Alan Stracey

I'm Alan, an ICF ACC-accredited ADHD & AuDHD coach and former creative agency Managing Director. Diagnosed with ADHD at 40, I know exactly what it means to reach that moment of clarity and to sit with the complicated mix of relief, reframing and possibility that comes with it. I work exclusively with adults, with a particular focus on those diagnosed later in life and those in the creative sector who are beginning to understand why their brain has always worked the way it does. 

This isn't just about productivity systems or symptom checklists. It's about developing a genuinely nuanced understanding of what I call your Big Brilliant Brain: doing justice to both the extraordinary and the exhausting sides of it, and building something sustainable.

I retrained as a coach after a 20 year career in the creative sector left me burned out, but discovering my own neurodivergence gave me a lifeline and became the key to unlocking how I could perform at my best: how to challenge myself and achieve results - in a way that works for my unique brain wiring.

My approach is grounded in Ruthless Kindness: the belief that real, lasting progress requires honesty and challenge in equal measure. I won't simply validate everything you bring to a session, but I'll help you see it from a new perspective.

And once you can see things from that new vantage point we can work together to create processes, practical tools and approaches that work because they’re designed by you, for you.

If you're looking to make sense of a recent ADHD diagnosis, or even if you've known about your neurodivergence for some time, but still struggle to align the strengths that can come with a Big Brilliant Brain with some of the - very real - areas of challenge and vulnerability, book a 30 minute discovery call and lets talk about how you can bring about some lasting, sustainable change.

These prices reflect my rates for individual clients and those funding their coaching via the Access to Work platform. 

For Corporate bookings and rates please contact me for further information. 

A selection of feedback from former clients:

Alan was very down to earth and made me comfortable, creating an open, safe space. He explained ADHD in a way I could understand, and I felt he really listened.  Some of the questions made me think in ways I would not have done myself, so thank you.

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Working with Alan was a truly grounding experience. Having had to navigate workplace challenges, which had left me disengaged and a little hopeless, Alan skilfully coached me to identify the situational challenges that were keeping me stuck and guided me to rediscover my strengths in a way that felt supportive and never judged.

Alan brings fresh insight into every session with compassion and calm presence. His balance of empathy and challenge allowed me to see things more clearly and the confidence I needed to move forward.

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Alan has added some much-needed clarity to my outlook. He immediately puts you at ease, creating a space that feels safe, focused, and free of judgment. Alan’s professionalism shines through in every session, and his ability to ask articulate and targeted questions has allowed me to actively think through processes towards solutions, where before I saw barriers.

His focus is on building belief in pursuit of excellence, and not fixing what’s broken, helping you unlock potential and strive to be the best you can be.

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I can't recommend him enough. Our sessions helped me get clarity on my business, get a deeper understanding of my ADHD, and build confidence in areas I'd been second-guessing for way too long. He has a real calm and grounded presence and I always felt very safe in sessions with Alan, which is a big thing for me. His questions are clear, thoughtful, and he's great at opening up a new angle or awareness that I didn't know I needed. He properly listens and helps you work things out without telling you what to do. I highly recommend working with Alan, he's just fab!

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I’ve taken some time to properly sit with everything, and there’s so much in there for me to reflect on and work through.

I really got a lot from our sessions overall. What you said about advocating for my own needs has particularly stayed with me, especially when boundaries aren’t in place. That’s something I’ll be taking forward.

I’m really grateful for your time, insight, and support. It’s made a genuine impact.

And thank you as well for all your encouragement along the way. 

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I recently got diagnosed with ADHD (at the grand age of 36), but receiving that new nugget of information came with little or no support.

Naturally, I started researching online to try to understand a little more, but that just meant my algorithm fed me a torrent of conflicting and, quite frankly, overwhelming information.

But on that journey, I came across Alan at WhereFocuGoes, who aptly says that if you've met one person with ADHD, you've met one person with ADHD.

By working with him, I have a better understanding of how it shows up for me and how it's impacted by past experiences. More importantly, I now have some tools in my back pocket that I can use to navigate my life going forward.

I'd highly recommend having a chat with Alan, especially if you want 1-1 tailored support as opposed to generic one-size-probably-doesn't-fit-me advice.

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Had a very positive experience with Alan. Found him very easy to talk to, very kind, understanding and informative. A couple of months on and I'm still feeling the benefits of his coaching! Highly recommend

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Alan has been a brilliant coach for m e over the last couple of weeks. Navigating difficult work environments, understanding a new ADHD diagnosis and helping prepare me for a new role. He is compassionate, educational and empowering. I have left feeling validated, confident and prepared for the future. Would recommend and won't hesitate to reach out to Alan again in the future. Thank you.

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I had a late diagnosis and was looking for forward thinking coaching with an understanding of ADHD. Alan was able to provide amazing advice and open up a different way of thinking about my personal and business life.  This has put me in an enhanced frame of mind and provided confidence in decision making and self belief. Alan made a very comfortable safe space to open up and enabled some really good deep dives into areas I hadn't even considered.  WhereFocusGoes is very much recommended.