Ana Martin

I’m Ana Martin, a transformational life coach and the founder of Inner Reframe®, an approach designed for people who understand their patterns intellectually but still find themselves repeating them.

My background combines years of professional experience as a lawyer and legal manager with training in coaching and NLP. After many years working in demanding professional environments, I became increasingly interested in why insight alone often isn’t enough to create lasting change - and why people can know exactly what they are doing, yet still feel unable to respond differently.

That question became the foundation of Inner Reframe.

How I can help: I work with people who feel stuck in recurring emotional, relationship, or life patterns, particularly when they already have a good level of self-awareness but still struggle to create meaningful change.

Sessions may help you explore areas such as:

• Repeating unhealthy relationship or emotional patterns
• Limiting beliefs and deeply held assumptions about yourself or other people
• Self-worth and confidence
• Fear of change, rejection or failure
• Feeling stuck between the life you have and the life you actually want
• Protective behaviours that once helped you cope but now hold you back
• Difficulty trusting yourself or making decisions
• Patterns shaped by earlier experiences that continue to influence present-day choices
• Goals that may be driven more by fear, safety, or past experiences than by what you genuinely want
• Building new emotional and behavioural responses rather than simply understanding old ones

My approach: Inner Reframe is a deeper approach to coaching that looks beneath surface-level habits and goals.

Rather than focusing only on what you should do differently, we explore the beliefs, emotional patterns, expectations, and protective responses influencing the way you interpret situations and navigate your life.

The aim is not simply to gain more insight. It is to help you develop a different internal framework so that new choices and responses begin to feel more natural and accessible.

My work is collaborative, reflective and practical. I don’t believe in telling people how they should live their lives. Instead, I help clients understand what is driving their current patterns, clarify what they genuinely want, and practise the internal and practical shifts needed to move towards it.

Sessions: I offer one-to-one transformational coaching for adults, with sessions available:

• Online
• In person in London & St Albans

You can begin with a short discovery call to discuss what you would like help with and whether my approach feels right for you.

Inner Reframe may be particularly suited to you if you find yourself thinking: “I understand my patterns, so why do I keep repeating them?”

• Repeating relationship and emotional patterns
• Self-worth and confidence
• Limiting beliefs
• Fear of rejection, failure, or change
• People-pleasing and difficulty setting boundaries
• Feeling stuck despite understanding the problem
• Decision-making and self-trust
• Life transitions and identity changes
• Breaking old behavioural patterns
• Clarifying what you genuinely want
• Moving beyond fear-based or “safe” choices
• Personal growth and creating a more fulfilling life

I offer a complimentary 15-minute discovery call to briefly discuss what you would like support with, how I work, and whether Inner Reframe feels like the right fit for you.

My coaching fees are:

60-minute individual coaching session – £130
90-minute extended coaching session – £185
6-session coaching package – £750

The six-session package is designed for clients who would like to work more consistently on a particular pattern, goal, or area of change over several sessions.

There is no obligation to book a package after the discovery call, and individual sessions are also available.

My work is grounded in a long-standing foundation in Neuro-Linguistic Programming (NLP). I completed my NLP Practitioner training in 2006 and qualified as a Master Practitioner in 2007, giving me a depth of understanding that goes well beyond surface-level coaching techniques.

Over the years, this has shaped the way I understand why people can be highly self-aware, know exactly what they are doing, and still find themselves repeating the same patterns. My approach looks beyond goals and accountability to the beliefs, internal associations, and habitual ways of interpreting experience that often keep those patterns in place.

I bring this together within Inner Reframe® to help clients move from simply understanding their patterns to creating different responses and, ultimately, different outcomes.