1,000 readers of New Scientist took part in a survey where they were asked to submit a photograph of themselves as well as take part in a personality questionnaire. The results were then simplified into four main personality traits, and the pictures were electronically blended together to create two faces.
New Scientist website users were then asked to look at the pictures and identify who was lucky, humorous, religious and trustworthy. Of the women’s faces 73% of the 6,500 participants correctly identified which face was religious, and 70% correctly identified lucky people, whereas no one correctly guessed the male personality traits from their pictures, suggesting women’s faces are far easier to read than men’s.
Dr Rob Jenkins from Glasgow University, who carried out the study said: “Overall the data is fascinating. It pushes the envelope in that we are looking at subtle aspects of psychological make-up.
It also shows that people readily associate facial appearance with certain personality traits.”
Read more findings from the study…