Jessica Friedberg

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Verified Professional

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BA (Hons), MSc, MBCS
Available for new clients
Available for new clients

This professional is available for new clients.

Barnet, Herts, EN5
Available for new clients
Available for new clients

This professional is available for new clients.

About me

Do you feel like there is something in your life, or your work, that you would like to be different? Something you would like to achieve? Something that’s stopping you from taking action??

As a Certified Transformational Coach I will help you to discover exactly what it is that you need, why it is important to you and how to take action for yourself. This is an empowering process that enables you to really be yourself and to lose your limiting beliefs.

Clients may come to me to with the intention of achieving specific goals but along the way they find a clearer sense of perspective and well being. They achieve a deeper understanding of themselves and discover the direction that feels right for them.

I am flexible in the way that I work and will approach your coaching journey, and every session, as one personalised for you. I offer a confidential, non-judgmental space for you to explore what’s going on for you. You will get clarity on the steps you need to take to reach your goals and I will support you, hold you accountable and be your biggest cheerleader.


Inspiring you to be your best self and attain the things that matter to you most.
Personalised one to one sessions to support you in discovering what is really important to you and how to bring those things into your life.

You may have tangible goals like making a big decision, finding a partner, getting fit, presenting in front of a group of people or deeper goals like overcoming your limiting beliefs, being kinder to yourself or learning how to respond differently to challenging situations.

Or perhaps you can't quite put your finger on what's making you feel out of kilter. I can help you to understand more about that, support you in discovering what is meaningful to you and motivate you to make changes so that your life is more purposeful and you are happier.


Imagine loving your job and being energised by your work! This is so often the key to a happier, healthier life and my job is to give you the tools and techniques to achieve a balanced and fulfilling lifestyle.

You might find out that being where you are today is actually the right place for now and that will enable you to embrace how your current situation serves you. You might be after a promotion. Or you might want to do something entirely new.

Together we will establish what the change is that you are looking for and enable you to take steps towards reaching that goal.


Helping individuals at every level thrive.

This is focused, empowering coaching to help your leaders, teams or individuals reach peak performance, to be passionate about what they do, play their part in reaching organisational goals, build resilience and be authentic. I have a strong belief that coaching is relevant to all (from entry level to C-suite) and will benefit not only those who take part but also the people they work with and the organisation as a whole.


Coaching within a safe and supportive group
You may feel that being part of a small and supportive group might be just what you need. It is still deeply transformational to be coached within a group – to learn more about yourself and take action just as you would from my one to one sessions but you will also learn from others and share with them.

You do not have to connect with individuals from the group outside of the sessions but for those who want to share the journey it can be a wonderful support network.

Training, qualifications & experience

Some of the skills and experience I bring to my coaching:

  • Accredited diploma in transformational coaching
  • Accredited certificate in corporate coaching
  • Accredited certificate in group coaching
  • Accredited certificate in positive psychology
  • 20 years corporate experience
  • Foundations of psychotherapy
  • A natural curiosity
  • An empathetic, non-judgmental approach
  • A safe, confidential space for my clients
  • A calm, level-headed approach
  • Humour
  • A desire to work with people in a meaningful way

I am passionate about:

  • Having something to work towards, no matter how big or small
  • Empowering people to take ownership of their lives
  • Living authentically
  • Understanding your own values and how they impact you
  • How introverts can thrive in a world so often set up for extroverts
  • Seeing my clients having those “lightbulb” moments


Free initial in-person, telephone or online session

Additional information

Each coaching journey is tailor made and together we will agree on what best suits your needs - how many sessions feel right and over what duration.  To give you an idea though my Life Coaching sessions are typically an hour long and I suggest a minimum of 4 sessions for you to get the best from the process.

My hourly rate for individual Life Coaching or Career Coaching is £90. A 12 session package is £920 but typically people invest in a 6 session package for £480. 

Please contact me for further information about my Group and Corporate Coaching offerings.

When I work

I offer weekday sessions as well a limited number of evening sessions. You can book a free discovery call with me through my website or by contacting me directly. 

Further information

If you are curious about coaching, want to know more about working with me or want to explore how coaching might benefit you then please get in touch for a discovery  call - this is a free chat to get all those questions answered and to for us to get a sense of what working together might be like. I look forward to hearing from you.

