Sales needn't be a dirty word!

So many of my clients come to me feeling shy about selling. They worry about asking for money, feel awkward about promoting their products or uncomfortable with money altogether. The thing is, you can't run a business and not sell! But the good news is, by repositioning the idea of sales, you can quickly become a lot more comfortable and confident. 

When you think about it, you are selling all the time. Any time you recommend a new film or book or product or hairdresser, you are selling. you are convincing someone else of the benefit of that product or service or experience based on your interaction with it. This is useful and helpful - you are matching a want or need with an offer. 

The same is true for your own product or service. Not everyone will need what you are offering but those who are will be glad you shared it with them. Even if it is not immediately applicable to them now, it may be so in 6 months time or it might be useful to someone they care about. 

When you are in the supermarket, you don't feel the need to buy every product. But having the product to hand, with clear labelling about content/use/purpose and the price helps you to make an informed decision. So trust your potential clients to make an informed decision and be generous enough to share with the information they need to make a buying decision. 

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