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Catherine Callender - Authenticity Coach & EFT Practitioner

London E2 & N7

About me

Is this you?

You're a passionate, intelligent individual that knows what success looks like on paper. But you're unhappy. This feeling has been there for a while, and although it’s intensity may eb and flow, deep inside you know that something needs to change.

You may or may not know what that change looks like. It might be relocating, a completely different career, travelling for a while, or something else. Or you know that the life, business or career you have, has the potential to be amazing, if only you could stop getting in your own way.

You might already be doing something that you adore, but you feel as though you are losing yourself within it and are craving more space to check in with yourself, have more fun and ease, as that was the point in the first place.

How I support you

I'll work with you to connect with who you really are, what‘s important to you, your unique gifts and how you really want to spend your life. I’ll support you listen to your instincts, explore what you crave and long for, and to restore your sense of self; allowing you to make choices and decisions in your life that you connect with authentically.

I understand the internal battle between what you want, what you fear, and what you believe you 'should' be doing, that can leave you feeling disconnected from yourself, and exhausted.

Who are you really? That part of you that comes alive when nobody is watching and you're not worrying about being judged.

I offer you a non- judgmental space to be completely yourself in while we explore your passions, fears, brilliance and dreams.

Who I work with

You really do believe that your life can be better.

You are ready to confront yourself, your idea's and your beliefs about yourself and the world around you.

You are open and receptive to challenge and with being uncomfortable and vulnerable sometimes.

You have both the space and the desire to put the work in.

You want to put the time in between sessions to make the most of our time working together.

Email Me or contact me on 07547 236344 for a free, no obligation 30-45 minute coaching conversation to find out how we can work together.

Where I work: I work in two locations for face to face sessions and globally via Zoom or Skype.

Bethnal Green, in East London which is near to, Bank, Liverpool St, Shoreditch, Hackney, Stratford, Bow, Mile End, Leyton, Leytonstone, Limehouse, Stepney Green, etc.

Upper Holloway - Easily Accessible from Holloway, Archway, Crouch Hill, Islington, Highgate and Tufnell Park.

Training, qualifications & experience

My Experience

I've been coaching privately since 2012 - My clients have included CEO's, Business Owners, Life Coaches, Actors, Composers, Travel Writers, Musicians, HR Managers, Health and Well-being Practitioners, Senior Managers and Teachers.

I'm also a freelance Coach at Sanctus - Supporting Mental Health in the Workplace

Confidence and Self Esteem Workshop Facilitator

Mindfulness Group Programme Facilitator

Transitions Group Coaching Facilitator

Employment, Training and Education Coordinator in the Charity Sector

Online Coaching for a Global Online Therapy Company

Recovery Coaching for an Addictions Charity

Training and Qualifications

Personal Coaching Diploma – Distinction - The Coaching Academy

EFT Practitioner – The EFT Centre

Certificate in Humanistic Counselling Skills - The Gestalt Centre

NLP Practitioner – NLP Dynamics

Social Science Degree - University of Westminster

Solution Focused Brief Therapy

I have undertaken additional training in the following:

Mindfulness Coaching
Confidence Coaching
Existential Coaching
Energy Coaching
Holistic Coaching
Compassionate Communication
Sensory Processing for the Highly Sensitive
Resilience Coaching
Motivational Interviewing
Advanced CBT
My Coaching Diploma is Accredited by the International Coaching Federation
I am a professional Member of and Accredited by, the Association for NLP


Member organisations


The Association for NLP

The Association for Neuro Linguistic Programming (ANLP) is a UK Association for NLP Professionals.

Other areas of coaching I deal with



Career Transition

Coaching for Newly Qualified Coaches

Life Transition

Reinvention Coaching

Pain Management (EFT)

Travel and Work Sabbaticals

Thriving as an Introvert

Photos & videos


My 3 month Personal Coaching Programme includes:

  • An initial coaching conversation
  • A focussed pre coaching questionnaire
  • 6 one hour personal coaching sessions
  • Email support between sessions
  • A post coaching review

investment: £596

For a deeper level of transformation, my 5 month coaching programme includes 10 fortnightly coaching sessions and all of the above.

Investment £890.

