Naomi Ashmore

Verified Verified Professional
Verified Professional

Every professional displayed on Life Coach Directory has been independently verified by our team to ensure they have suitable credentials to practise.

About me

Do you feel like you've lost a little bit of yourself somewhere along the way?

Maybe life looks fine from the outside, but inside you're feeling stuck, overwhelmed, lacking confidence or unsure what you actually want anymore. You might spend so much time looking after everyone else, managing work, family and everyday responsibilities that you've forgotten where you fit into it all.

I'm Naomi, founder of Nurture by Naomi. I'm a Level 7 Accredited Life Coach and Psychology graduate, and I support people who want to understand themselves better, rebuild their confidence and start creating meaningful change in their lives.

My approach combines life coaching with my understanding of psychology, helping you explore not only what you want to change, but some of the thoughts, beliefs and patterns that may be keeping you stuck.

You don't need to have everything figured out before reaching out.

You may simply know that something doesn't feel quite right anymore. Perhaps you've lost confidence, you're constantly doubting yourself, you're at a crossroads in your life or you've spent so long being everything to everyone else that you're no longer sure what you need.

Our sessions give you a supportive, non-judgemental space to slow things down and work through what's really going on beneath the surface.

Together, we can explore areas such as:

- Confidence and self-belief

- Feeling stuck or unfulfilled

- Overthinking and self-doubt

- Rediscovering who you are

- Understanding limiting beliefs and patterns

- Life changes and new directions

- Setting meaningful, realistic goals

- Creating small changes that feel achievable and sustainable

I don't believe coaching is about somebody telling you how to live your life. You already have far more within you than you may realise. My role is to listen, ask the right questions, help you see things from a different perspective and support you in finding the answers and next steps that feel right for you.

Alongside life coaching, I am also a Reiki Practitioner, and my background in holistic wellbeing means I take a whole-person approach. However, coaching sessions are always shaped around you, your goals and what you feel comfortable with.

If you've been thinking, "I know something needs to change, I just don't know where to start," that is more than enough to begin.

I offer a free, no-pressure discovery call where we can have an informal chat about what's going on for you, what you'd like support with and whether working together feels like the right fit.

Training, qualifications & experience

Sometimes you don't have one specific problem to solve — you just know that you don't quite feel like yourself anymore.

You may have spent years juggling work, family, relationships and responsibilities, putting everyone else's needs ahead of your own. Somewhere along the way, your confidence has changed, you've lost sight of what you want, or you've reached a point where you're asking, "Is this really how I want my life to feel?"

I support people experiencing:

- Low confidence and self-doubt

- Feeling lost or disconnected from themselves

- Overthinking and difficulty making decisions

- Feeling stuck despite life looking "fine" from the outside

- People-pleasing and putting yourself last

- Loss of identity or direction

- Fear of change or failure

- Limiting beliefs and negative self-talk

- Life transitions and starting again

- Rediscovering your values, strengths and goals

- Wanting more purpose, fulfilment or balance

My approach is warm, supportive and non-judgemental, with an understanding of psychology alongside practical life coaching.

Rather than telling you what you should do, we'll explore what's happening beneath the surface, recognise patterns that may be keeping you stuck and work towards small, realistic changes that feel right for you.

You don't need to know exactly what you want before starting coaching. Sometimes knowing "I don't want to keep feeling like this" is enough of a place to begin.

Areas of coaching I deal with

My specialisms

Confidence
I specialise in helping people understand self-doubt, limiting beliefs and fear of judgement, build confidence and self-belief, and take meaningful steps towards the life they want.
Limiting beliefs
I help people recognise the beliefs and inner narratives that keep them stuck, question whether those thoughts are really true, and move forward with greater confidence, choice and self-awareness.
Personal development
I help people understand themselves, recognise patterns that may be holding them back, reconnect with what matters to them and make realistic, meaningful changes in their everyday lives.

All areas

Other areas of coaching I deal with

I support women who feel stuck, overwhelmed, or unsure of their next step. Whether you're struggling with confidence, overthinking, anxiety, self-doubt, stress, or navigating a major life transition, coaching can help you gain clarity and move forward.

I offer a warm, supportive, and non-judgemental space where we work together to build confidence, overcome limiting beliefs, set meaningful goals, and create lasting positive change.

I work with clients across Shropshire and online throughout the UK, offering free discovery calls so you can decide whether coaching feels right for you.

Fees

£40.00 per session

Additional information

Individual coaching sessions are available at a rate of £40 per session.

For clients seeking deeper support and lasting transformation, bespoke coaching packages are also available. These packages are tailored to the individual's goals and may include:

• Multiple coaching sessions • Personalised action plans • Worksheets and reflective exercises • Email or WhatsApp support between sessions • Guided meditations and wellbeing resources • Accountability and progress reviews

Package options are discussed during the complimentary discovery call to ensure the level of support meets the client's needs and objectives.

My aim is to provide accessible, personalised coaching that delivers meaningful and sustainable results.

Further information

I am committed to continuous professional development and maintaining high ethical and professional standards in all aspects of my practice.

Published articles

Birmingham, West Midlands, B1

Type of session

Online
Phone

Types of client

Young adults (18-24)
Adults (25-64)
Couples
Groups
Organisations

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

Online platforms

FaceTime
Google Meet
Microsoft Teams
Whatsapp
Zoom

Social