Sarah Smallwood Verified Professional Verified Professional
Verified Professional

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About me

I’m a Business and Personal coach for busy business owners looking for help in their business or in life as a business owner.

I understand it can be lonely and isolating as a business owner, even with friends and family around you, therefore it is essential to seek advice and guidance from someone who has experienced it first-hand.

I have over 25 years’ experience in working alongside, coaching and mentoring business owners who are looking to get their spark, passion, enthusiasm and motivation back.  Over the years I have also gained experience at owning and growing a business whilst juggling the tribulations that we encounter – I can help you do the same.

Not only can I help you build your confidence and work with you through any issues you may face but I bring a wealth of business experience to point your business is the right direction and give it a boost.

My coaching is uniquely based around YOU. And it isn’t always about your business. Often business owners have many other things to deal with at the same time as keeping the wheels of your business running. I integrate all of these factors into our coaching together to arm you with the necessary tools and beliefs to make you even more awesome.

Sometimes we need a little help to take back control of your life, your goals and your business. You CAN feel in control again.

Working with a coach is a step to change, and a rewarding one. I’d love to hear your story ….    

Training, qualifications & experience

  • Member of Association for Coaching (AC) 
  • BSc Business and Management Degree
  • City & Guilds PTTLS Level 4
  • CPCAB Diploma in Counselling
  • 25+ Years Marketing Management 
  • Over 10+ Years Global Marketing Directorship
  • 8+ years Coaching and Business Ownership

Member organisations


Association for Coaching (AC)

The Association for Coaching is one of the leading professional bodies for Coaches and Organisations.

The Association is made up of a number of different membership categories, e.g. Associate Member (AMAC), Member (MAC), Accredited Member (AC Accred), with the different categories standing for different levels of training and experience. Accredited Members have achieved a substantial level of training and experience approved by the Association.

The Association has a Code of Ethics & Good Practice and a Complaints Procedure.

Other areas of coaching I deal with

Business Owner Coaching and Mentoring 

  • 1:1 Coaching and Mentoring
  • Leadership
  • Personal and Business Goals
  • Challenges and Change
  • Current Business assessment
  • Improvement Plan
  • Personal Development and Direction
  • Motivation
  • Work/Life Balance


  • Planning and Implementing

Photos & videos


From £100.00 to £350.00
Free initial in-person, telephone or online session

Additional information

Free initial online or in person consultation

Fees vary and is determined during initial consultation based upon your Business Coaching requirement.

When I work

Mon Tue Wed Thu Fri Sat Sun

I know how busy life can get, so please get in touch to let me know what day and time is good for you.  Coaching available in person or online.      

Further information

Our initial consultation is free of charge and completely confidential. To work with my clients effectively I create a safe space for you to talk freely and openly. This is your opportunity to share which areas of your business you need help with the most and also to find out what I can do for you. It may be that you require help with blockages that are business related or something completely different. Our call is your time…

If we decide to work together, I will create a Business Coaching package and schedule just for you.

Pricing varies upon what is required, this will be determined during our initial call. Payments are made monthly until your business coaching schedule completes.   

Durham Way South, Newton Aycliffe, Durham, DL5

Type of session

In person

Types of client