Sandra Cassidy Verified Professional Verified Professional
Verified Professional

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About me

Nothing beats that satisfying feeling of knowing that everything you do is grounded in purpose. To discover ‘the thing’ that gets you out of bed every morning, eager to get on with your day.

You are a busy woman looking for clarity and direction in your work and your personal life.

I am a Behaviour Change Coach and help busy women like you to get a clear direction in your career and your personal life so you can thrive and live from your heart.

My goal is to help you re-imagine your life and to guide you to letting go of thoughts and behaviours that undermine you, so that a renewed and fulfilled you can emerge. I know the difference that understanding what drives me has made to my life (I'm happier and more fulfilled) and I'm passionate about helping you make a difference in yours too.

With extensive experience in Life Coaching and a vast history of client success, my individualised approach will help you to make crucial changes and live the life you want.

Through continuous learning, and working more on an emotional level with clients, I discovered that my true passion lies in working as a Behaviour Change Coach - motivating people to smash the barriers that hold them back from loving their life.

My passion is Behaviour Change Coaching because I'm interested in people. I like getting to know people and to understand what makes them tick. As a Behaviour Change Coach I help people to reconnect with what that is. And the key to this is to discover and Smash any barriers that are in the way.

I moved to Cornwall in 2011 and I've been working here for BCS (Behaviour Change Specialists) with business clients in the UK and internationally. I coach and facilitate training on various European funded contracts across the Duchy and started my private practice The Smash It! Coach in 2018.

Face to face sessions are normally held at Clarence House Therapy Rooms in Penzance. See below for updates on availability during Covid 19.

My values of caring, connection, open mindedness, health and fun mean my clients are guaranteed a unique, warm, non judgemental experience, focused on achieving the results they want.


The majority of coaching sessions during this time are held online via Zoom, Skype, FaceTime or WhatsApp video. I'm happy to help you get started with any of these if you're unsure.

Training, qualifications & experience

I came to London from Ireland 30 years ago and, having worked in the business side of the NHS for a while, I decided to train as a Massage Therapist.

Following a year of travelling to India and living in Australia I moved to Brighton where I studied Nutritional Therapy. It was practicing this that I realised I needed to learn to use coaching techniques to be truly able to help my clients as it seemed a lot of their issues around food and nutrition were actually deeply rooted in emotional issues from other areas of their life. I was already an Emotional Intelligence Practitioner but I felt I needed more.

I went on to study a Diploma in Life Coaching from the Association of Natural Medicine with further training from The Human Givens Institute in:

Effective Brief Psychotherapy

Guided Imagery and Visualisation for Therapeutic Change

The Mind Body Connection - exploring the relationship between emotions, exercise and eating.

I have a number of years experience working privately and contractually across the UK and internationally.

In October 2019 I qualified as a yoga teacher having successfully completed all requirements of a 250 hour level 1 teacher training programme and having undertaken in-depth study into asana, pranayama, meditation, anatomy and yoga philosophy.

Other areas of coaching I deal with

Self Esteem, Self Belief, Values, Emotional Needs, Emotional Intelligence,


Additional information

£90 per coaching session. Each session lasts 90 minutes. This includes comprehensive notes which are typed and sent after each session.

When I work

Face to Face and online sessions available by appointment only Monday to Friday. Some evening and Saturday morning appointments available

Further information

How my coaching has helped others:

Sandra has been my Smash It! Coach for around 18 months. I have found her approach to be very powerful. In every session she has managed to get right through to the core of the issue and helped me gain clarity on a situation and what I needed to do next. Not once has she told me what I needed to do but helped me realise that the answers lie inside me.

Ute Thomas, Manager, Lidl UK

Quite simply, Sandra is the best coach that I have ever worked with. She has an amazingly friendly approach which puts you at ease and makes her an absolute delight to work with. Even though I would describe myself as being a highly motivated individual, I have been able to succeed at making more lasting changes in my life through working with Sandra than through any other approach. As a result, I cannot recommend Sandra enough.

Liz Harrison, Manager, Kent County Council

I had a friendly coaching session with Sandra when I was feeling frustrated and a bit lost and had lost my confidence of where I was going in life. We talked through my values and beliefs and various other issues, and I truly believe that from that session I started to grow towards how I am now. With the tools I already had and the knowledge I had already learned, the extra little push from Sandra got me thinking in a new way about what I wanted and who I am. Thank you for that Sandra, knowing you has always been a positive thing in my life and the fun we have had is an added bonus!

Maria McEwen, Pop Up Penzance

My Smash It! coaching sessions have really helped me to connect with and understand my core values and to see how some choices I was making were not nourishing my personality. This new self-awareness is allowing me to begin realigning my life. I now make choices that fulfil me and allow me to focus on the things that matter most to me. Sandra is clearly very knowledgeable and her friendly manner means sessions feel safe as well as valuable. By working with her I have been empowered to trust my instinct and to seek a balance in life that is more fulfilling overall – living the life I want to live. And who doesn’t want that?!

Suz Inman, Copy Writer, Mightier Words

I highly commend Sandra as an excellent and authentic coach. In each of my sessions she was empathic and highly skilled at enabling me to distill my thoughts so that I could crystallise what actions I needed to take to make progress. Sandra is efficient and effective at facilitating reflective thinking and ensuring I left with a clear plan. I usually arrived for each session feeling a bit stressed and without exception I left calm and clear about my next steps. Sandra is inspirational in her approach to personal and professional development and ‘walks the talk’ and is a great role model for women. I would like to say a big thank you for giving me the tools to recall our discussions when I feel I’m going off track and to check in with myself to maintain clarity and belief in what I do for myself, my team and colleagues.

Charlotte Hill, Manager, Cornwall County Council

I look forward to hearing from you :-)

Penzance, Cornwall, TR18

Type of session

In person

Additional languages