About me
Do you feel stuck where you are? Do you wish you had the confidence to do, be and go after more? You know you’re capable. You have more to achieve. But somehow you just keep doubting if you were really cut out for the next level.
This is where I meet you.
I’m Val, ICF accredited coach and personal identity expert working with professionals who want more influence, credibility and progression. I’m here to help you figure out who you REALLY are, what you REALLY want. Then I help you to build confidence and create a plan to go and get it. Because you deserve more.
More recognition. More fulfilment. More rewards. And more impact as you choose to show up in a way that’s true to you.
Just like you, it wasn’t long ago I experienced this frustration too. And here's what I know to be true.
To become who you want to be starts with having the courage to accept and work with who you are right now.
It was when I was a department head that my journey to understand and redefine my identity really began. I knew I was capable of more but felt stuck and frustrated with myself - I couldn’t figure out what was holding me back or my path ahead.
Many lessons, honest conversations and one TEDx talk later, I’ve learnt (and will forever be learning) how to accept, embrace and work with the imperfect and the better parts of me.
By building the skills to take back control of my story, I’ve found freedom to show up with more confidence, conviction and authenticity in my work and beyond. No it’s not been easy - but results have been worth it.
But this isn’t about me, it’s about you.
How would it feel to wake up feeling confident in who you are and and the value you bring - as a professional and person - every day?
What would it mean for you if you finally stopped doubting yourself or your next move?
What difference would it make knowing that people not only respected what you had to say but sought you out for your advice and expertise?
Do you want to find out?
What next?
If you’re done with feeling stuck in your life, leadership, purpose or career and want to explore what your next chapter looks like, I’d love to invite you to have a chat.
On a 30-minute virtual call, we’ll explore:
- What’s keeping you stuck
- What good would really look like
- What the right next step is for you.
Whether you decide to work with me or not, you’ll leave the call feeling clearer about what to do next.
What do you have to lose?
Training, qualifications & experience
Brand strategist turned executive leadership and life coach, I play in the space where purpose, personal development and life story design collide.
Having spent almost 20 years of my career in brand and marketing, I created stories and identities for 100s of purposeful brands and businesses working with start-ups to 8-figure brands.
But my own journey led me to work with individuals to help them recreate their own story and identity, tuning in to help people find and live their purpose from the inside out.
As well as supporting individuals to own their story and step into more fulfilling, rewarding roles, I also lead personal profiling projects for purposeful leaders and executives to support their corporate positioning as a consultant.
I am an Associate Certified Coach with the International Coach Federation, story-skills trained and TEDx speaker on The Art of Owning Your Story (see video section). I am also a breathwork facilitator and take a whole-person approach to my work.
Outside of work, you’ll find me playing hard with my two kids, hunting down good coffee, or dancing to any beat available.
Member organisations
The International Coach Federation is the professional association for personal and business coaches worldwide.
Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.
Members of ICF are accountable to a professional code of ethics.
Areas of coaching I deal with
Other areas of coaching I deal with
Purpose and identity coaching
Leadership coaching
Profile and brand coaching
Photos & videos
Fees
£150.00 - £500.00
Free initial online session
Additional information
My coaching packages typically include a minimum of six sessions and can be run as intensive over six weeks or can be extended to six month support. They include:
- Pre-coaching questionnaire to help me get to know you and your situation
- Coaching sessions (run as 60-minute sessions unless otherwise agreed)
- Unlimited email access to me one month following coaching
- Post-coaching questionnaire with optional check in call following completion of sessions.
Sample costs
Life and purpose coaching: From £125 + VAT per session
Executive coaching: Typically delivered as a six-month package c £3,000 + VAT
(see www.valhassall.com for details of my StoryMasters Leadership Programme)
Coaching session are held virtually or can be face-to-face if you are local to Northampton. Some clients like to take their sessions outside – so walking and talking is an option too.
When I work
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Further information
Here's what clients say about working with me...
"Working with Val has been insightful and rewarding.
"What she does is like a dark art (in a good way!). I went from feeling like I was lacking a bit of purpose, confidence and clarity, to feeling completely confident in the value I bring and securing a CEO role where I know I can make a difference.
"She’s helped me to really be the best version of me and master the art of being more cognisant of what teams and situations demanded of me in the moment both my leadership and life.
"I’ve worked with leadership and business coaches before but what’s been different about this experience is it enabled me not just to be proud of what I’ve achieved, but who I’ve become.
"If you’re a leader looking for a coach to unlock a clear sense of purpose, I’d recommend Val as a brilliant choice."
Ceri Theobald
CEO at Lincolnshire Housing Partnership
“Val is an incredible coach. I gained so much clarity after one session it was like the wall that I felt between me and my goal had finally come down. I felt what it was like to be in total alignment for with my vision for the first time. If you’re looking for someone who really cares, and tunes into your journey, helping you figure stuff out with kindness and expertise, Val might be your dream coach.”
Clara Wasserstein, Parenting coach, speaker, writer
"I connected with Val after I started in a new role and was feeling slightly out of my depth and like my confidence was dipping. In the six months we worked together, I was diagnosed with ADHD and she gave me a safe space to sort the emotions I was going through, work out what I’m great at, where I should spend my time and where to show up confidently.
"Working with Val set me up for success. I subsequently led the launch of EY’s award-winning UK Neuro-Diverse Centre of Excellence, built my profile as an expert in neurodiversity and then set up my own successful neurodiversity consultancy, PegSquared."
Tania Martin - EY’s former UK&I Neuro-Diverse Centre of Excellence Ecosystem and Talent Lead, founder of PegSquared
