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About us

How do you cope with your emotions during this time of uncertainty?

Hi, I am Cate.

I am a confidence and wellbeing coach.

I believe that even in the darkest of times, everyone has the right to focus on making the future a positive one.


If you do not trust your abilities and struggle with low self-esteem

If you feel stuck and find it hard to think of your next move

If you would like to learn to be more positive and feel more in control;

If you need to build motivation and confidence in running your own business

Then, my coaching is for you.

I help professional women and female entrepreneurs navigate through the challenges of their personal or professional life.

Self-consciousness, lack of confidence and pessimism can impact any area of your life: they may stop you from changing a career or seeking a promotion, establishing flourishing relationships, taking good care of your health, following healthy habits, embarking on a new venture or making your business grow. That may lead to stress, anxiety and burn-out.

Here are some issues my former clients were struggling with (in their words)

I need some guidance in making some decisions

I need professional help to guide me out of a rut

I need help to review and evaluate my goals

I have social anxiety problems that impact when I try to network for my new business

I would like to enjoy life rather than going in the wrong direction

I need to have more structure in my life with goals and plans

I have a very stressful job and a busy home life. I feel I don't have enough time to manage everything

I am at a roadblock. I have lost all confidence and sight of any goals or ambitions.

I look for new ways to support my confidence - I avoid being in the spotlight

If you feel like that, join me on a coaching journey. You will learn how to beat the insecure thinking and low self-esteem that's stopping you from making brave decisions and flourish as a woman and a professional. You will unearth the skills and strengths that will support your growth and pave the road to a fulfilling life.

Throughout a series of coaching conversations, from the comfort of your home, we will work together to make you finally feel stronger, happier and in control.

"My experience with Caterina has been amazing. She supported me in each phase of my journey, helping me understand how actions and commitment really have an impact on behaviour and thinking.

I was very lost at the beginning of our sessions and, step by step, I learned how to focus again on myself and be more confident. I learned that I am the owner of my wellbeing and she helped me understand how to overcome difficult moments with exercises and experiences tailored for me."

Marta - 33 y.o.


I work with women who strongly desire to make strategical changes in their lives. That may include perform better, manage stress, time/organisation, and take care of their wellbeing in order to be more effective in their work, families and communities.

Why work with me

• I am pragmatic, empathetic and passionate about my job
• I have experienced first-hand most of what you may be going through
• I took my qualifications in Coaching for Business and CBT Coaching and combine traditional coaching with mindfulness and CBT techniques
• I am a member of the Association for Coaching, a leading professional body aiming to promote best-practice of coaching worldwide. I subscribe to their Code of Ethics and Good Practice and guarantee professionalism and confidentiality in a safe environment.

I am based in London - Hammersmith (Shepherds Bush), but I can work online with clients from anywhere in the world.

Call me on 07850 045635 or check my website (www.westlondonlifecoaching.com) for further information and to book a FREE consultation.

I provide coaching in English and Italian.

Meet me on Youtube: https://youtu.be/B3Cn1qf7Qkg

Training, qualifications & experience

I am an Italian certified life coach with a background in Law and a long-time experience in the diplomatic sector, in Italy.  That gave me the great opportunity to travel, live in different countries, meet people from all walks of life, and experience the challenges and the obstacles that many expats face.

But about ten years ago I became aware that something was missing in my life and that what I was doing was not enough to make me feel happy and fulfilled anymore. Coaching helped me discover what I really love to do in my life - that is to connect with people - and start effectively doing it.

I trained in coaching at the Centre for Coaching and City University (London), where I specialised in Coaching with CBT and Coaching for Business.

I have undertaken additional training in Mindfulness, NLP and Group coaching.

I am a member of the Association for Coaching and a former Mentor with the Cherie Blair Foundation - Mentoring Women in Business Programme.

Member organisations *


Association for Coaching

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

We have verified that at least one professional at this organisation is registered with the relevant professional body.

Other areas of coaching I deal with

Coaching for expats

Due to my long-term experience in the diplomatic sector, I can help expats deal with the challenges linked to move and settle in another country.

Workshops and seminars

There is growing awareness of the impact wellbeing can have in the workplace. I collaborate with organisations that are committed to ensuring the best possible environment for their workforce, as they are aware that healthy, motivated and informed staff are crucial to the success or the company.

Wellbeing and self-confidence are the topics at the heart of my workshops and seminars.

Photos & videos


Additional information

I offer a prospective client a FREE one-hour discovery session to meet and discuss their needs. This is an opportunity to consider whether we make a good match and discuss mutual expectations.


I am also available for weekend sessions

Further information

What my clients say:

"My experience with Caterina as my coach has been a 5-stars one. Her patience, professionalism and understanding make her a great coach if you need to re-establish your self-confidence. She helped me keep myself focused (I'm distracted by nature with any new idea pops in my mind) and she has given me more tools to be more disciplined, even during the sessions. I reached my goals working with her, and I can only be grateful for the experience I had and I totally recommend her, 100%!"

Debby Albano - Life and career coach - 40 y.o.

The Hague (NL)

"I wasn’t sure what to expect, I wasn’t sure what exactly it was I wanted but I knew I needed it! During my sessions with Cate she took the time to patiently listen, explore and understand me so that she could support me to design a bespoke plan of action based on my needs.  She helped me find my motivation, find peace with the past and mostly get to know myself.  Thank you, Cate, for your time, professional approach, sincerity, guidance and support.  I found what I needed through life coaching with you!"

Jan Guerin (Nurse) - 51 y.o.

"When I started working with Caterina, I had good control of my life overall. However, I was aware that, to progress in my career, I needed a well-designed plan, especially in the long term. I wanted to achieve a better quality of life and set up effective strategies to obtain the best possible results both in my job and in work relationships.

With her help and support, I have been able to set some specific goals and design precise strategies to achieve them. As a result, I have become more organized and focused on my short and long-term goals, feeling in control of my work and home environment.

Working with Caterina has definitely been a worthwhile investment. I would highly recommend her!"

Ludo R. - Actor, 25 y.o. - London

"Having worked with Cate over a period of 6 weeks, I have put into practice many of the strategies she has suggested, with great effect. I was going through a divorce and the sale of my family home. With Cate’s guidance, I have been helped to leave the burdens behind and be positive about what the future now holds"

Giles - Business Owner, 46 y.o. - London

"When I met Cate I was just beginning to learn about the business side of running my own coaching practice. My biggest challenges were around increasing my visibility, learning about marketing and selling and having the confidence to try new things and put myself out there.
Cate’s calm and engaging style put me at ease and allowed me to open up to her. She helped me explore different perspectives and see possibilities for myself that I hadn’t seen before. She was also my accountability partner.
During my time working with Cate I have increased my visibility on social media doing live video streams, have appeared on radio and am giving my first talk at a live event next month! I have invested in myself and my business and have the self-confidence to say ‘Yes’ to new opportunities.
I would recommend Cate for her down to earth and holistic approach, that acknowledges that our personal lives and our work lives intertwine, for her positive energy and focus on action".

Helen Snape - Relationship Coach,

Surrey (UK)

"Cate greatly helped me see the component parts of my life in context, helped unpack each of them to see what needed work and then gave me props to be able to achieve that.

I found our sessions engaging and cathartic and would recommend her life coaching style and sessions to anyone just wanting to 'take stock".

Rick - Lawyer - 42 y.o.

West London


Type of session

In person

Additional languages



West London Life Coaching

West London Life Coaching