These bad habits cost approximately £6bn a year for the NHS in England alone, and take thousands of lives every year. Meanwhile the Government has spend over £50m on health campaigns, such as the ‘five a day’ initiative.
Tammy Boyce, from the King’s Fund, said:”We need to move away from short-term, politically motivated initiatives such as the ‘nudging people’ idea, which are not based on any good evidence and don’t help people make long-term behaviour changes. There needs to be a huge culture overhaul at every level of the NHS so public health becomes everyone’s priority.”
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