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About me


Whether it's individual challenges, large life transformation or career change you are seeking support in, my intuitive, challenging, fun and tailored approach to GAME CHANGING CONVERSATIONS can help you.

**Free initial 30 minute discovery**

I am a qualified and ICF PCC accredited coach based in Maidenhead, Berkshire, supporting clients globally in all periods of change in their life, career and in business.  I work with those seeking to better or improve themselves, their life and careers and help them to get out of their own way to achieve it.  I do this on a 121, group and team basis, in both corporate contracts and privately.


Through my previous 17 year career in IT and software development I led large teams and managed enterprise level projects which was not without its compromises. I achieved the goals I thought I had only to realise that they didn’t make me happy – in fact they made me miserable.  After undertaking my own coaching journey I understood what my true drivers and values were, discovered my purpose and identified what I wanted from my life and career, as well as what I didn’t.  I then created a road map to help me achieve it.  Now I have the joy of working with people like you, every day, and sharing in their own journey of transformation in search of happiness and satisfaction.  As seen in Psychologies Magazine and The Independent.


  • Have you got ambitions you want to achieve?  Or perhaps you're not clear on what your purpose is at all?
  • Have you lost your confidence?  Is your inner narrative sabotaging your happiness?
  • Do you want to change your career?  Have you always dreamt of going it alone or doing something completely different but never gotten round to it?
  • Are you keen to achieve in your career and know you need to develop your leadership skills, personal impact, presence and influence?
  • Are you feeling unfulfilled or stuck in a rut?  Do you want more from your life?
  • Do you spend your time prioritising everyone else rather than what you want and need?
  • Are you feeling stressed or anxious or that your mindset is holding you back?
  • Have previous attempts to make changes been unsuccessful?  Are you looking for the motivation and energy to make a change?
  • Is the work/life balance not quite right?  Do you feel like something is not right but you’re not sure how to fix it?

If you have answered yes to any of these questions, career coaching or life coaching with me could be your opportunity to get the life and career you want and rocket boost your confidence and personal development. 

Please do get in touch for a free 30-minute discovery session to explore how we might work together https://calendly.com/brightyellowcoaching/30min


My relaxed, fun and, when needed, challenging coaching approach can be applied effectively in any context and to any goals. I work with all areas of personal development including career, return to work and redundancy, business and leadership, relationships, stress and anxiety, finances, friendships, family and other personal goals.  The process is the same, the agenda is yours.

I am a very passionate person and this drives me to provide the very best for you and I will work hard to ensure you get the most out of our sessions.  I have no fixed methodology.  I am intuitive rather than process led and will pull from an eclectic mix of thought processes, techniques and tools depending on what is most useful to you and to create an environment that enables positive change and new insights. I provide tailored programmes rather than off-the-shelf standard programmes as every client and every journey is unique.

I specialise in confidence, mindset and purpose in personal development as well as leadership development - and often work in both areas at the same time.

THE PROCESS – 121 coaching

We can structure our work to suit you.  We can work on a ‘pay as you go basis’ or in a tailored programme where we work to a more fixed agenda and time period.  The standard structure of any programme is as follows:

  • Location - I now work exclusively on Zoom
  • Length of sessions – First session is 120 minutes and ongoing sessions are 90 minutes
  • Session follow up - Written session summary provided with key take aways and agreed actions
  • Duration – No minimum term or fixed programme requirement.  Sessions can be spaced as you wish but I recommend every four weeks depending on the work you are doing in-between.  Generally between four to eight sessions works well.
  • Contact between sessions – check ins via email and Zoom to help create accountability, learning, continued engagement and to celebrate your successes
  • Stakeholder/Triad meetings – if you have a corporate sponsor, we can build in meetings with them to agree expectations, support structures and boundaries at the beginning of our work together and then a check in on progress towards the end.

Group and team coaching processes vary significantly so please contact me to discuss your requirements.

Training, qualifications & experience

  • Barefoot Coaching Post Graduate Certificate in Business and Personal Coaching
  • Barefoot Coaching Team Coaching
  • Part 1 Fundamentals Systemic Coaching Constellations
  • Certificate in counselling
  • Member of the International Coaching Federation
  • PCC Accredited by the International Coaching Federation

Member organisations


UK International Coach Federation

The International Coach Federation is the professional association for personal and business coaches worldwide.

Coaches can become accredited by the ICF, who have three grades of membership: Associate Certified Coach (ACC), Professional Certified Coach (PCC) and Master Certified Coach (MCC), with the different categories standing for different levels of training and experience. Master Certified Coach's have achieved a substantial level of training and experience.

Members of ICF are accountable to a professional code of ethics.

Other areas of coaching I deal with

  • Leadership
  • Empty-nesters
  • Maternity and return to work
  • Business start-up
  • Homelessness
  • Group coaching
  • Team coaching

Photos & videos


From £225.00 to £280.00
Free initial telephone session

Additional information

All coaching relationships are different and are priced according to your individual needs

Typically private 121 sessions start at around £225 - 280 (excluding discounts) for 1.5 - 2 hours and I work with clients for around 4-8 sessions, every 4-12 weeks. However, requirements and therefore pricing varies. All contracts contain no minimum term and immediate termination clause.

