach. She has helped me to identify and maximise areas of strength and supported me in finding solutions for any problems/concerns I have encountered. She has encouraged me to move outside of my comfort zone, to take on new challenges and continue to develop my skills. Her guidance has led me to some fantastic opportunities”

Kate Morris – Insight and Analysis Manger, LV=