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About me

make a difference; feel great

I am a qualified, experienced coach. Coaching is a proven, highly effective approach to personal development. I use coaching to get to the heart of things, helping you to uncover what is holding you back or getting in the way of what you want to achieve.

What I love more than anything is experiencing with my clients those moments of revelation which lead to breakthrough change.

I offer my support for you to make a difference and feel great

There’s some more about me below

Who are you?
You may identify with some of the following:

  • You have achieved a lot and you are proud of where you have got to
  • You are ambitious and want to get more out of your life
  • You are honest with yourself. You take responsibility for your own growth
  • You sometimes lack confidence and can be hard on yourself
  • You want to make a change but you can’t always see a clear path; or you may see obstacles in your way
  • You are willing to be curious, open, flexible and commit to a journey of exploration to get to where you want to be
  • You will set the agenda for our coaching
  • You want to make a difference
  • You want to feel great

My promise to you
When we decide to work together,

o   My only focus is you.

o   I will commit absolutely to serving you to help you get to where you want to be.

o   I will ask the questions no one else ever asks you

o   I will listen to you like no one else ever listens to you

o   I will enable you to say the things you can’t say to anyone else

o   I will create a safe space where you can explore, practice and try out new thoughts and ideas

o   You have your own wisdom; I help you find it

Coaching with me

o   We meet together in person, on-line or on the phone - whatever works best

o   We’ll identify and agree what you want to achieve from the coaching and what goals you have.

o   You will mainly talk and I will mainly listen.

o   I will ask questions and encourage you to explore things more deeply

o   There may be some silence: this is often when the best thinking happens

o   We may take a winding road but we will regularly check-in to ensure that we are still heading in the right direction

o   In my experience, the goals you have at the start will probably change as we go along; important insights will emerge as we explore more

Training, qualifications & experience

Qualifications and Experience

o   ILM Diploma in Coaching

o   Warwick University Diploma in Coaching

o   Member of the Association of Coaching

o   I have been coaching for a number of years both in and out of the workplace

o   I have coached a wide range of people in all walks of life.

o   I have specialist experience coaching professionals looking to achieve more from life.


Additional information

What are the first steps
·When you contact me, I will arrange a phone call to explore what you are looking for from coaching. We’ll get to know each other a little, but we’ll also do some coaching; it is important that you have a genuine experience of what coaching with me is like before you commit further.

Your Investment

If we then decide to work together you have a choice of three options:

Bronze: It may be that you have a specific issue that we can deal with together relatively quickly. We arrange one hour coaching sessions as and when you need them and you pay per session.

Silver: If you would like to take more time to explore the issues that are important to you, you can invest in a coaching package. You pay for six sessions to be arranged in advance at regular intervals. You pay a discounted rate for the six sessions.

Gold: If you would like to explore your issues more deeply with my comprehensive support you can invest in a fully inclusive six-month structured coaching programme.

For this you will receive on average two hours coaching per month. This is flexible to suit you; for instance, it could be in two short or one long session, or a mixture of the two. There is flexibility to arrange the number and timing of sessions around your other commitments. There is also opportunity to extend the six months to allow for holidays or other commitments

During the six months I will also provide support by phone or email between sessions

Because I am generally quieter during July and August  I have a limited number of places available on the Gold programme for a special introductory price. Strictly first come first served and available only until 5 September 2021. Please contact me to find out more.


I am available for evening and weekend appointments if this is more convenient

Further information

A bit more about me

I live in Rugby with my very talented artist wife, Penny, my two teenage children and our Border Terrier.

After graduating from York University, I pursued a career in Human Resources.

I worked firstly for two large multinational companies employing thousands of people and then for a medium-sized manufacturing company, offering world-class levels of service and technology in a highly competitive market. I spent 17 years as a Board Director.

I have used coaching skills throughout my career, supporting senior leaders and enthusiastic, talented people in their journey to high achievement, career fulfilment and the life they want to lead.

I am a director of a Community Interest Company in Rugby running a community project aiming to reduce loneliness and social isolation.

Amongst other things in my past, I have been responsible for the safe navigation of a super-tanker; I have successfully earned a living selling peanuts to tourists on Carnac Plage in Brittany, and I have managed a café in Bradford.


Leamington Spa

Type of session

In person

Types of client

Older adults

Key details

DBS check

In England and Wales, the Disclosure and Barring Service (DBS, formerly known as CRB) carry out criminal records checks for individuals working with vulnerable groups, such as children. To find out more, visit gov.uk , or contact this professional directly

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Richard Sanders

Richard Sanders