Corporate client and team coaching rates differ so please contact me for further information.

I also offer a limited number of concession programmes to those in most need.  We can discuss this in our discovery session.

I offer a free 30-minute discovery call to discuss your requirements and ascertain whether I am the coach for you which can be booked online at https://calendly.com/brightyellowcoaching/30min.

From there I will supply you with my proposed structure for our coaching work and the associated pricing and details.  Please get in touch now on (+44) 7738686694 or at tracyjames@brightyellowcoaching.com or schedule at https://calendly.com/brightyellowcoaching/30min.


Monday Tuesday Wednesday Thursday Friday Saturday Sunday

I provide an online automated calendar so that you can book session times to suit you.  Daytime and evening slots available.

Further information

“I absolutely loved working with Tracy as a life coach on a bespoke & flexible programme that she tailored to my goals. Tracy provided three remarkable coaching sessions, plus a mentoring session to help with my professional development as a leader-coach. I found Tracy to be supportive and brave. It was fun and instantly comfortable working with her thanks to her non-judgmental approach, uplifting positivity, and cheerful personality. As a coach, Tracy helped me define my values and what drives them. She guided me through thought-provoking exercises that have helped me to become more intentional and self-aware, which has propelled me forwards with plans I was procrastinating over and goals I wasn’t making progress towards. After reflection on each session, Tracy really enabled me to connect the dots to identify blockers that were giving me that sense of ‘stuckness’. She helped me to step outside of my comfort zone and taught me to challenge assumptions I was making or to spot behaviour that doesn’t serve me and help me reach my goals. As a result, I feel more empowered to create meaningful change in my life. Tracy is an inspirational coach and a role model for me. I’ve been in awe of her style, and after watching her stories on Instagram and reading her posts for a while, I knew I’d be able to learn a lot from her. I was feeling apprehensive about my own journey embarking on a new path as a coach at work, so it was incredible to have a mentoring session with Tracy. As a mentor, Tracy is highly knowledgeable and willing to share advice and experiences. I’m enormously grateful for her guidance, as I left our session feeling more prepared and confident to take my first leap into the world of coaching. I highly recommend getting in touch with Tracy to have a game-changing conversation. You won’t regret it.” Leader, Dubai

"Tracy has an impressive background and her experience allows her to empathise with the pressures, politics and obstacles of the modern workplace. Tracy has a friendly yet challenging approach which pushes you to reflect and explore areas you would have otherwise ignored or avoided. Her sense of humour and bubbly personality help put you at easy almost immediately, enabling a productive coaching session full of takeaways and action points. The experience was thought-provoking and refreshing, and I would highly recommend her services." Executive Coach, London

“My initial goal and intention to work with Tracy was to explore changing my career… After our first session, we uncovered that, actually, I should be looking at the bigger picture. By Tracy enabling me to establish my values, build a resilience framework and giving me a safe space to truly open-up, after six 1-2-1 coaching session, I have built self- confidence as well as clarity on who I am, my goals and aspirations... further results include: changing roles at work, progressing with a business concept and now I am looking to put down foundation in all aspects of my life. I highly recommend working with Tracy. She is a quick thinker who adapts to changes. She is insightful, knowledgeable and kind. Tracy has a great sense of humour and shapes questions where you can dig deep to find the answers within. Working with Tracy has transformed my life and I can’t thank her enough for the invaluable work we have done together. I proudly move on to the next chapter, ‘aimed and changerous.’”Blogger, London

“I had 6 coaching sessions with Tracy and felt very strongly about what I wanted to achieve. With some intense sessions and some great questioning from Tracy I was able to delve into what was behind those feelings and focus on what I actually should be working on and as a result have come away feeling less burdened and anxious about where I'm at in life. Tracy helped me identify my core values, key priorities and support network, these are key foundations for my future plans. Thanks Tracy, you've helped more than you know.” Return to work mother, Maidenhead

“I was privileged enough to have 3 amazing coaching sessions with Tracy. Tracy came to each session with enthusiasm, passion and the ability to make each session count. She was amazing at listening at what I wanted to achieve for the 3 sessions. She worked the sessions to bring new thought process, ideas, building blocks, reflection, understanding and her communication skills are at a very high level. She listens to what's not being said! So you can get out of your own way! Listens without judgement and helps you create the steps needed.
I had my 3 session because I felt stuck with moving my business to the next level. My sessions helped me move forward and I finished them with exactly what I needed and booked in a new client within 4 weeks and we had Christmas in between. When thinking should I work with Tracy the question I would ask is what's the cost of not working with Tracy. I look forward to working with Tracy again as my business develops. Thank you again Tracy. Life changing coaching sessions.” Entrepreneur, Bracknell


Type of session


Types of client

Older adults
Employee Assistance Programme

Key details

DBS checked

Languages offered


Online platforms



Tracy James PCC | Life & Career & Leadership Coach | Bright Yellow Coaching

Tracy James PCC | Life & Career & Leadership Coach | Bright Yellow Coaching