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About me

  • Let go of what's holding you back from persistent wellbeing. Reconnect to your innate resilience, wisdom and creativity.  Navigate through life’s complications and struggles with a new-found freedom and ease. Realise the truth of who you really are.

I run coaching and therapy sessions face to face in Markyate, St Albans, Hertfordshire, and via Zoom.

I work with individuals, couples, children and teenagers. I love helping people transcend their issues and struggles, rediscover their confidence and playfulness, re-ignite their spark and fall in love with life, however challenging their circumstances might appear.

There’s usually an area of life that feels impossible to shift. A fear, a set of unhelpful beliefs about yourself, relationship struggles, anxiety, depression, external conditions / events that feel overwhelming and insurmountable.  I want to give you reason to be hopeful, right now, because I know that your experience of life can be transformed, no matter what is going on within it.

Working as a team, we will address any changes that you would like to make in your life, whether they relate to relationships, career, health, parenting, creativity, eating and weight, or anything else that is bothering you. Together, we strip away unhelpful thinking and beliefs, shine a light on old patterns and conditioning, allowing you to move into a state of increased peace and clarity. You will gain a sense of true freedom as you start to see the source of what’s really keeping you stuck and in struggle, and how easily things can change when viewed from a new perspective.

I have also reintroduced my Optimal Wellbeing coaching; a personal passion of mine. This takes the form of lifestyle coaching, where we look at your state of health and wellbeing, and work out how to optimise, so you can begin to feel better than ever. Often this is more a process of stripping back, removing the foods and lifestyle factors that are keeping you stuck in less than optimal health, than it is a sudden addition of lots more to do. We tackle any tricky issues such as sugar addiction, or addiction to other foods) in more depth as required. The way the process works means you get back to a more natural way of living, more suited to our body and it’s natural wisdom. Where we can’t be fully natural in today’s world, we mimic nature as best we can, getting the foundational elements (sleep, rest, movement, breathing, nutrition) in place, to create a solid base of wellness.

Relationships | Parenting | Anxiety | Depression | Motivation | Health and Wellbeing | Career | Public speaking | Fears and Phobias | Changing Habits | Stress | Chronic Fatigue | Personal Development | Money | Health | Business | Overwhelm | Burnout | Divorce & Separation | Blending families | Change Management

Instagram - aliscottcoaching

"Ali is warm, engaging and down-to-earth, with a gift for connection and insight." - Jamie Smart, Sunday Times Bestselling Author, Speaker and Executive Coach

"As a coach/counselor, Ali offers a grounded, unique, and intuitive perspective. As a friend, her support, wisdom, and love will move mountains. This combination is why, in the UK, I often refer Ali when struggling individuals reach out to me." Garret Kramer, Founder of Inner Sports, Author, Performance Coach , Speaker

"The Zoom sessions I’ve had with Ali have been the best coaching conversations I’ve ever had. She has taken me to the deepest of places within myself into a space where I could not only BE who I really am, but also LOVE who I am. She brings the real me out to play and when I walk away I feel more alive, energised and ready to shine my truth." GB, client

"Ali has helped me break through old thoughts and beliefs that were holding me back. I can see my thinking for what it is and I can honestly say, the future has never looked brighter!" EG, client

"Ali has been helping me through a very tough time in my personal life and her coaching is gradually opening me up to a new perspective that I am confident will allow me to let go of the past and move forward with a more positive, lighter approach to life. She is warm, patient, caring and compassionate, but honest and challenging when needed. It’s a great feeling to have someone on your side who is ready to support you and is totally confident that, whatever happens, you will be absolutely fine." SC, client

"I love Ali’s compassion and understanding – she is walking this path with me and helping me uncover what I need to move forward and leave my old outdated thinking behind. She is literally helping me redesign my life one conversation at a time. I walk away from our sessions with a real sense of energy and purpose. Ali gently pushes me in the right direction – this to me is the real root of why she is so amazing!" AB, client

Training, qualifications & experience

I have been working in the coaching and therapy field for over a decade, prior to which I was a practitioner of Nutritional Medicine. I have a successful private coaching practice as well as being a speaker and workshop facilitator for various coaching / inside-out forums.

  • Member of Team Inside-Out with internationally renowned performance coach Garret Kramer.
  • Certified Clarity coach, Clarity Trainer and coach mentor with best-selling author and trainer Jamie Smart
  • Mentored in Three Principles facilitation by Dr Mark Howard
  • Specialised parenting / family mentoring with Sandy Blackard, author and creator of Language of Listening ®
  • Mind Calm Coach and meditation teacher training with author Sandy Newbigging
  • Diploma in Cognitive Hypnotherapy (Dip CHyp), Personal Coaching Certificate and Couples Coaching Certificate with Trevor Silvester, founder of the Quest Institute.
  • Certified NLP Master Practitioner (NLP MPrac)
  • Emotional Freedom Technique (EFT) Practitioner certification
  • Eye Movement Integration Technique (EMI) Practitioner certification
  • Hypnotherapy Practitioners Diploma (HPD)
  • University Diploma (Thames Valley University) in Nutritional Medicine
  • BA (hons) Communication Studies

Other areas of coaching I deal with

Health and wellbeing


I book in blocks of 4 sessions, at a cost of £300. Usually, the first, and sometimes second, block of 4, take place weekly. After this, they often drop down to fortnightly, and then either stop altogether, or move to monthly conversations and / or ad-hoc sessions. All very much dependent on the client and their needs.

St. Albans

Type of session

In person
Home visits

Practical details

Sign language
Other languages None


Wheelchair user access

Wheelchair-accessible premises should have step-free access for wheelchair users and individuals who are unable to climb stairs. If a life coach's premises aren't step-free, they may offer alternative services such as telephone/web-based appointments, home visits, or meeting clients in different location, so you can choose the option that suits you best.

You can contact the life coach to discuss the options available.

Under the Equality Act 2010 service providers have a duty to make reasonable adjustments to ensure that individuals with disabilities can access their service. You can read more about reasonable adjustments to help you to access services on the CAB website.

Wheelchair user access Unspecified


I coach predominantly in the daytime, with evenings / weekends available if required. Please contact me for latest slots available. I work face to face or via Zoom.


Ali Scott - Transformative Coach and Cognitive Hypnotherapist

Ali Scott - Transformative Coach and Cognitive Hypnotherapist