Why is self-confidence and self-belief so important to a business owner?
7th October, 20160 Comments
In order to be a successful business owner in today's fast paced world talent, academia and qualifications are not enough.
Without confidence a business owner may want to reach everyone and anyone and keep their fees and prices low as they are afraid to ask for more money. They may wait until everything is perfect before raising their fees or prices.
Confident business owners know that in order to successfully deal with clients, plan strategies, execute policies and make decisions that influence, they need to be confident so that people trust them, value their opinions and rely on their judgment.
They know by possesing confidence they close more deals, charge higher rates, and create clients who value and respect them and their services and don't expect discounts or cheap deals. They understand confidence is a result of taking action and not being afraid to set their bar higher.
They have a strong sense of self. They are consistent, grounded and don't take rejections personally. They invest time in achieving a mastery level of effectiveness and take it upon themselves to self-educate.
All successful entrepreneurs and business owners agree safety is the enemy of success.
They know confidence enables them to lead powerfully. Their clients pay them not what they decide their services or products are worth but what they decide they are worth. They are fearless and have a heightened sense of self-awareness so they know their own blind spots and shortcomings and are willing to make changes within themselves to excel in their business.
Having confidence means understanding the value you offer, effectively communicating and presenting yourself which then results in getting noticed for all the right reasons and increasing your income.
Confident business owners are willing to put in the time and energy to educate themselves on marketing, leadership skills, effective listening skills, building their own personal brand and developing executive presence so they are seen as someone who is assertive and creative.
Confident business owners know that hiring a business coach helps them build even more confidence, challenge how they see their business, create high paying clients, design a powerful vision for their business by combining imagination with action, become great at what they do - not just good, and have rituals, habits and techniques that makes their business more successful every day, deepens their understanding of business, money and cultivating relationships with prospective clients.
After all developing flexibility, and confidence must be designed, rehearsed and constantly cultivated.
How can you build your confidence so you can take your business to the next level?
About the author
Annie has been working as a succss coach and master hypnotherapist since 2002. She is ambassador for Dove, UK, ambassador for totaljobs.com (largest recruitment agency in UK). Regular guest expert on TV and radio. Blogger on The Huffington Post, author of best seller “The Confidence Factor” Expert in "Real Confidence" published by Capstone 2016.
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