You can also read about some of my client's experiences of working with me in their testimonials below:

“I have been working with Jess for the last few months. To start with I was not clear on exactly what I wanted to achieve, but I knew I wanted something different to what I was and had, at the start. Jess created a safe and open space for me to work out what I wanted to achieve and has then helped me refine where I want to go. She has enabled me to discover new things, reframe old things and provided new tools to allow me to move forward positively for both my work and family life. I am in the process of working with Jess to change my career path to achieve the right life balance for me. She has helped me identify what the right balance is and we are now working through how to transform myself to have the courage to follow my dreams rather than those I hadn’t even realised I was following for other people. She is helping me turn the fear of the unknown, into excitement of the possible.”
Sarah H., Agile Project Manager

"Jessica has an amazing naturally nurturing demeanour, making it easy to build rapport and trust her with your dilemmas, it comes across in her voice and is reassuring and supportive during the tough dialogues as well as the highs. One of the most valuable aspects has been the ability to switch topics - often quite dramatically - in each session. I have found that the opening statement is not actually the nub of the issue and only by being expertly guided through it has it enabled me to really challenge what is underlying that particular challenge or stumbling block. I have seen a difference in my relationships personally and professionally and have learnt some great techniques on self-reflection as well as a lot about myself. I would recommend a coaching journey with Jessica to anyone who feels they need some help to get from A to B or even just to define what A and B are".
Jacqui Green, Director, Viridis Associates Ltd

I found Jess at a time in my life where I was feeling particularly lost and actually, very vulnerable. Jess has a quality that makes you feel instantly comfortable and relaxed. She has great insight, is very supportive and a strong motivator.
During our sessions, Jess helped me find a way to work through both the personal and professional issues under which I was struggling. She helped me pinpoint barriers to my progress and guided me to better understand my values and drivers in life.
Her positivity and encouragement have led me to develop far more clarity and confidence in my future.
Spending coaching time with Jess has been invaluable for me. I would thoroughly recommend her to anyone looking for a motivational and inspiring coach.”
Rachel Thornton-Graham

“A few months ago I was approached by AgeUK to take part in life coaching sessions. I must admit I had some reservations at first but I am really glad that I took the opportunity to take part in the sessions. I found it very easy to talk to Jessica and made a connection with her. We explored words and their particular meaning and understanding. Being still, meditating, taking up daily writing, thoughts and feelings. I did most of the talking but also listened to Jessica in an exchange which was wonderful. It has been a thoroughly worthwhile time and experience which has helped me to help myself. Jessica has been a breath of fresh air and I feel a change and shift in myself – I am more confident and at ease. I would recommend Jessica unreservedly as great life coach and friend.”
Joseph Flynn

“My first session with Jessica was two months ago. I immediately felt at ease with her and able to freely discuss my mental health crisis and subsequent (ongoing) recovery. I explained that what I wanted was to explore the different aspects of my life and how to put them back together in a way that made more sense – putting boundaries around work, rebuilding personal relationships, rediscovering my creativity etc.
Jessica was positive and empathetic to these aims and has been very adaptable to working at my pace, giving me a gentle push when needed but not overwhelming me with ‘homework’.
She has questioned gently and reflected back to me my own words and thoughts, helping me to see that I already have the answers most of the time and suggesting alternative solutions when I have been truly stuck.
As a result of our sessions, I feel supported in identifying my priorities and finding ways through my challenges. I have had moments of real clarity and feel more positive and more able to take control of my life. I plan to continue working with Jessica and am looking forward to where we go next.”
Eloise W., Data Manager

“Coaching with Jessica is one of the most worthwhile, rewarding things I’ve done. Working with Jessica, led me to trust my instincts, gain clarity and make life decisions I hadn’t felt able to make until then. Jessica has a lovely manner – she is patient and kind, working together with you, clearing a path to achieve your goals. I have benefitted from her coaching in so many ways; from improving my home, becoming more organised, cutting through my generally neglected to-do lists, to achieving my original goal of being braver around attracting more clients to my newly Online business. I highly recommend Jessica as a life coach. Working with her through these uncertain times has been a real lifeline!”
Cathy T., Yoga Teacher

“I was initially apprehensive about having coaching however Jessica provided sessions in which I felt I was given the space and time to talk openly and not feel judged in any way. Through her reflections and questions Jessica not only showed me that she had been listening but also supported me to some real moments of clarity. This process led me to a realisation that I had been holding myself back based on some beliefs and actions I had not previously been aware of. The result of coaching has been increased motivation, energy and self belief enabling me to take the action I need to, to realise my goals. Throughout our sessions I felt that Jessica was compassionate but not afraid to challenge me for my own benefits, a real ally when I needed one. A really valuable personal experience.”
Laura Murphy, Occupational Therapist

Barnet, Herts, EN5

Type of session

In person

Types of client

Older adults

Online platforms

Jessica Friedberg
Jessica Friedberg