Sam James

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Available for new clients
Available for new clients

This professional is available for new clients.

Norwich, Norfolk, NR10
Available for new clients
Available for new clients

This professional is available for new clients.

About me

My main love in life is helping people find success, peace of mind, and ultimately a little more happiness. I provide down to earth, strategic life coaching, in person or online.

Through life coaching,, I help people adapt, find the ways to get the most of their situation and get healthier ways of responding to life’s challenges.

Life coaching with me can:

  • Build Confidence and Self Esteem
  • Improve Goal setting and achievement
  • Reduce Stress Levels
  • Find the balance between work and home life
  • Improve relationships
  • Improve health and well being

My key beliefs are:

  • The gift of being truly listened to is one of the best to give and receive
  • Everyone needs space to allow them to think for themselves, and think clearly.
  • Everyone is capable of achieving great things
  • Everyone should be in control of their own lives
  • Change, even the unimaginable, is possible with the right ingredients
  • You know the solutions to your problems, you just need the space and attention to discover them
  • To live life, as the best version of ourselves, we must each nourish our own needs without fear of judgement or guilt.

People say their experience of coaching with me is:

A comfortable conversation, not feeling like they are having an intervention …. Gentle nudges in the right direction …. Taking their complex, cluttered thoughts, and pinpointing the truth of what’s going on, making the way forward feel simple …. That someone is genuinely interested and cares about what they do.

Training, qualifications & experience

I am…
My qualifications are:
Degree: Psychology BSc (Hons), University of York
Post Graduate Diploma in Addiction Studies, Leeds University

Life Coaching, ECF Training (Accredited with ILM)

MSc Applied Positive Psychology & Coaching Psychology, University of East London

Since 16 years of age I have volunteered or worked in settings supporting people through different stages of their lives. I have been coaching privately and in the work place, since 2010.

I attend coaching supervision for me to reflect, grow and develop. I am also continually reading and discussing practices with colleagues, and attend co-coaching forums, in addition to attending training.

I am a member of the Association of Coaching, a body who regulate the profession.

I am also a Graduate Member of the British Psychology Society.

I am insured to practice as a Life Coach, with Towergate Insurance.

Member organisations

Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Photos & videos


£45.00 per session
Free initial online session

Additional information

My standard charges are:

£45 per 1 hour session in Reepham or Online (Zoom or other video messaging services)

Coaching prices vary considerably, and it is often assumed that you are paying for experience and quality. This is not necessarily the case. My charges reflect my desire to deliver high quality, evidence-based, coaching in an affordable and accessible way. I am a qualified coach, with over 700 hours of coaching experience.  I believe it is something that everyone can benefit from on a regular basis, like having your hair cut or a massage. It is not something that is only for celebrities and executives.

I offer flexibility with how you book and pay for your sessions because different people need different approaches. I recognise that you might feel more comfortable with a flexible, pay as you go approach, which enables you to choose how frequent the sessions will be and how many sessions you will have based on your individual circumstances.  I also recognise that you may wish to make a commitment to yourself, and that gifting yourself a set number of sessions will enable you to get the best out of this coaching experience: 

Pay as you go. You book the sessions on a flexible basis, to enable you to fit them into your life with no commitment. You pay for each session in advance. (£45 per session)
Blocks of 3 or 6 sessions. You book a set number of sessions at the outset, enabling you to make a commitment to yourself and the coaching process. You will pay for the block of sessions in advance, and all sessions need to be used within 6 months of the invoice date. (£135 for 3 sessions and £270 for 6 sessions).

Further information

I provide coaching sessions in person and online using Zoom.

Norwich, Norfolk, NR10

Type of session

In person

Types of client

Young people (13-17)
Adults (25-64)

Key details

DBS check

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