Instalment options are available for both packages. **Please contact to enquire about my sliding scale.**

Individual top up sessions are also available post completion of the three month and five month coaching programmes at a fee of £90 per session.

Clarity Sessions

One off 90 minute Clarity sessions are available at a fee of £160

Clarity sessions are designed to raise awareness, increase clarity and deepen your understanding of your goals, the obstacles you may need to work through, and the paths you could take to get there.

During these 90 minutes we will explore your ideas, give them structure and define them in a way that feels authentic and in-tune with you .

By the end of the session you will leave with clear actions, and starting point of what to do next. You can find out more about clarity sessions here: www.authenticitycoaching.com/clarity-sessions.html


I use a blend of EFT and Coaching to support the people I work with, to delve deeper into any emotional blocks that are getting in the way of their progress, so that they can approach their goals with excitement, energy, enthusiasm and a fiercer belief in themselves.

Individual 60 Minutes EFT sessions are available for £75 per session. A full wellbeing assessment will be required before EFT sessions commence.

If you have been diagnosed with or suspect you may have a pre-existing medical condition you should consult your GP for advice, diagnosis and treatment and always inform your health professional before starting any alternative or additional therapies, treatments or making any major changes in your diet or exercise programme.

Further information

What clients have said about their coaching experience with me.

- Catherine has been an enormous help to me in my professional and personal business. Her gentle, patient and dedicated coaching has enabled me to see and successfully remove blocks and unhelpful beliefs that were holding me back. At the end of my first block of sessions, I was proud to say we had ticked off every item I had on my initial wish list. I continue to work with Catherine and highly recommend her coaching services.  - Mark Field - Actor, Director and Communications Trainer. -

"My coaching sessions with Catherine have given me insight into my current beliefs about myself and the world around me. Catherine is extremely professional and expresses upmost empathy during coaching sessions. I would recommend Catherine especially for those who have a stressful job or own their own business."  - Daniel O'Shaughnessy - The Naked Nutritionist , UK

"I would recommend Catherine to anybody. She is the most instinctive, warm and analytical person, an amazing listener, and combining all these skills made her a key element in redefining my career goals and life objectives. She develops a real session plan tailored to your needs, always spot on. Every session was a pleasure and it did help me to make the right choices regarding my next career move!" - Gabrielle, Travel Writer - Portugal

I found the authenticity course I did with Catherine to be invaluable. We worked together in identifying what my values are – both in and out of work situations – which have therefore helped to me understand what I respond to, and have helped me to recognise my behaviours moving forwards. I felt comfortable talking to Catherine in a non-judgmental, safe space , and found the sessions to be pro-active and collaborative in working towards my own personal goals. Can thoroughly recommend, as I feel I now approach situations from a stronger place thanks to our sessions.  - Tony Rochford, Director in Television

"I had coaching sessions with Catherine during a time when I needed to re-evaluate my career path and start making progress towards a way of working that I find enriching and fulfilling. Catherine's non-judgemental manner, plus her clear experience, helped me refocus on what I need to do to build the kind of working life I desire and I have begun to make significant changes, both practically and in my outlook. I recommend Catherine to anyone open to finding their own answers with the support of a calm and creative coach"
-Tracy, Volunteer Manager - U.K

My sessions with Catherine empowered me to take action in areas that I had passion but lacked confidence. Catherine helped me build my confidence by working with my strengths and successes and how I can use those to reach the goals that I struggled with. The coaching process with Catherine allowed me to generate so many options that my goals appeared possible and even easily achievable" Alex, Personal Coach - UK

My sessions with Catherine were really helpful in identifying useful habits and methods that I could expand on, to help express myself both creatively and emotionally. This has helped me focus on my strengths and shore up my weaknesses. I feel that my approach to work and life has become more authentic and, as a result, more effective." Dom - MMA Fighter and Coach, UK

Bethnal Green

Upper Holloway

Type of session

In person
Home visits

Practical details

Sign language
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access


Monday to Thursday 10am to 7.30pm, Friday 10am to 5pm, Saturday 10am to 2pm

Catherine Callender - Authenticity Coach & EFT Practitioner

Catherine Callender - Authenticity Coach & EFT Practitioner