Ali Scott

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Transformative Life Coach and Therapist
Available for new clients
Available for new clients

This professional is available for new clients.

St. Albans, Hertfordshire, AL3
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Hi, I'm Ali, and I have over a decade's experience of helping people break free from whatever is holding them back from living their most fulfilling, authentic, vibrant lives. 

  • Would you like to become free of self-sabotage, people-pleasing, doubt, fear and anxiety?  
  • Would you like to end the repeating patterns that are stopping you from moving forward into the life you truly want?
  • How would it feel to be lighter, happier, and to live life on your own terms?

Life is full of ups and downs.  Sometimes we feel stuck and unable to move forward.   Fear or anxiety, a set of unhelpful beliefs about yourself, relationship struggles, depression, or external conditions / events can feel overwhelming and insurmountable. 

The good news is that you aren't broken, and never were!

I believe everyone has the potential for growth and healing, and I’ve helped hundreds of clients break free from their blocks and fall in love with their lives.

I can help you identify and clear the hidden negative conditioning, limiting beliefs, unhelpful persistent thoughts and detrimental coping strategies that get innocently acquired throughout life, and guide you back to your innate wisdom, capacity, creativity and wholeness. 

Who I work with:

My work is suitable for teenagers and adults, and for couples – either those in crisis or those who simply wish to deepen their connection and understanding of one another. 

I love helping people transcend their issues and struggles, rediscover their confidence and playfulness, re-ignite their spark and fall in love with life, however challenging their circumstances might appear.

I run sessions both online via Zoom, and in person in Markyate, St Albans, Hertfordshire. 

How I can help:

I create a safe container within which we explore limiting beliefs via both conversational and somatic (feeling based and body-led) coaching and therapy work.  

How might it feel to:

  • Gain freedom from insecurities, anxieties and repetitive negative feelings?
  • Identify, integrate and heal the root cause of your issues, instead of just treating the symptoms?
  • Stop people-pleasing, or living a life that isn't really yours, and instead show up more and more authentIcally, in line with your true values?
  • Find true alignment in relationships? (which can sometimes mean an enrichment of a current relationship, and can sometimes mean working towards a happier ending of one)
  • Let go of what you are not, understand who you really are, and begin to live from this fresh, new perspective?

My approach:

My overall aim with every client is to help them on the path towards a happier, healthier, more peaceful and vibrant self, more aligned with their true nature and living a more authentic, blissful, life.

Together, we'll go on a gentle journey of transformation, that often involves a gentle journey in becoming comfortable with leaning into feelings and integrating them; instead of distracting away from, and avoiding them.

My approach combines deep listening, intuitive questioning, somatic work and exploratory conversation with other therapeutic modalities such as cognitive therapy, NLP, Emotional Mastery, Emotional Freedom Technique and Eye Movement Desensitisation Reprogramming, as appropriate.

I have always had an affinity for the spiritual and mystical, and have been immersed in non-duality and other spiritual teachings, and so where appropriate will bring this element to client conversations, as and when it makes sense to do so.

I look forward to exploring with you!


Instagram: @ali_scott_optimsed_life

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Client testimonials:

My clients experience life-enhancing and often life-changing results. Some recent feedback:

"Ali is warm, engaging and down-to-earth, with a gift for connection and insight." - Jamie Smart, Sunday Times Bestselling Author, Speaker and Executive Coach

"Ali offers a grounded, unique, and intuitive perspective. Her support, wisdom, and love will move mountains." - Garret Kramer, Founder of Inner Sports, Author, Performance Coach, Speaker

"The Zoom sessions I’ve had with Ali have been the best coaching conversations I’ve ever had. She has taken me to the deepest of places within myself into a space where I could not only BE who I really am, but also LOVE who I am. I walk away feeling more alive, energised and ready to shine my truth." - GB, client

"Absolutely incredible! I’m 7 sessions in and Ali is really helping me heal a lot of inner child wounds/ subconscious programming that’s holding me back in life. Very knowledgeable and knows exactly when to offer guidance and how to do so in a constructive format that’s gentle." SG - client

"Ali has been helping me through a very tough time in my personal life and her coaching is gradually opening me up to a new perspective that I am confident will allow me to let go of the past and move forward with a more positive, lighter approach to life. She is warm, patient, caring and compassionate, but honest and challenging when needed. It’s a great feeling to have someone on your side who is ready to support you and is totally confident that, whatever happens, you will be absolutely fine." - SC, client

