Andrew Wainstein Verified Professional Verified Professional
Verified Professional

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Career Coaching, Confidence, Purpose (BSc, AoEC Dip)

About me

As Founder of Fantasy League I led the business for three decades; introducing fantasy football to the UK, building a brand, audience and partnerships and nurturing teams and a company culture that has stood the test of time.

This immensely rewarding and challenging journey taught me the as much about running a successful business as it did about myself.  Not least the importance of remaining connected to what matters most and valuing what is uniquely yours.

My career and life have led me to coaching, with a passion to help people get hold of these qualities in their work and lives as a whole; so that they can become more purposeful, more fulfilled and more themselves in everything they do.

Do any of these sound like you?

  • You’re feeling stuck or facing a career crossroads
  • You want to be fulfilled and energised by your work
  • You need to become more effective in leading your team or business
  • You want your work to connect with your passions or values 
  • You want to feel more confident and more yourself at work 

Who I Work With

I work with anyone who is demanding more from their work.  Whether you're trying to find your stride, considering a big change or seeking a greater sense of purpose or authenticity in your work, we should speak.  
I also work with managers and founders who need support in any aspect of leadership for their team or their business.

My Journey

I launched Fantasy League in 1991, introducing fantasy football to the UK, then leading a successful business over the last three decades.  Starting out as a passionate 25 year-old football fan, the business grew quickly and with it, I had to grow up too.  This was as challenging as it was rewarding, but over time I realised that the passion I'd started out with was no longer there, and what was holding me back was fear of making a change.

It was a huge struggle. It took a while to engage in a process of self-discovery through coaching and other work, gradually gaining a better understanding of myself. I started to see that much of my identity had been shaped by my work, and how other valuable and important parts of myself had been lost.

Now as a coach, I am starting to uncover these qualities and supporting clients to get to know and trust themselves, so that they can feel more purposeful and more alive in everything they do.

My Approach

My approach brings together my experience and skills from my career, training and lived experience. 

From leading a business I bring rigour and experience of nurturing teams, from my AoEC training I bring a strong grounding in coaching principles and practice, and from my life experience I bring a growing self-awareness through psychotherapy, men's groups and a career that has taught me the value of knowing and trusting oneself.

Meeting you where you are, we find a pace and a process that is fluid and responsive to your needs, from which you can gain meaningful insights that help you move towards lasting change.

Getting Started

We start with a 90-minute session where you can explain what you're looking for and we can see how we work together.  This is free of charge with no obligation to continue.  Contact me via

What My Clients Say

"an intuitive, incisive and empathic coach who takes a genuine interest”

“after each session, I felt inspired and empowered to move forward with my project."

“warm, thoughtful and encouraging”

“come away from sessions with actions and confidence to take forward my ideas and make meaningful change."

Training, qualifications & experience

I am a qualified coach from the Academy of Executive Coaches, working with a cross-section of clients including leaders, managers, consultants and founders on issues such as purpose, authenticity, career transition and leadership.

I founded Fantasy League, the company that originated fantasy football in the 1990's.  Leading the company for three decades, I developed teams that were able to evolve the business through an ever-changing landscape; building a strong brand and a range of games generating large audiences for partners including The Telegraph, BBC, Sky Sports, Barclays and JP Morgan.

Alongside one-to-one coaching I also run groups bringing peers together to work and support one another towards important work and life goals.

Other areas of coaching I deal with

Coaching Groups

A supportive and encouraging space that complements your one-to-one coaching.

You also have the option to join a group of peers that meet regularly to support and encourage one another towards important work / life goals.

As part of a close-knit group you will find:

  • Space to think out loud and get fresh, unbiased, perspective
  • Access to collective experiences, resources and connections
  • A trusted space to bounce ideas and opportunities off others
  • A catalyst to think more creatively and expansively
  • Accountability in creating and attaining goals
  • A combined wisdom much greater than the sum of its parts


From £110.00 to £180.00
Free initial telephone or online session

Additional information

I typically work with you over several months to ensure you can put changes into place in a lasting way.

We start with a free 90 minute session to understand your motivations for coaching and to explore our fit working together.

Then we design a programme together, which will typically comprise a programme of 60 or 90 sessions over a 3-6 month period.

Rates are flexible and dependent on the length of sessions and duration of your programme.

You also have the option to join a small group of peers where you can work in a supportive environment with others.  

When I work

Available for client sessions Mon-Fri 8am-7pm.

Type of session

In person