"Ali instantly made me feel at ease, and not alone with my challenges. She helped me to look at things with fresh eyes, in a non judgemental way, holding the space for me effortlessly to start creating the change I wanted to see in my life.  She has the most amazing “tool kit” having years of experience in this field, and was therefore able to adapt and tailor her offering in a way that worked for me personally.  I cannot recommend her enough; one of life’s beautiful humans."  - EG, client

"I have had to visit a number of professionals over the years and i'm not convinced any of those ever had an impact quite like Ali had. She seemed to sincerely care about helping me and feeling that made my time with her an extremely positive and enjoyable experience. There are people I love very much that could use help in their lives and I am actively encouraging them to get in touch with Ali. I think that says it all. She's brilliant." - IM, client

"I worked with Ali regularly after my marriage ended and I was struggling to process what had happened and move on. I now am entirely at peace with what happened, understand myself far better, am excited for my future and even have an excellent relationship with my ex (!) I can only put this down to all the tools Ali gave me. She is patient, easy to work with, extremely knowledgeable and puts things into plain language so you can remember how to approach situations even when out of a coaching session. I have referred her to friends and would do again. Thank you Ali." - AS, client


Relationships | Parenting | Anxiety | Depression | Motivation | Health and Wellbeing | Career | Public speaking | Fears and Phobias | Changing Habits | Stress | Chronic Fatigue | Self-sabotage | Imposter syndrome | Optimal health | Food addictions | Personal Development | Money | Health | Business | Overwhelm | Burnout | Divorce & Separation | Blending families | Change Management | Emotional Overwhelm 

Training, qualifications & experience

I have collected several different qualifications and training courses over the past couple of decades, and have worked and studied with some of the best practitioners and teachers in their fields:

  • Emotional Mastery and Anxiety & Panic training with Shauna Quigley
  • Member of Team Inside-Out with internationally renowned performance coach Garret Kramer.
  • Certified Clarity transformative coach, Clarity Trainer and Coach Mentor with best-selling author and trainer Jamie Smart
  • Mentored in Three Principles facilitation by Dr Mark Howard
  • Specialised parenting / family mentoring with Sandy Blackard, author and creator of Language of Listening ®
  • Mind Calm Coach and meditation teacher training with author Sandy Newbigging
  • Diploma in Cognitive Hypnotherapy (Dip CHyp), Personal Coaching Certificate and Couples Coaching Certificate with Trevor Silvester, founder of the Quest Institute.
  • Certified NLP Master Practitioner (NLP MPrac)
  • Emotional Freedom Technique (EFT) Practitioner certification
  • Eye Movement Integration Technique (EMI) Practitioner certification
  • Hypnotherapy Practitioners Diploma (HPD)
  • Diploma in Public Health Nutrition
  • University Diploma (Thames Valley University) in Nutritional Medicine
  • BA (Hons) Communication Studies 2:1

Other areas of coaching I deal with

Health and wellbeing


Free initial online session

Additional information

I create a coaching package for each client I work with, depending on their needs.  For most people, commitment to working together for a period of at least 1-3 months gives a solid framework for real change and transformation to take place. My aim is to create a safe, beautifully explorative container for you, where we can delve deeply into who you are currently being, what you want to release from the past,  and what you want to create.  

My rates are currently:

1 month (4 sessions) - £340 (£85/session)

3 months (12 sessions) - £960 (£80/session)

6 months (24 sessions) - £1800 (£75/session)

One-off sessions priced at £90

I offer a free 30-40 minute exploratory conversation, during which we can explore the changes you would like to make and what seems to be holding you back or keeping you stuck, and what you would like to create through coaching. In this online session we can get to know each other, you can ask any questions you might have,  and we will decide on a plan for going forward. 

I am as happy if someone wants to work with me as I am if we decide its not the right decision for right now - there is absolutely no obligation.

When I work

Mon Tue Wed Thu Fri Sat Sun

I coach predominantly in the daytime, with fewer evening / weekend slots available.  I work with clients both over Zoom and in person.   Please contact me to find out more.

Markyate, St. Albans, Hertfordshire, AL3

Type of session

In person

Types of client

Young people (13-17)
Adults (25-64)
Older Adults (65+)

Online platforms